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  • Langue : anglais

    Edité par Vanderbilt University Press, 2023

    0826505775 / 9780826505774

    • Couverture souple

    Vendeur : Michener & Rutledge Booksellers, Inc., Baldwin City, KS, Etats-UnisMichener & Rutledge Booksellers, Inc.

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    Etat: Occasion - Comme neuf

    EUR 14,25

    EUR 5,36 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Paperback. Etat : As New. Text clean and tight; 8vo 8" - 9" tall; 152 pages.

  • Langue : anglais

    Edité par Taylor and Francis Ltd, GB, 2026

    1032751320 / 9781032751320

    • Couverture souple

    Vendeur : Rarewaves.com USA, London, LONDO, Royaume-UniRarewaves.com USA

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    Etat: Neuf

    EUR 83,22

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    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 1 disponible

    Paperback. Etat : New. In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analytics and Generative AI for Data-Driven Marketing Strategies includes real-world case studies and examples from diverse marketing domains. This book demonstrates how predictive analytics and generative AI have been successfully applied to solve marketing challenges and drive tangible results. This book showcases emerging trends in predictive analytics and generative AI for marketing, and their potential impact on the future of data-driven marketing. This book is meant for professionals and scholars to gather the skills and resources to use predictive analytics and generative AI effectively for marketing strategies.This book: . Examines the different predictive analytics models and algorithms, such as regression analysis, decision trees, and neural networks, and demonstrates how they may be utilized to get insightful conclusions from marketing data. Includes generative AI techniques, such as generative adversarial networks (GANs) and variational autoencoders (VAEs), showcasing how these techniques can generate synthetic data for marketing insights and decision-making. Highlights the importance of data-driven marketing choices and illustrates how generative AI and predictive analytics may be quite useful in this context. Integrates the principles of data science with marketing concepts, offering a cohesive understanding of how predictive analytics and generative AI can power data-driven marketing decisions. Presents the recent advances in predictive analytics and generative AI and discusses how they can affect the area of data-driven marketing.…

  • Langue : anglais

    Edité par Taylor and Francis Ltd, GB, 2026

    1032751320 / 9781032751320

    • Couverture souple

    Vendeur : Rarewaves USA, HEBRON, KY, Etats-UnisRarewaves USA

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    Etat: Neuf

    EUR 85,21

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    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Paperback. Etat : New. In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analytics and Generative AI for Data-Driven Marketing Strategies includes real-world case studies and examples from diverse marketing domains. This book demonstrates how predictive analytics and generative AI have been successfully applied to solve marketing challenges and drive tangible results. This book showcases emerging trends in predictive analytics and generative AI for marketing, and their potential impact on the future of data-driven marketing. This book is meant for professionals and scholars to gather the skills and resources to use predictive analytics and generative AI effectively for marketing strategies.This book: . Examines the different predictive analytics models and algorithms, such as regression analysis, decision trees, and neural networks, and demonstrates how they may be utilized to get insightful conclusions from marketing data. Includes generative AI techniques, such as generative adversarial networks (GANs) and variational autoencoders (VAEs), showcasing how these techniques can generate synthetic data for marketing insights and decision-making. Highlights the importance of data-driven marketing choices and illustrates how generative AI and predictive analytics may be quite useful in this context. Integrates the principles of data science with marketing concepts, offering a cohesive understanding of how predictive analytics and generative AI can power data-driven marketing decisions. Presents the recent advances in predictive analytics and generative AI and discusses how they can affect the area of data-driven marketing.…

  • Langue : anglais

    Edité par Chapman and Hall/CRC, 2026

    1032751320 / 9781032751320

    • Couverture souple

    Vendeur : California Books, Miami, FL, Etats-UnisCalifornia Books

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    Etat: Neuf

    EUR 87,33

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    Expédition nationale : Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Etat : New.

  • Langue : anglais

    Edité par Chapman and Hall/CRC, 2026

    1032751320 / 9781032751320

    • Couverture souple
    • Édition originale

    Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandeKennys Bookshop and Art Galleries Ltd.

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    Etat: Neuf

    EUR 80,72

    EUR 9,50 expédition 
    Expédition depuis Irlande vers Etats-Unis

    Quantité disponible : 2 disponibles

    Etat : New. 2026. 1st Edition. paperback. . . . . .

  • Langue : anglais

    Edité par Chapman and Hall/CRC, 2026

    1032751320 / 9781032751320

    • Couverture souple

    Vendeur : Speedyhen, Hertfordshire, Royaume-UniSpeedyhen

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    Etat: Neuf

    EUR 63,17

    EUR 48,44 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 2 disponibles

    Etat : NEW.

