Morais robert (125 résultats)

Paperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

paperback. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

paperback. Etat : Very Good. Very Good - Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark - NICE PAPERBACK Standard-sized.

paperback. Etat : Acceptable. Heavily water damaged. Acceptable - This is a significantly damaged book. It should be considered a reading copy only. Please order this book only if you are interested in the content and not the condition. May be ex-library. PAPERBACK Standard-sized.

Paperback. Etat : Very Good. Paperback. Very Good. Note: Some scratches on the cover, otherwise fine. All orders shipped securely in a bubble envelope or box/hard mailer.

Hardcover. Etat : Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Aged book. Tanned pages and age spots, however, this will not interfere with reading. Grubby book may have mild dirt or some staining, mostly on the edges of pages.…

paperback. Etat : Very Good +. None as issued. Clean, solid copy with unmarked text. Cover has light wear. College bookstore stickers on back cover and spine. Binding is tight and square; no creases to spine or cover. We are unable to ship oversize books and multi-volume sets internationally.

Paperback. Etat : Very Good. Very good paperback copy (NOT ex-library). Spine is uncreased, binding tight and sturdy; text also very good. Exterior looks great, shelfwear is very minor. An excellent copy. Ships same or next business day from Dinkytown in Minneapolis, Minnesota.

Etat : New.

Etat : As New. Unread book in perfect condition.

Paperback. Etat : Very Good. Special Report No. 19. A revision of a doctoral dissertation examining interpersonal relations in Philippine social life. *** 151pp. *** Index, biblio.

PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000.

PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000.

HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000.

HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000.

Etat : As New. Unread book in perfect condition.

Etat : New.

Etat : As New. Unread book in perfect condition.

Paperback. Etat : Brand New. 1st edition. 200 pages. 9.13x0.55x6.06 inches. In Stock.

Etat : New.

Etat : As new. xiii, 186pp. Like new softback.

Etat : New.

Paperback. Etat : new. Paperback. The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language can impact the essence and sales of a brand. The book covers the fundamentals of brand language and applications for an array of marketing initiatives. Readers will learn why brand language matters, how language is used in marketing, and how to build a brand strategy that capitalizes on the richness and complexity of language.This book includes real-world case histories that demonstrate vividly how brand language is created and exercises that enable both students of marketing and marketing professionals to apply the books concepts and stimulate class discussion. The Language of Branding: Theory, Strategies and Tactics can be used in a number of courses, including consumer behavior, branding, advertising, linguistics, and communications. This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Etat : As New. Unread book in perfect condition.

Etat : As New. Unread book in perfect condition.

Etat : New.

Etat : As New. Unread book in perfect condition.

Soft cover. Etat : New. 1st Edition. Summary:Ethics in business is a major topic both in the social sciences and in business itself. Anthropologists, long attendant to the intersection of ethics and practice, are particularly well suited to offer vital insights on the subject. This timely collection considers a range of ethical issues in business through the examination of anthropologically informed theory and case examples. The meaning of ethical values, practices, and education are explored, as well as practical ways of implementing them, while the specific ethical challenges of industries such as advertising, market research, and design are considered. Contributions from anthropologists in business and academia promise a broad range of perspectives and add to the growing discussion on the ways anthropologists study, work, teach, and engage in a variety of industry settings--back cover.…

Etat : New.

Etat : New. pp. 160.