Sadeh davoud (6 résultats)

Paperback. Etat : new. Paperback. What if a brand is not a thing. but a living organism?For decades, marketing asked: "What is a brand?" It treated brands as logos and lifeless tools. But the human mind never interacted with brands that way. We trust them. We love them. We feel betrayed by them. Brandiatry asks a different question: "Who is the brand?" - and models the brand as a living organism with six biological systems: skeletal, muscular, nervous, circulatory, immune, and skin-sensory.From Metaphor to Clinical ScienceWritten by Dr. Davoud Sadeh - who holds a postdoctoral degree in consumer behavior modeling, is a faculty member, and a consumer neuroscience researcher - this book bridges marketing and clinical medicine. It offers a diagnostic and therapeutic framework for brand health: anatomy, physiology, pathology, diagnosis, and treatment. Just as coronary occlusion leads to a heart attack, the clotting of emotional flow in a brand's circulatory system leads to relational death and a brand stroke.What You Will DiscoverThe Six Systems: How identity, agility, perception, emotion, defense, and sensory experience function as interdependent organs.Twelve Brand Diseases: From Identity Osteoporosis and Learning Myopia to Synaptic Arrhythmia, Emotional Ischemia, Toxic Clots, and Relational Cytokine Storms - with cases (Kodak, Nokia, Blockbuster, Yahoo).Neuroscience Tools: fMRI, EEG, Eye Tracking, GSR, Facial Coding, and IAT as the brand physician's radiology and ECG.Twelve Therapeutic Protocols: From Identity Densification and Architectural Innovation to Triple Justice Recovery and Synesthetic Coordination.The Executive Playbook: A four-stage framework - Vital Signs Audit, Triage & Diagnosis, Targeted Intervention, Rehabilitation & Monitoring.Future Horizons: AI predictive neuro-diagnostics, metaverse organisms, and neuro-ethics. Who Should Read This Book?Brand managers and CMOs seeking clinical precision.Marketing researchers and academics wanting a rigorous framework.Consumer neuroscientists and psychologists exploring brand relationships.Founders building brands that survive crises. Why This Book Is DifferentMost branding books describe. This one diagnoses. Most offer tactics. This one offers clinical protocols. This one integrates neuroscience, organizational theory, and evolutionary psychology into a single paradigm. Inside, you will learn: Why strong brands still suffer from Osteoporosis - and how to rebuild density.Why loyal customers become enemies after betrayal - and how Triple Justice repairs damage.Why "warmth" and "competence" are vital signs - and how to move from "Envied" to "Golden."Why sensory dissonance triggers immune rejection - and how harmony builds trust.Why inertia is a neuromuscular spasm - and how to retrain it. A New Science for a New EraIf the brand is perceived as a living entity, it deserves a science that studies it as such. Brandiatry is that science. The Brandiatrist is the new professional: a clinical physician of the brand. If you want to understand how a brand comes to life, breathes, falls ill, and is reborn - this book marks the b Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …

Paperback. Etat : new. Paperback. What if a brand is not a thing. but a living organism?For decades, marketing asked: "What is a brand?" It treated brands as logos and lifeless tools. But the human mind never interacted with brands that way. We trust them. We love them. We feel betrayed by them. Brandiatry asks a different question: "Who is the brand?" - and models the brand as a living organism with six biological systems: skeletal, muscular, nervous, circulatory, immune, and skin-sensory.From Metaphor to Clinical ScienceWritten by Dr. Davoud Sadeh - who holds a postdoctoral degree in consumer behavior modeling, is a faculty member, and a consumer neuroscience researcher - this book bridges marketing and clinical medicine. It offers a diagnostic and therapeutic framework for brand health: anatomy, physiology, pathology, diagnosis, and treatment. Just as coronary occlusion leads to a heart attack, the clotting of emotional flow in a brand's circulatory system leads to relational death and a brand stroke.What You Will DiscoverThe Six Systems: How identity, agility, perception, emotion, defense, and sensory experience function as interdependent organs.Twelve Brand Diseases: From Identity Osteoporosis and Learning Myopia to Synaptic Arrhythmia, Emotional Ischemia, Toxic Clots, and Relational Cytokine Storms - with cases (Kodak, Nokia, Blockbuster, Yahoo).Neuroscience Tools: fMRI, EEG, Eye Tracking, GSR, Facial Coding, and IAT as the brand physician's radiology and ECG.Twelve Therapeutic Protocols: From Identity Densification and Architectural Innovation to Triple Justice Recovery and Synesthetic Coordination.The Executive Playbook: A four-stage framework - Vital Signs Audit, Triage & Diagnosis, Targeted Intervention, Rehabilitation & Monitoring.Future Horizons: AI predictive neuro-diagnostics, metaverse organisms, and neuro-ethics. Who Should Read This Book?Brand managers and CMOs seeking clinical precision.Marketing researchers and academics wanting a rigorous framework.Consumer neuroscientists and psychologists exploring brand relationships.Founders building brands that survive crises. Why This Book Is DifferentMost branding books describe. This one diagnoses. Most offer tactics. This one offers clinical protocols. This one integrates neuroscience, organizational theory, and evolutionary psychology into a single paradigm. Inside, you will learn: Why strong brands still suffer from Osteoporosis - and how to rebuild density.Why loyal customers become enemies after betrayal - and how Triple Justice repairs damage.Why "warmth" and "competence" are vital signs - and how to move from "Envied" to "Golden."Why sensory dissonance triggers immune rejection - and how harmony builds trust.Why inertia is a neuromuscular spasm - and how to retrain it. A New Science for a New EraIf the brand is perceived as a living entity, it deserves a science that studies it as such. Brandiatry is that science. The Brandiatrist is the new professional: a clinical physician of the brand. If you want to understand how a brand comes to life, breathes, falls ill, and is reborn - this boo Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. …

Taschenbuch. Etat : Neu. Neuware.

Etat : New. Print on Demand.

PAP. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.