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Ajouter au panierpaperback. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Ajouter au panierEtat : New.
Edité par Sage Publications Ltd, GB, 2010
ISBN 10 : 1848608772 ISBN 13 : 9781848608771
Langue: anglais
Vendeur : Rarewaves.com UK, London, Royaume-Uni
EUR 275,14
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Ajouter au panierHardback. Etat : New. Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.
EUR 225,77
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Ajouter au panierEtat : New.
Edité par Sage Publications Ltd, GB, 2010
ISBN 10 : 1848608772 ISBN 13 : 9781848608771
Langue: anglais
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
EUR 293,89
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Ajouter au panierHardback. Etat : New. Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.
Edité par Sage Publications|SAGE Publications Ltd, 2010
ISBN 10 : 1848608780 ISBN 13 : 9781848608788
Langue: anglais
Vendeur : moluna, Greven, Allemagne
EUR 67,46
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Ajouter au panierEtat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world.Written by a team of renowned experts in the field, Marketing: A Critical T.