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Paperback. Etat : Good. FOR SALE IN U.S. AND CANADA ONLY. FOR SALES IN ALL OTHER COUNTRIES, PLEASE CONTACT EDINBURGH UNIVERSITY PRESS.Sociolinguistics is one of the central branches of modern linguistics and deals with the place of language in human societies. This second edition of Introducing Sociolinguistics expertly synthesises the main approaches to the subject. The book covers areas such as multilingualism, code-choice, language variation, dialectology, interactional studies, gender, language contact, language and inequality, and language and power. At the same time it provides an integrated perspective on these themes by examining sociological theories of human interaction. In this regard power and inequality are particularly significant. The book also contains two chapters on the applications of sociolinguistics (in education and in language policy and planning) and a concluding chapter on the sociolinguistics of sign language. New topics covered include speaking style and stylisation, while current debates in areas like creolisation, globalisation and language death, language planning, and gender are reflected.Written collaboratively by teachers and scholars with first hand experience of sociolinguistic developments on four continents, this book provides the broadest introduction currently available to the central topics in sociolinguistics. Key Features ? Provides a solid foundation in all aspects of sociolinguistics and explores important themes such as power and inequality, sign language, gender and the internet ? Well illustrated with maps, diagrams, inset boxes, drawings and cartoons ? Accessibly written with the beginner in mind ? Uses numerous examples from multilingual settings ? Explains basic concepts, supported by a glossary ? Further Reading lists, a full bibliography, and a section on 'next steps' provide valuable guidance. Rajend Mesthrie is Professor of Linguistics in the English Department at the University of Cape Town.Joan Swann is a Senior Lecturer in the Centre for Language and Communication in the School of Education at the Open University, UK.Ana Deumert is Associate Professor in the Linguistics Section, Department of English, University of Cape Town.William Leap is Professor of Anthropology at the American University, Washington DC.…

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Paperback. Etat : Good. A Practical Guide to Localization was written for technical translators, localization engineers, testing engineers, desktop publishers, project managers, and anyone else who may be involved in the release of multilingual products.In this second edition, translators can learn more about localizing software, online help and documentation files, and the latest translation technology tools. Localization engineers can learn all about developing, engineering, and testing multilingual software and online help projects. For project managers, there is all the information needed for planning translation and localization projects, finding resources, and ensuring product quality. New to this second, fully updated and revised edition are chapters on internationalization, multilingual desktop publishing, and software quality assurance. The book has been designed both as a reference work and a teaching tool.Bert Esselink has been active in localization for over a decade. After graduating in technical translation and taking university classes in programming and computational linguistics he worked for several years as software localizer, localization engineer, and technical project manager at International Software Products. In 1996 he joined ALPNET in Amsterdam as localization manager before taking on the role of globalization manager, developing internal production quality standards. In January 2000 Bert joined Lionbridge to head up their European globalization consulting services.…

Paperback. Etat : Very Good. A Practical Guide to Localization was written for technical translators, localization engineers, testing engineers, desktop publishers, project managers, and anyone else who may be involved in the release of multilingual products.In this second edition, translators can learn more about localizing software, online help and documentation files, and the latest translation technology tools. Localization engineers can learn all about developing, engineering, and testing multilingual software and online help projects. For project managers, there is all the information needed for planning translation and localization projects, finding resources, and ensuring product quality. New to this second, fully updated and revised edition are chapters on internationalization, multilingual desktop publishing, and software quality assurance. The book has been designed both as a reference work and a teaching tool.Bert Esselink has been active in localization for over a decade. After graduating in technical translation and taking university classes in programming and computational linguistics he worked for several years as software localizer, localization engineer, and technical project manager at International Software Products. In 1996 he joined ALPNET in Amsterdam as localization manager before taking on the role of globalization manager, developing internal production quality standards. In January 2000 Bert joined Lionbridge to head up their European globalization consulting services.…

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