Singh shallu (9 résultats)

N.A. Etat : New. ISBN:9789350844458.

N.A. Etat : New. ISBN:9789350844441.

N.A. Etat : New. ISBN:9789350844434.

N.A. Etat : New. ISBN:9789350844380.

N.A. Etat : New. ISBN:9789350844397.

Paperback. Etat : Brand New. 280 pages. 8.66x5.91x0.64 inches. In Stock.

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The emerging studies of consumer behavior have explored the fact that people do not consume barely for the functionality of the product or due to their utilitarian needs. The psychology of human buying behavior is very deep. There also exists darker domain wherein people indulge in buying not because of the need but because of need deficit i.e. they may buy to compensate for some other need. This book provides an in depth study of the same among north Indian urban women. The study investigates the phenomenon of compensatory consumption, and measures the factors influencing compensatory consumption by using Confirmatory Factor Analysis. The analysis throws light on this new exciting topic and should be useful for marketers or anyone else with women as target audience. 280 pp. Englisch.…

Kartoniert / Broschiert. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Singh ShalluDr. Shallu Singh is Associate Professor in Marketing and has 12 years of teaching, research, academic administration & consultancy experience. Dr. Sukhdev Singh works as Prof & Head of the Department of Business Administr.…

Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -The emerging studies of consumer behavior have explored the fact that people do not consume barely for the functionality of the product or due to their utilitarian needs. The psychology of human buying behavior is very deep. There also exists darker domain wherein people indulge in buying not because of the need but because of need deficit i.e. they may buy to compensate for some other need. This book provides an in depth study of the same among north Indian urban women. The study investigates the phenomenon of compensatory consumption, and measures the factors influencing compensatory consumption by using Confirmatory Factor Analysis. The analysis throws light on this new exciting topic and should be useful for marketers or anyone else with women as target audience.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 280 pp. Englisch.…