Vendeur : HPB-Emerald, Dallas, TX, Etats-Unis
EUR 6,78
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Ajouter au panierpaperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
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Ajouter au panierPaperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Vendeur : Better World Books: West, Reno, NV, Etats-Unis
Edition originale
EUR 12,12
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Ajouter au panierEtat : Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
EUR 8,49
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Ajouter au panierPaperback. Etat : Very Good. CRM: The Foundation of Contemporary Marketing Strategy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
EUR 17,08
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Ajouter au panierHardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
EUR 17,08
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Ajouter au panierHardcover. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Vendeur : Bahamut Media, Reading, Royaume-Uni
EUR 10,44
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Ajouter au panierPaperback. Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
EUR 5,55
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Ajouter au panierSoftcover. Etat : Très bon. Ancien livre de bibliothèque avec équipements. Edition 2013. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2013. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Ajouter au panierHard cover. Paper over boards. 511 p. Contains: Illustrations. Audience: General/trade. Good. Some waviness to textblock from moisture. Back pages creased/wrinkled slightly. Light cover wear.
Edité par Cengage Learning, 2007
ISBN 10 : 0324322380 ISBN 13 : 9780324322385
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
EUR 17,33
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Ajouter au panierEtat : Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
EUR 61,16
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Ajouter au panierPaperback. Etat : Very Good. 2. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Vendeur : Zoom Books East, Glendale Heights, IL, Etats-Unis
EUR 61,92
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Ajouter au panierEtat : very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 138,40
Quantité disponible : 10 disponible(s)
Ajouter au panierEtat : New.
Langue: anglais
Edité par Taylor & Francis Ltd, London, 2016
ISBN 10 : 1138919527 ISBN 13 : 9781138919525
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
EUR 140,79
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Ajouter au panierPaperback. Etat : new. Paperback. This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRMNew material on big data and the use of mobile technologyAn overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management todayA broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a wholeCutting edge examples and images to keep readers engaged and interestedA complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customersWith chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructors manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management. This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important, aspect of marketing strategy. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 158,67
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Ajouter au panierEtat : As New. Unread book in perfect condition.
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
EUR 156,75
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Ajouter au panierEtat : As New. Unread book in perfect condition.
Vendeur : Majestic Books, Hounslow, Royaume-Uni
EUR 167,88
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Ajouter au panierEtat : New. pp. 456.
Vendeur : Revaluation Books, Exeter, Royaume-Uni
EUR 167,24
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Ajouter au panierPaperback. Etat : Brand New. 2nd pap/psc edition. 449 pages. 9.75x7.75x1.00 inches. In Stock.
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
EUR 172,27
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Ajouter au panierEtat : New.
Vendeur : Books Puddle, New York, NY, Etats-Unis
EUR 187,75
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Ajouter au panierEtat : New. pp. 456.
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
EUR 172,28
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Ajouter au panierPaperback / softback. Etat : New. New copy - Usually dispatched within 4 working days.
EUR 153,77
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Ajouter au panierEtat : New. Roger J. Baran is an Associate Professor of Marketing at DePaul University, USA. Robert J. Galka is an Executive-in-Residence at DePaul University, USA. This book balances the behavioral and database aspects of cust.
Langue: anglais
Edité par Taylor & Francis Ltd, London, 2016
ISBN 10 : 1138919527 ISBN 13 : 9781138919525
Vendeur : AussieBookSeller, Truganina, VIC, Australie
EUR 176,29
Quantité disponible : 1 disponible(s)
Ajouter au panierPaperback. Etat : new. Paperback. This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRMNew material on big data and the use of mobile technologyAn overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management todayA broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a wholeCutting edge examples and images to keep readers engaged and interestedA complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customersWith chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructors manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management. This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important, aspect of marketing strategy. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
EUR 193,71
Quantité disponible : 3 disponible(s)
Ajouter au panierEtat : New. pp. 456.
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
EUR 414,40
Quantité disponible : 10 disponible(s)
Ajouter au panierEtat : New.
Vendeur : Chiron Media, Wallingford, Royaume-Uni
EUR 411,39
Quantité disponible : 5 disponible(s)
Ajouter au panierHardcover. Etat : New.
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 440,11
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Ajouter au panierEtat : New.
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 450,19
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Ajouter au panierEtat : As New. Unread book in perfect condition.
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
EUR 447,96
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Ajouter au panierEtat : As New. Unread book in perfect condition.
Vendeur : Majestic Books, Hounslow, Royaume-Uni
EUR 484,02
Quantité disponible : 3 disponible(s)
Ajouter au panierEtat : New.