Elsevier science jan 2003 (2 résultats)

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Can computers change what you think and do Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army 'Yes, they can,' says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase 'Captology'(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers-anyone who wants to leverage or simply understand the persuasive power of interactive technology-will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial-and it should be. Who will wield this power of digital influence And to what end Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide. 312 pp. Englisch.…

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Dr Smith here presents essential mathematical and computational ideas of network optimisation for senior undergraduate and postgraduate students in mathematics, computer science and operational research. He shows how algorithms can be used for finding optimal paths and flows, identifying trees in networks, and optimal matching. Later chapters discuss postman and salesperson tours, and demonstrate how many network problems are related to the ''minimal-cost feasible-flow'' problem. Techniques are presented both informally and with mathematical rigour and aspects of computation, especially of complexity, have been included. Numerous examples and diagrams illustrate the techniques and applications. The book also includes problem exercises with tutorial hints. 204 pp. Englisch.…