Edité par China Electric Power Press Pub. Date :2009-08, 2009
ISBN 10 : 7508391373 ISBN 13 : 9787508391373
Langue: chinois
Vendeur : liu xing, Nanjing, JS, Chine
EUR 51,25
Autre deviseQuantité disponible : 3 disponible(s)
Ajouter au panierpaperback. Etat : New. Language:Chinese.Pages Number: 275 Publisher: China Electric Power Press Pub. Date: 2009 - 08. This book divided into 12 chapters. The main contents include: Introduction. analysis of marketing environment. buyer behavior analysis. market segmentation and target market selection. marketing research and forecasting. product strategy. pricing strategy. distribution channel strategy. marketing strategy. online marketing and e-commerce. Strategic marketing and management. marketing planning. orga.