  • Langue : anglais

    Edité par Chapman and Hall/CRC, 2026

    1032751320 / 9781032751320

    • Couverture souple

    Vendeur : Kennys Bookstore, Olney, MD, Etats-UnisKennys Bookstore

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    Etat: Neuf

    EUR 103,47

    EUR 9,37 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : 2 disponibles

    Etat : New. 2026. 1st Edition. paperback. . . . . . Books ship from the US and Ireland.

  • Langue : anglais

    Edité par Taylor & Francis Ltd, 2026

    1032751320 / 9781032751320

    • Couverture souple

    Vendeur : Revaluation Books, Exeter, Royaume-UniRevaluation Books

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    Etat: Neuf

    EUR 106,53

    EUR 14,77 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 2 disponibles

    Paperback. Etat : Brand New. 290 pages. 6.14x0.66x9.21 inches. In Stock.

  • Langue : anglais

    Edité par Taylor & Francis Ltd (Sales) Jul 2026, 2026

    1032751320 / 9781032751320

    • Couverture souple

    Vendeur : AHA-BUCH GmbH, Einbeck, AllemagneAHA-BUCH GmbH

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    Etat: Neuf

    EUR 84,06

    EUR 35,00 expédition 
    Expédition depuis Allemagne vers Etats-Unis

    Quantité disponible : 2 disponibles

    Taschenbuch. Etat : Neu. Neuware - In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analytics and Generative AI for Data-Driven Marketing Strategies includes real-world case studies and examples from diverse marketing domains. This book demonstrates how predictive analytics and generative AI have been successfully applied to solve marketing challenges and drive tangible results. This book showcases emerging trends in predictive analytics and generative AI for marketing, and their potential impact on the future of data-driven marketing. This book is meant for professionals and scholars to gather the skills and resources to use predictive analytics and generative AI effectively for marketing strategies.This book: ¿ Examines the different predictive analytics models and algorithms, such as regression analysis, decision trees, and neural networks, and demonstrates how they may be utilized to get insightful conclusions from marketing data.¿ Includes generative AI techniques, such as generative adversarial networks (GANs) and variational autoencoders (VAEs), showcasing how these techniques can generate synthetic data for marketing insights and decision-making.¿ Highlights the importance of data-driven marketing choices and illustrates how generative AI and predictive analytics may be quite useful in this context.¿ Integrates the principles of data science with marketing concepts, offering a cohesive understanding of how predictive analytics and generative AI can power data-driven marketing decisions.¿ Presents the recent advances in predictive analytics and generative AI and discusses how they can affect the area of data-driven marketing.…

  • Langue : anglais

    Edité par CRC Press, 2026

    1032751320 / 9781032751320

    • Couverture souple

    Vendeur : moluna, Greven, Allemagnemoluna

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    Etat: Neuf

    EUR 76,18

    EUR 48,99 expédition 
    Expédition depuis Allemagne vers Etats-Unis

    Quantité disponible : 2 disponibles

    Etat : New. Dr. Hemachandran Kannan is a professor in the department of Artificial Intelligence &amp Business Analytics at School of Business, Woxsen University, India and holds the Zita Zoltay Paprika of Decision Sciences and Business Economics and Course5i.

  • Langue : anglais

    Edité par Taylor and Francis Ltd, GB, 2026

    1032751320 / 9781032751320

    • Couverture souple

    Vendeur : Rarewaves USA United, HEBRON, KY, Etats-UnisRarewaves USA United

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    Etat: Neuf

    EUR 88,49

    EUR 44,63 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Paperback. Etat : New. In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analytics and Generative AI for Data-Driven Marketing Strategies includes real-world case studies and examples from diverse marketing domains. This book demonstrates how predictive analytics and generative AI have been successfully applied to solve marketing challenges and drive tangible results. This book showcases emerging trends in predictive analytics and generative AI for marketing, and their potential impact on the future of data-driven marketing. This book is meant for professionals and scholars to gather the skills and resources to use predictive analytics and generative AI effectively for marketing strategies.This book: . Examines the different predictive analytics models and algorithms, such as regression analysis, decision trees, and neural networks, and demonstrates how they may be utilized to get insightful conclusions from marketing data. Includes generative AI techniques, such as generative adversarial networks (GANs) and variational autoencoders (VAEs), showcasing how these techniques can generate synthetic data for marketing insights and decision-making. Highlights the importance of data-driven marketing choices and illustrates how generative AI and predictive analytics may be quite useful in this context. Integrates the principles of data science with marketing concepts, offering a cohesive understanding of how predictive analytics and generative AI can power data-driven marketing decisions. Presents the recent advances in predictive analytics and generative AI and discusses how they can affect the area of data-driven marketing.…

