Edité par Marketing Science Institute, 2011
ISBN 10 : 0982387733 ISBN 13 : 9780982387733
Langue: anglais
Vendeur : More Than Words, Waltham, MA, Etats-Unis
EUR 2,13
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Edité par Marketing Science Institute, 2011
ISBN 10 : 0982387733 ISBN 13 : 9780982387733
Langue: anglais
Vendeur : More Than Words, Waltham, MA, Etats-Unis
EUR 2,13
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Edité par Marketing Science Institute, 2011
ISBN 10 : 0982387733 ISBN 13 : 9780982387733
Langue: anglais
Vendeur : Campus Bookstore, Denton, TX, Etats-Unis
EUR 3,57
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Ajouter au panierPaperback. Etat : Good. ARRIVES IN 2-4 BUSINESS DAYS if you choose Expedited Shipping! May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days.
Edité par Marketing Science Institute, 2011
ISBN 10 : 0982387733 ISBN 13 : 9780982387733
Langue: anglais
Vendeur : HPB-Red, Dallas, TX, Etats-Unis
EUR 4,47
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Ajouter au panierpaperback. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Edité par Marketing Science Institute, 2011
ISBN 10 : 0982387733 ISBN 13 : 9780982387733
Langue: anglais
Vendeur : HPB Inc., Dallas, TX, Etats-Unis
EUR 5,58
Quantité disponible : 1 disponible(s)
Ajouter au panierpaperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Edité par Marketing Science Institute, 2011
ISBN 10 : 0982387733 ISBN 13 : 9780982387733
Langue: anglais
Vendeur : Project HOME Books, Philadelphia, PA, Etats-Unis
EUR 6,08
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Ajouter au panierEtat : Very Good. wrapped in plastic Used - Very Good.
EUR 18,86
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Ajouter au panierpaperback. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Edité par Edward Elgar Publishing, 2013
ISBN 10 : 1781951543 ISBN 13 : 9781781951545
Langue: anglais
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
EUR 22,37
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Ajouter au panierPaperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Edité par Edward Elgar Publishing, 2013
ISBN 10 : 1781951543 ISBN 13 : 9781781951545
Langue: anglais
Vendeur : Textbooks_Source, Columbia, MO, Etats-Unis
EUR 18,85
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Ajouter au panierpaperback. Etat : Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Edité par Edward Elgar Publishing, 2013
ISBN 10 : 1781951543 ISBN 13 : 9781781951545
Langue: anglais
Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
EUR 42,27
Quantité disponible : 3 disponible(s)
Ajouter au panierEtat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Edité par Edward Elgar Publishing, 2013
ISBN 10 : 1781951543 ISBN 13 : 9781781951545
Langue: anglais
Vendeur : Basi6 International, Irving, TX, Etats-Unis
EUR 55,83
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Ajouter au panierEtat : Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Edité par Edward Elgar Publishing, 2013
ISBN 10 : 1781951543 ISBN 13 : 9781781951545
Langue: anglais
Vendeur : Romtrade Corp., STERLING HEIGHTS, MI, Etats-Unis
EUR 55,83
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Ajouter au panierEtat : New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Edité par Edward Elgar Publishing, 2013
ISBN 10 : 1781951543 ISBN 13 : 9781781951545
Langue: anglais
Vendeur : SMASS Sellers, IRVING, TX, Etats-Unis
EUR 58,31
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed.
Edité par Edward Elgar Publishing, 2013
ISBN 10 : 1781951543 ISBN 13 : 9781781951545
Langue: anglais
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 59,34
Quantité disponible : 7 disponible(s)
Ajouter au panierEtat : New.
Edité par LAP LAMBERT Academic Publishing, 2018
ISBN 10 : 365969293X ISBN 13 : 9783659692932
Langue: anglais
Vendeur : Books Puddle, New York, NY, Etats-Unis
EUR 63,56
Quantité disponible : 4 disponible(s)
Ajouter au panierEtat : New.
Edité par Edward Elgar Publishing, 2013
ISBN 10 : 1781951543 ISBN 13 : 9781781951545
Langue: anglais
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
EUR 70,18
Quantité disponible : 7 disponible(s)
Ajouter au panierPAP. Etat : New. New Book. Shipped from UK. Established seller since 2000.
