solomon michael bamossy gary hogg (21 résultats)

Softcover. Etat : Très bon. Ancien livre de bibliothèque. Edition 2013. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2013. Ammareal gives back up to 15% of this item's net price to charity organizations.

Paperback. Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

Paperback. Etat : Very Good. Consumer Behaviour: A European Perspective This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.

Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

Etat : Good. 4th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Etat : Good. 4th Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages.

Paperback. Etat : Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.

Paperback. Etat : Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.

Etat : Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher.

Softcover. Etat : Gut. Das Buch bietet eine umfassende Einführung in das Konsumentenverhalten aus europäischer Perspektive. Es legt besonderen Wert auf die Vielfalt europäischer Werte, Kulturen und Konsumverhalten und deren Rolle in der Marketingstrategie. Die dritte Ausgabe beinhaltet aktualisierte Inhalte zu aktuellen Themen und Entwicklungen im Bereich des Konsumentenverhaltens. Zustand: Einband mit stärkeren Gebrauchsspuren, Seiten geringfügig gebräunt, insgesamt GUTER Zustand. Stichworte: Genres: Sachbuch, Wirtschaft, Marketing; Schlagworte: Konsumentenverhalten, Europäische Perspektive, Marketing, Verbraucherverhalten, Strategisches Marketing, Demografischer Wandel, Soziale Veränderungen, EU-25, Multidisziplinärer Ansatz, Geschäftsstrategien. 657 Seiten Englisch 1355g.

Paperback. Etat : New.

Etat : New.

Etat : New.

Prentice Hall, Englewood Cliffs 2006. Third edition. xxv, 701 pp. Paperback. 26x19 cm. Very good condition.

Etat : New. &Uumlber den AutorMichael R. Solomon, Ph.D., is a Professor of Marketing in the Haub School of Business at Saint Joseph s University in Philadelphia. Sren Askegaard, Ph.D., is a Professor of Consumption Studies at the Unive.

Paperback. Etat : Brand New. 648 pages. 10.24x7.48x0.08 inches. In Stock.

Etat : As New. Unread book in perfect condition.

Etat : As New. Unread book in perfect condition.

Paperback. Etat : New. Get into the contemporary European Consumer mindset with this industry-leading text. Consumer Behaviour: A European Perspective, 7th Edition is the latest version of this market-leading textbook, providing the most comprehensive and engaging introduction to the field in Europe and around the world. Well known for its accessible, reader-friendly writing style and contemporary approach, this textbook is ideal for Second and Third-Year Undergraduates, as well as Master's students who study relevant courses. The latest version includes new examples and case studies from the European consumer viewpoint, aiming to retain the content's character. The extensive European material also comprises a number of extra advertisements that will help you study the different theoretical characteristics of marketing applications. The book does not limit knowledge to the European market, however: it also discusses the broader global consumer scene, with American and other non-European examples illustrating various similarities and differences. Key features include: 'Marketing Opportunity', 'Marketing Pitfalls', and 'Multicultural Dimensions' Boxes throughout the text illustrate the impact of Consumer Behaviour on marketing activities.'Consumer Behaviour as I See It' Boxes feature marketing academics talking about the relevance of Consumer Behaviour issues in their everyday work.Brand new Case studies about European companies and topics offer a better insight into the world of Consumer Behaviour.New coverage of sustainable consumption and emerging technologies is integrated into the text.Extensive analysis of the new world of digital consumers, social media, and online behaviour. From theory to practice, this ultimate guide on Consumer Behaviour will support your understanding and critical thinking skills, offering the tools necessary to get into the contemporary European consumer mindset and excel in the field.

Paperback. Etat : New. Get into the contemporary European Consumer mindset with this industry-leading text. Consumer Behaviour: A European Perspective, 7th Edition is the latest version of this market-leading textbook, providing the most comprehensive and engaging introduction to the field in Europe and around the world. Well known for its accessible, reader-friendly writing style and contemporary approach, this textbook is ideal for Second and Third-Year Undergraduates, as well as Master's students who study relevant courses. The latest version includes new examples and case studies from the European consumer viewpoint, aiming to retain the content's character. The extensive European material also comprises a number of extra advertisements that will help you study the different theoretical characteristics of marketing applications. The book does not limit knowledge to the European market, however: it also discusses the broader global consumer scene, with American and other non-European examples illustrating various similarities and differences. Key features include: 'Marketing Opportunity', 'Marketing Pitfalls', and 'Multicultural Dimensions' Boxes throughout the text illustrate the impact of Consumer Behaviour on marketing activities.'Consumer Behaviour as I See It' Boxes feature marketing academics talking about the relevance of Consumer Behaviour issues in their everyday work.Brand new Case studies about European companies and topics offer a better insight into the world of Consumer Behaviour.New coverage of sustainable consumption and emerging technologies is integrated into the text.Extensive analysis of the new world of digital consumers, social media, and online behaviour. From theory to practice, this ultimate guide on Consumer Behaviour will support your understanding and critical thinking skills, offering the tools necessary to get into the contemporary European consumer mindset and excel in the field.