  • Langue : anglais

    Edité par Taylor & Francis Ltd (Sales), 2026

    1032751320 / 9781032751320

    • Couverture souple

    Vendeur : preigu, Osnabrück, Allemagnepreigu

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Neuf

    EUR 85,00

    EUR 70,00 expédition 
    Expédition depuis Allemagne vers Etats-Unis

    Quantité disponible : 1 disponible

    Taschenbuch. Etat : Neu. Predictive Analytics and Generative AI for Data-Driven Marketing Strategies | Hemachandran K (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2026 | Taylor & Francis Ltd (Sales) | EAN 9781032751320 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.…

  • Langue : anglais

    Edité par Taylor and Francis Ltd, GB, 2026

    1032751320 / 9781032751320

    • Couverture souple

    Vendeur : Rarewaves.com UK, London, Royaume-UniRarewaves.com UK

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    Etat: Neuf

    EUR 81,04

    EUR 76,80 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 1 disponible

    Paperback. Etat : New. In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analytics and Generative AI for Data-Driven Marketing Strategies includes real-world case studies and examples from diverse marketing domains. This book demonstrates how predictive analytics and generative AI have been successfully applied to solve marketing challenges and drive tangible results. This book showcases emerging trends in predictive analytics and generative AI for marketing, and their potential impact on the future of data-driven marketing. This book is meant for professionals and scholars to gather the skills and resources to use predictive analytics and generative AI effectively for marketing strategies.This book: . Examines the different predictive analytics models and algorithms, such as regression analysis, decision trees, and neural networks, and demonstrates how they may be utilized to get insightful conclusions from marketing data. Includes generative AI techniques, such as generative adversarial networks (GANs) and variational autoencoders (VAEs), showcasing how these techniques can generate synthetic data for marketing insights and decision-making. Highlights the importance of data-driven marketing choices and illustrates how generative AI and predictive analytics may be quite useful in this context. Integrates the principles of data science with marketing concepts, offering a cohesive understanding of how predictive analytics and generative AI can power data-driven marketing decisions. Presents the recent advances in predictive analytics and generative AI and discusses how they can affect the area of data-driven marketing.…

  • Langue : anglais

    Edité par Chapman and Hall/CRC, 2024

    1032748915 / 9781032748917

    • Couverture rigide

    Vendeur : Books From California, Simi Valley, CA, Etats-UnisBooks From California

    Vendeur avec une évaluation de 4 étoiles
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    Etat: Occasion - Très bon

    EUR 175,76

    EUR 4,45 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    hardcover. Etat : Fine.

  • Etat: Occasion

    EUR 176,50

    EUR 11,60 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Hardcover. Etat : Excellent condition. dj. xvi, 344 pp. Journal for the Study of the Pseudepigrapha, Supplement Series. Number 40. Dustjacket.

  • Langue : anglais

    Edité par Chapman and Hall/CRC, 2024

    1032748915 / 9781032748917

    • Couverture rigide

    Vendeur : GreatBookPrices, Columbia, MD, Etats-UnisGreatBookPrices

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    Etat: Occasion - Comme neuf

    EUR 215,62

    EUR 2,36 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Etat : As New. Unread book in perfect condition.

  • Langue : anglais

    Edité par Chapman and Hall/CRC, 2024

    1032748915 / 9781032748917

    • Couverture rigide

    Vendeur : GreatBookPrices, Columbia, MD, Etats-UnisGreatBookPrices

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    Etat: Neuf

    EUR 218,75

    EUR 2,36 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Etat : New.

  • Langue : anglais

    Edité par Chapman and Hall/CRC, 2024

    1032748915 / 9781032748917

    • Couverture rigide

    Vendeur : GreatBookPricesUK, Woodford Green, Royaume-UniGreatBookPricesUK

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    Etat: Neuf

    EUR 208,89

    EUR 17,72 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Etat : New.

  • Langue : anglais

    Edité par Chapman and Hall/CRC, 2024

    1032748915 / 9781032748917

    • Couverture rigide

    Vendeur : GreatBookPricesUK, Woodford Green, Royaume-UniGreatBookPricesUK

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    Etat: Occasion - Comme neuf

    EUR 216,30

    EUR 17,72 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Etat : As New. Unread book in perfect condition.

