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paperback. Etat : New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2004-08-01 Pages: 227 Publisher: China Commerce and Trade Press Hello teacher: thank you Salan. OUR main subject in books. the company registered capital of 35 million physical store wholesale shop wholesale sales channels OUR default hair rhyme Express. for other courier. please contact Customer Service: Customer Service QQ: 1.042.275.167 aftermarket phone: 13269866690 final interpretation of Yongsheng Xuan Xuan Books LLC Title: Exhibition Marketing List Price: 27.00 Price : 10.3 16.7 yuan discount you save: 38% off author: Liu Songping. Liang Wen ed Publisher: China Business Publishing Date :2004-8-1ISBN: 9787801812650 Number of words: 282.000 yds: 227 Edition: 1 Binding: Paperback Folio: Product Weight: Editor's Choice \ t `\ t \ t Summary This book aims to provide a theoretical basis for the future development of the exhibition industry. and also help to improve the quality of the exhibition industry practitioners. Book and strive to meet the needs of the development of the exhibition industry practitioners. writing style. presentation. structural arrangements. content selection. activity recommendations. the expert point of view. the textual representation of all aspects of the design. as far as possible to reflect the era of the exhibition industry. worldwide and practicality. The book's writing is characterized by: localization book during the editing process. the legislation produced in China's exhibition practice. summarized in close cooperation with domestic exhibition industry needs. 2. Comprehensive and integrated block elaborate book is produced in the exhibition market Lizhong marketing . Exhibition Marketing clues main line. according to the internal mechanism of the exhibition factors and external contact factors points due to elaborate combination Exhibition Marketing process both the basic theory of interpretation. but also the marketing mix analysis. Carefully designed to focus on the case of the operating book form of expert point of view. focus on the combination of the case and review the books exhibition market practitioners. \ T \ t \ t \ t \ t \ t Contents Introduction knowledge points of the first section MICE products and exhibition market second MICE marketing of produce with the development of the third quarter Exhibition Marketing social constraints in section IV the the knowledge points first section of the main body of the Convention and Exhibition Marketing Section V MICE market business concept change expert viewpoint MICE market pathological diagnosis Review Questions Chapter II Exhibition marketing environment and the barriers to entry MICE market external SWOT analysis Section II Exhibition Marketing micro-environmental elements into and exit barriers of the analysis of the third quarter Exhibition Marketing Expert viewpoint fine sense let the COMDEX / FaLL out of the doldrums refresher thinking questions Chapter MICE marketing information and survey knowledge points of the first market information second market information separation and collection of the third quarter marketing survey methods and technology expert viewpoint condiments: separate exhibition has much to offer to review the knowledge you thinking questions Chapter MICE market segmentation and positioning Section I Market Segmentation Overview Section II market segmentation expert point of view of the market positioning of the procedures and standards to determine the fourth quarter of section III of the Convention and Exhibition target market from gold to find water thinking review questions Chapter MICE marketing role and step control knowledge points of the first section Exhibition marketing control section II control the morphology of the MICE marketing assessment of the third quarter Exhibition control expert thinking the questions Chapter MICE market internal marketing management knowledge points o.