Roberta capitello steve charters david (10 résultats)
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Vendeur : Chiron Media, Wallingford, Royaume-UniChiron Media
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Hardcover. Etat : New.
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Vendeur : Majestic Books, Hounslow, Royaume-UniMajestic Books
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Etat : New. pp. 480.
The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market
Capitello, Roberta/ Charters, Steve (Editor)/ Menival, David (Editor)
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Vendeur : Revaluation Books, Exeter, Royaume-UniRevaluation Books
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EUR 114,57
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Hardcover. Etat : Brand New. 1st edition. 330 pages. 9.00x6.00x0.75 inches. In Stock.
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Vendeur : Books Puddle, New York, NY, Etats-UnisBooks Puddle
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Etat : New. pp. 480.
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Vendeur : Biblios, frankfurt am main, HESSE, AllemagneBiblios
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EUR 129,31
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Etat : New. pp. 480.
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Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-UniTHE SAINT BOOKSTORE
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EUR 125,84
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Hardback. Etat : New. New copy - Usually dispatched within 4 working days.
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Vendeur : Brook Bookstore On Demand, Napoli, NA, ItalieBrook Bookstore On Demand
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EUR 92,45
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Etat : new. Questo è un articolo print on demand.
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Vendeur : Basi6 International, Irving, TX, Etats-UnisBasi6 International
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Etat : Brand New. New. US edition. Print on demand title. Delivery takes 20-25 days. Excellent Customer Service.
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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AllemagneBuchWeltWeit Ludwig Meier e.K.
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EUR 101,00
EUR 23,00 expéditionExpédition depuis Allemagne vers Etats-UnisQuantité disponible : 2 disponible(s)
Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consum…er. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of the context of wine consumption in China and the most suitable marketing and communication approaches. The book aims to provide academics with the most adequate methodological tools to study a novice market, with both conceptual and empirical chapters included. The book covers a range of topics, including the behavior of Chinese consumers and their attitudes towards wine, the cultural context of wine in China, the characteristics of the wine supply chain in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China, including counterfeiting, wine education in China, the links between wine, food, luxury, and Western products in China, and wine tourism. 330 pp. Englisch.
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Vendeur : AHA-BUCH GmbH, Einbeck, AllemagneAHA-BUCH GmbH
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EUR 101,00
EUR 63,52 expéditionExpédition depuis Allemagne vers Etats-UnisQuantité disponible : 2 disponible(s)
Buch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. T…he book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of the context of wine consumption in China and the most suitable marketing and communication approaches. The book aims to provide academics with the most adequate methodological tools to study a novice market, with both conceptual and empirical chapters included. The book covers a range of topics, including the behavior of Chinese consumers and their attitudes towards wine, the cultural context of wine in China, the characteristics of the wine supply chain in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China, including counterfeiting, wine education in China, the links between wine, food, luxury, and Western products in China, and wine tourism.
