Cengage learning sep 2013 (3 résultats)

Taschenbuch. Etat : Neu. Neuware.

Taschenbuch. Etat : Neu. Neuware - Marketing: A Global Perspective is the much-anticipated EMEA edition of Grondslagen van de Marketing, the market leader in the Netherlands for over 25 years. In this bestseller, Dr Bronis Verhage strikes the right balance between marketing theory and practice.The text features perspectives from Europe, the Middle East, Africa and the wider world, embedded in a global context, offering a cutting-edge review of new priorities in marketing, as illustrated by a diverse selection of analyses of world-class companies¿ customer-focused strategies.This attractively-illustrated, full-colour edition includes a range of case vignettes assessing small and medium-sized enterprises and large global corporations such as L¿Or¿, Philips and Google, encompassing the entire field of marketing, including services marketing, B2B and green marketing.…

Taschenbuch. Etat : Neu. Neuware - Designed to encourage critical thinking about history, the Major Problems in American History series introduces students to both primary sources and analytical essays on important topics in U.S. history. This reader serves as the primary anthology for the Post-1945 U.S. History course, Comprehensive topical coverage includes the Cold War; the cultural and political movements of the 50s, 60s, 70s, and 80s; Vietnam; the return of conservatism; globalization; life in the new information age; the post-Cold War era; and race and ethnicity. The Fourth Edition extends its consideration of the period since the 1960s by adding two entirely new chapters and substantially reconfiguring others. In this way, this edition devotes far more attention to the 1970s, a period that has received especially notable scholarly scrutiny in the last few years, and to the period since the end of the Cold War. Key pedagogical elements of the Major Problems format have been retained: chapter introductions, headnotes, and suggested readings.…