Edité par Edward Elgar Publishing, 2013
ISBN 10 : 1781951543 ISBN 13 : 9781781951545
Langue: anglais
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 69,93
Quantité disponible : 7 disponible(s)
Ajouter au panierEtat : As New. Unread book in perfect condition.
Edité par Edward Elgar Publishing, 2013
ISBN 10 : 1781951543 ISBN 13 : 9781781951545
Langue: anglais
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 74,25
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Ajouter au panierEtat : good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Edité par Edward Elgar Publishing Limited, 2013
ISBN 10 : 1781951543 ISBN 13 : 9781781951545
Langue: anglais
Vendeur : Books Puddle, New York, NY, Etats-Unis
EUR 73,05
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : Used. pp. 528.
Edité par Edward Elgar Publishing, 2013
ISBN 10 : 1781951543 ISBN 13 : 9781781951545
Langue: anglais
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
EUR 59,93
Quantité disponible : 7 disponible(s)
Ajouter au panierEtat : New.
Edité par Edward Elgar Publishing, 2013
ISBN 10 : 1781951543 ISBN 13 : 9781781951545
Langue: anglais
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
EUR 70,90
Quantité disponible : 7 disponible(s)
Ajouter au panierPAP. Etat : New. New Book. Shipped from UK. Established seller since 2000.
Edité par Edward Elgar Publishing Limited, 2013
ISBN 10 : 1781951543 ISBN 13 : 9781781951545
Langue: anglais
Vendeur : Majestic Books, Hounslow, Royaume-Uni
EUR 73,51
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : Used. pp. 528.
Edité par Edward Elgar Publishing Ltd, 2013
ISBN 10 : 1781951543 ISBN 13 : 9781781951545
Langue: anglais
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
EUR 70,83
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : New. 2013. Paperback. . . . . .
Edité par LAP LAMBERT Academic Publishing, 2018
ISBN 10 : 365969293X ISBN 13 : 9783659692932
Langue: anglais
Vendeur : Revaluation Books, Exeter, Royaume-Uni
EUR 73,73
Quantité disponible : 1 disponible(s)
Ajouter au panierPaperback. Etat : Brand New. 76 pages. 8.66x5.91x0.18 inches. In Stock.
Edité par Edward Elgar Publishing Ltd, GB, 2013
ISBN 10 : 1781951543 ISBN 13 : 9781781951545
Langue: anglais
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
EUR 87,52
Quantité disponible : 4 disponible(s)
Ajouter au panierPaperback. Etat : New. This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy.This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy. Contributors: T.J. Arnold, G.S. Carpenter, D. Chandrasekaran, J.A. Czepiel, M.G. Dekimpe, C. Frennea, G.F. Gebhardt, K. Gielens, R. Grewal, D.M. Hanssens, K. Helsen, D.L. Hoffman, D.B. Holt, K.E. Jocz, K.L. Keller, R.A. Kerin, V. Kumar, M.B. Leiberman, V. Mittal, D.B. Montgomery, T.P. Novak, R.W. Palmatier, J.A. Quelch, B. Rajan, J.S. Raju, R.C. Rao, B.T. Ratchford, J.H. Roberts, D.D. Rucker, G. Sabnis, R. Sethuraman, V. Shankar, G. Tellis, R. Varadarajan, P.C. Verhoef, R.S. Winer.
Edité par Edward Elgar Publishing, 2013
ISBN 10 : 1781951543 ISBN 13 : 9781781951545
Langue: anglais
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
EUR 70,05
Quantité disponible : 7 disponible(s)
Ajouter au panierEtat : As New. Unread book in perfect condition.
EUR 72,28
Quantité disponible : 2 disponible(s)
Ajouter au panierPaperback. Etat : Brand New. 528 pages. 9.50x6.60x1.20 inches. In Stock.
Edité par Edward Elgar Publishing Limited, 2013
ISBN 10 : 1781951543 ISBN 13 : 9781781951545
Langue: anglais
Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
EUR 76,60
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : Used. pp. 528.
Edité par Edward Elgar Publishing Ltd, 2013
ISBN 10 : 1781951543 ISBN 13 : 9781781951545
Langue: anglais
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
EUR 71,77
Quantité disponible : 7 disponible(s)
Ajouter au panierPaperback / softback. Etat : New. New copy - Usually dispatched within 4 working days. 942.
Edité par Edward Elgar Publishing, 2013
ISBN 10 : 1781951543 ISBN 13 : 9781781951545
Langue: anglais
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
EUR 79,54
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.