Marshall hamish (20 résultats)

Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Etat : Good. How a tiny grassroots campaign, with no money, behind the polls won an upset victory against the establishment who outspent them 175 to 1. The elites thought they had it all in their campaign to impose Canada's first municipal sales tax on the people of Metro Vancouver. A $7 million, taxpayer-funded war chest. More than 150 organizations endorsing the plan. Virtually every mayor, councillor and provincial politician on their side. Business groups, unions, environmentalists, and academics, all grinding the public to accept the sales tax and funnel $250 million more a year to TransLink, the bloated regional transit bureaucracy famous for wasting money. On the other side stood the Canadian Taxpayers Federation, with less than $40,000, and its clever, populist No TransLink Tax campaign. Led by Jordan Bateman and Hamish Marshall, the NO campaign hijacked the elites' campaign strategy, pushed the professional political class off message, and equipped thousands of supporters with the facts about TransLink and the tax. It turns out the elites had Everyone. But the People. A vital book for political campaigners, advocates, or anyone who wants to understand how to win.…

Etat : Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Etat : As New. Unread book in perfect condition.

Etat : New.

Etat : As New. Unread book in perfect condition.

Etat : New.

Etat : New.

Paperback. Etat : New. Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. These changes in behaviour are challenging accepted ways of using the media to build brands. Based on data from the IPA Effectiveness Awards databank and from IPA TouchPoints, the world's first customer-centric media habits survey, plus research from Nielsen and Millward Brown, the authors propose a new model, 'F.A.I.P.A', for media and communications planning. This model describes how to select the right media channel to promote a brand from the many that are now available, and if you are employing a range of 'bought', 'owned' and 'earned' media, which to concentrate on, and how to allocate the budget between them. Spending Advertising Money in the Digital Age also has contributions from leading figures in the media industry and contains many examples of top campaigns with demonstrable results in the marketplace.…

Etat : Wie neu. Illustrated. 336 S. Alle Bücher & Medienartikel von Book Broker sind stets in gutem & sehr gutem gebrauchsfähigen Zustand. Unser Produktfoto entspricht dem hier angebotenen Artikel, dieser weist folgende Merkmale auf: Copyright: 2012. Helle/saubere Seiten in fester Bindung. Sprache: Englisch Gewicht in Gramm: 515 Taschenbuch, Maße: 15.7 cm x 1.8 cm x 23.3 cm. …

Etat : As New. Unread book in perfect condition.

Etat : New. In.

Paperback. Etat : New.

Etat : New.

Etat : As New. Unread book in perfect condition.

Etat : New. Print on Demand.

Paperback. Etat : New. In shrink wrap. Looks like an interesting title.

Kartoniert / Broschiert. Etat : New. Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today s complex media landscape, allocate a brand s media budget most accurately, and then deploy it most effectively in order to build.

Paperback. Etat : New. Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. These changes in behaviour are challenging accepted ways of using the media to build brands. Based on data from the IPA Effectiveness Awards databank and from IPA TouchPoints, the world's first customer-centric media habits survey, plus research from Nielsen and Millward Brown, the authors propose a new model, 'F.A.I.P.A', for media and communications planning. This model describes how to select the right media channel to promote a brand from the many that are now available, and if you are employing a range of 'bought', 'owned' and 'earned' media, which to concentrate on, and how to allocate the budget between them. Spending Advertising Money in the Digital Age also has contributions from leading figures in the media industry and contains many examples of top campaigns with demonstrable results in the marketplace.…

Paperback / softback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.