  • Langue : anglais

    Edité par Chapman and Hall/CRC, 2024

    1032748915 / 9781032748917

    • Couverture rigide

    Vendeur : Majestic Books, Hounslow, Royaume-UniMajestic Books

    Vendeur avec une évaluation de 4 étoiles
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    Etat: Neuf

    EUR 228,37

    EUR 7,68 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 3 disponibles

    Etat : New.

  • Langue : anglais

    Edité par Chapman and Hall/CRC, 2024

    1032748915 / 9781032748917

    • Couverture rigide

    Vendeur : Books Puddle, Woodside, NY, Etats-UnisBooks Puddle

    Vendeur avec une évaluation de 4 étoiles
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    Etat: Neuf

    EUR 241,43

    EUR 3,56 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : 3 disponibles

    Etat : New. 1st edition NO-PA16APR2015-KAP.

  • Langue : anglais

    Edité par Chapman and Hall/CRC, 2024

    1032748915 / 9781032748917

    • Couverture rigide

    Vendeur : California Books, Miami, FL, Etats-UnisCalifornia Books

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    Etat: Neuf

    EUR 271,19

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Etat : New.

  • Langue : anglais

    Edité par Chapman and Hall/CRC, 2024

    1032748915 / 9781032748917

    • Couverture rigide

    Vendeur : Biblios, frankfurt am main, HESSE, AllemagneBiblios

    Vendeur avec une évaluation de 4 étoiles
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    Etat: Neuf

    EUR 253,23

    EUR 9,95 expédition 
    Expédition depuis Allemagne vers Etats-Unis

    Quantité disponible : 3 disponibles

    Etat : New.

  • Langue : anglais

    Edité par Chapman and Hall/CRC, 2024

    1032748915 / 9781032748917

    • Couverture rigide

    Vendeur : Ria Christie Collections, Uxbridge, Royaume-UniRia Christie Collections

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    Etat: Neuf

    EUR 271,94

    EUR 13,34 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

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    Etat : New. In English.

  • Langue : anglais

    Edité par Taylor and Francis Ltd, GB, 2024

    1032748915 / 9781032748917

    • Couverture rigide

    Vendeur : Rarewaves.com USA, London, LONDO, Royaume-UniRarewaves.com USA

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    Etat: Neuf

    EUR 299,20

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    Expédition depuis Royaume-Uni vers Etats-Unis

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    Hardback. Etat : New. In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analytics and Generative AI for Data-Driven Marketing Strategies includes real-world case studies and examples from diverse marketing domains. This book demonstrates how predictive analytics and generative AI have been successfully applied to solve marketing challenges and drive tangible results. This book showcases emerging trends in predictive analytics and generative AI for marketing, and their potential impact on the future of data-driven marketing. This book is meant for professionals and scholars to gather the skills and resources to use predictive analytics and generative AI effectively for marketing strategies.This book: . Examines the different predictive analytics models and algorithms, such as regression analysis, decision trees, and neural networks, and demonstrates how they may be utilized to get insightful conclusions from marketing data. Includes generative AI techniques, such as generative adversarial networks (GANs) and variational autoencoders (VAEs), showcasing how these techniques can generate synthetic data for marketing insights and decision-making. Highlights the importance of data-driven marketing choices and illustrates how generative AI and predictive analytics may be quite useful in this context. Integrates the principles of data science with marketing concepts, offering a cohesive understanding of how predictive analytics and generative AI can power data-driven marketing decisions. Presents the recent advances in predictive analytics and generative AI and discusses how they can affect the area of data-driven marketing.…

  • Langue : anglais

    Edité par Chapman & Hall, 2024

    1032748915 / 9781032748917

    • Couverture rigide

    Vendeur : Revaluation Books, Exeter, Royaume-UniRevaluation Books

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    Etat: Neuf

    EUR 332,66

    EUR 14,77 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 2 disponibles

    Hardcover. Etat : Brand New. 312 pages. 9.18x6.12x9.21 inches. In Stock.

