China knowledge pr (6 résultats)

Etat : Good. 2nd Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Etat : very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail.…

Paperback. Etat : Good.

Etat : very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail.…

Etat : Very Good. Picture Shown is For Illustration Purposes Only, Please See Below For Further DetailsCONDITION ? VERY GOOD - PAPERBACKlight wear and scuff marks to cover, pages in nice condition, shipped from the UK.

Paperback. Etat : Good. Etat de la jaquette : Not Applicable. A comprehensive guide to branding products within the unique Chinese market, offering invaluable insights for marketers and business professionals. This paperback volume, in good condition, employs a two-pronged approach of meticulous market analysis and strategic budget planning, detailing the most effective and efficient methodologies for promoting merchandise to Chinese consumers and cultivating strong company recognition. The book provides thorough explanations of what branding truly signifies in China, differentiating its approach from other Asian countries, alongside up-to-date information on evolving consumer buying behavior. An essential resource for media buyers and planners, it includes detailed rate cards for various media outlets to aid in proper budget allocation. Furthermore, it boasts over 3,000 indispensable contact entries for key television and radio stations, newspapers, websites, and advertising and public relations agencies situated in China's most populous cities. An excellent resource for anyone looking to navigate the complexities of the Chinese market.…