  • Langue : anglais

    Edité par Taylor and Francis Ltd, GB, 2024

    1032748915 / 9781032748917

    • Couverture rigide

    Vendeur : Rarewaves.com UK, London, Royaume-UniRarewaves.com UK

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    Etat: Neuf

    EUR 294,50

    EUR 76,80 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Hardback. Etat : New. In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analytics and Generative AI for Data-Driven Marketing Strategies includes real-world case studies and examples from diverse marketing domains. This book demonstrates how predictive analytics and generative AI have been successfully applied to solve marketing challenges and drive tangible results. This book showcases emerging trends in predictive analytics and generative AI for marketing, and their potential impact on the future of data-driven marketing. This book is meant for professionals and scholars to gather the skills and resources to use predictive analytics and generative AI effectively for marketing strategies.This book: . Examines the different predictive analytics models and algorithms, such as regression analysis, decision trees, and neural networks, and demonstrates how they may be utilized to get insightful conclusions from marketing data. Includes generative AI techniques, such as generative adversarial networks (GANs) and variational autoencoders (VAEs), showcasing how these techniques can generate synthetic data for marketing insights and decision-making. Highlights the importance of data-driven marketing choices and illustrates how generative AI and predictive analytics may be quite useful in this context. Integrates the principles of data science with marketing concepts, offering a cohesive understanding of how predictive analytics and generative AI can power data-driven marketing decisions. Presents the recent advances in predictive analytics and generative AI and discusses how they can affect the area of data-driven marketing.…

  • Langue : anglais

    Edité par Taylor & Francis Ltd, 2026

    1032751320 / 9781032751320

    • Couverture souple
    • impression à la demande

    Vendeur : Revaluation Books, Exeter, Royaume-UniRevaluation Books

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    Etat: Neuf

    EUR 84,22

    EUR 14,77 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 2 disponibles

    Paperback. Etat : Brand New. 290 pages. 6.14x0.66x9.21 inches. In Stock. This item is printed on demand.

  • Langue : anglais

    Edité par Taylor & Francis Ltd, 2026

    1032751320 / 9781032751320

    • Couverture souple
    • impression à la demande

    Vendeur : AussieBookSeller, Truganina, VIC, AustralieAussieBookSeller

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    Etat: Neuf

    EUR 78,53

    EUR 33,02 expédition 
    Expédition depuis Australie vers Etats-Unis

    Quantité disponible : 1 disponible

    Paperback. Etat : new. Paperback. In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analytics and Generative AI for Data-Driven Marketing Strategies includes real-world case studies and examples from diverse marketing domains. This book demonstrates how predictive analytics and generative AI have been successfully applied to solve marketing challenges and drive tangible results. This book showcases emerging trends in predictive analytics and generative AI for marketing, and their potential impact on the future of data-driven marketing. This book is meant for professionals and scholars to gather the skills and resources to use predictive analytics and generative AI effectively for marketing strategies.This book: Examines the different predictive analytics models and algorithms, such as regression analysis, decision trees, and neural networks, and demonstrates how they may be utilized to get insightful conclusions from marketing data. Includes generative AI techniques, such as generative adversarial networks (GANs) and variational autoencoders (VAEs), showcasing how these techniques can generate synthetic data for marketing insights and decision-making. Highlights the importance of data-driven marketing choices and illustrates how generative AI and predictive analytics may be quite useful in this context. Integrates the principles of data science with marketing concepts, offering a cohesive understanding of how predictive analytics and generative AI can power data-driven marketing decisions. Presents the recent advances in predictive analytics and generative AI and discusses how they can affect the area of data-driven marketing. The book provides an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

  • Langue : anglais

    Edité par Chapman And Hall/CRC Dez 2024, 2024

    1032748915 / 9781032748917

    • Couverture rigide
    • impression à la demande

    Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AllemagneBuchWeltWeit Ludwig Meier e.K.

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    Etat: Neuf

    EUR 186,20

    EUR 23,00 expédition 
    Expédition depuis Allemagne vers Etats-Unis

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    Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In providingan in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analytics and Generative AI for Data-Driven Marketing Strategiesincludes real-world case studies and examples from diverse marketing domains. This book demonstrates how predictive analytics and generative AI have been successfully applied to solve marketing challenges and drive tangible results.This bookshowcases emerging trends in predictive analytics and generative AI for marketing, and their potential impact on the future of data-driven marketing. This book is meant for professionals and scholars to gather the skills and resources to use predictive analytics and generative AI effectively for marketing strategies.This book: - Examines the different predictive analytics models and algorithms, such as regression analysis, decision trees, and neural networks, and demonstrates how they may be utilized to get insightful conclusions from marketing data.- Includes generative AI techniques, such as generative adversarial networks (GANs) and variational autoencoders (VAEs), showcasing how these techniques can generate synthetic data for marketing insights and decision-making.- Highlights the importance of data-driven marketing choices and illustrates how generative AI and predictive analytics may be quite useful in this context.- Integrates the principles of data science with marketing concepts, offering a cohesive understanding of how predictive analytics and generative AI can power data-driven marketing decisions.- Presents the recent advances in predictive analytics and generative AI and discusses how they can affect the area of data-driven marketing. 292 pp. Englisch.…