Mindshare press (27 résultats)

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Paperback or Softback. Etat : New. Marketing Technology Transformation(R): Why Your Martech Stack Underperforms and How to Fix It. Book.

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Etat : very_good. This is a well-cared-for used book with light signs of previous use. There may be minor cover wear, a faint crease, or slight spine wear, but overall it's in great shape and fully readable. Please note: -May contain library or rental stickers. -Supplemental materials e.g., CDs, access codes, inserts are not guaranteed. -Box sets may not include original exterior box. Your satisfaction is our top priority! If you have any questions or concerns about your order, please don't hesitate to reach out. Thank you for shopping with us and supporting small businessâ"happy reading. …

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Vendeur : Majestic Books, Hounslow, Royaume-UniMajestic Books
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Etat : New. pp. 691.

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Vendeur : Books Puddle, Woodside, NY, Etats-UnisBooks Puddle
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Etat : New. pp. 691.

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Etat : New. pp. 691.

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Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-UnisGrand Eagle Retail
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Paperback. Etat : new. Paperback. Most companies treat martech stack underperformance as a technology problem. It isn't.After years of platform consolidation, AI-native tooling, and record marketing technology spend, marketing teams still struggle to get measurable performance from their marketing technology tools. The reflex is to buy more. Another platform, another point solution, another integration. The results rarely follow. The martech stack grows. The value doesn't.The Marketing Technology Transformation(R) framework makes a different argument: performance comes from capability, not the platform. The operating model, the skills, the ownership, and how an organization is built to run its martech stack decide whether it delivers value or quietly drains budget. Two organizations can run identical platforms and get opposite results because one built the capability to use what it bought, while the other only bought it.Drawing on more than thirty years of experience spanning marketing strategy, customer experience design, and martech architecture, this book replaces tool-first thinking with a team-first framework. It gives marketing leaders a structured way to diagnose where their martech stack is really failing, sequence the work of fixing it, and build the internal capability no platform can supply. Rather than another list of tools to evaluate, it offers a sequence that produces a stack that performs: understand the current state, optimize what you already own, and build new capability only when the evidence supports it.This book is written for CMOs, marketing operations leaders, and the practitioners who live inside the martech stack every day. The Marketing Technology Transformation framework reframes the conversation away from platform features and vendor promises toward the human operating model that determines whether any of it works.Stop buying performance you can't install. Start building the team that produces it. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

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Vendeur : BooksRun, Philadelphia, PA, Etats-UnisBooksRun
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EUR 175,96
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Perfect Paperback. Etat : Fair. First Edition. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

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Vendeur : HPB-Red, Dallas, TX, Etats-UnisHPB-Red
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EUR 176,31
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perfect. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

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Vendeur : Goodwill of Silicon Valley, SAN JOSE, CA, Etats-UnisGoodwill of Silicon Valley
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EUR 466,07
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Etat : good. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear.

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Vendeur : AussieBookSeller, Truganina, VIC, AustralieAussieBookSeller
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EUR 27,95
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Paperback. Etat : new. Paperback. Most companies treat martech stack underperformance as a technology problem. It isn't.After years of platform consolidation, AI-native tooling, and record marketing technology spend, marketing teams still struggle to get measurable performance from their marketing technology tools. The reflex is to buy more. Another platform, another point solution, another integration. The results rarely follow. The martech stack grows. The value doesn't.The Marketing Technology Transformation(R) framework makes a different argument: performance comes from capability, not the platform. The operating model, the skills, the ownership, and how an organization is built to run its martech stack decide whether it delivers value or quietly drains budget. Two organizations can run identical platforms and get opposite results because one built the capability to use what it bought, while the other only bought it.Drawing on more than thirty years of experience spanning marketing strategy, customer experience design, and martech architecture, this book replaces tool-first thinking with a team-first framework. It gives marketing leaders a structured way to diagnose where their martech stack is really failing, sequence the work of fixing it, and build the internal capability no platform can supply. Rather than another list of tools to evaluate, it offers a sequence that produces a stack that performs: understand the current state, optimize what you already own, and build new capability only when the evidence supports it.This book is written for CMOs, marketing operations leaders, and the practitioners who live inside the martech stack every day. The Marketing Technology Transformation framework reframes the conversation away from platform features and vendor promises toward the human operating model that determines whether any of it works.Stop buying performance you can't install. Start building the team that produces it. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

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Vendeur : CitiRetail, Stevenage, Royaume-UniCitiRetail
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EUR 28,35
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Paperback. Etat : new. Paperback. Most companies treat martech stack underperformance as a technology problem. It isn't.After years of platform consolidation, AI-native tooling, and record marketing technology spend, marketing teams still struggle to get measurable performance from their marketing technology tools. The reflex is to buy more. Another platform, another point solution, another integration. The results rarely follow. The martech stack grows. The value doesn't.The Marketing Technology Transformation(R) framework makes a different argument: performance comes from capability, not the platform. The operating model, the skills, the ownership, and how an organization is built to run its martech stack decide whether it delivers value or quietly drains budget. Two organizations can run identical platforms and get opposite results because one built the capability to use what it bought, while the other only bought it.Drawing on more than thirty years of experience spanning marketing strategy, customer experience design, and martech architecture, this book replaces tool-first thinking with a team-first framework. It gives marketing leaders a structured way to diagnose where their martech stack is really failing, sequence the work of fixing it, and build the internal capability no platform can supply. Rather than another list of tools to evaluate, it offers a sequence that produces a stack that performs: understand the current state, optimize what you already own, and build new capability only when the evidence supports it.This book is written for CMOs, marketing operations leaders, and the practitioners who live inside the martech stack every day. The Marketing Technology Transformation framework reframes the conversation away from platform features and vendor promises toward the human operating model that determines whether any of it works.Stop buying performance you can't install. Start building the team that produces it. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

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Vendeur : AHA-BUCH GmbH, Einbeck, AllemagneAHA-BUCH GmbH
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EUR 39,63
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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Most companies treat martech stack underperformance as a technology problem. It isn't.After years of platform consolidation, AI-native tooling, and record marketing technology spend, marketing teams still struggle to get measurable performance from their marketing technology tools. The reflex is to buy more. Another platform, another point solution, another integration. The results rarely follow. The martech stack grows. The value doesn't.The Marketing Technology Transformation® framework makes a different argument: performance comes from capability, not the platform. The operating model, the skills, the ownership, and how an organization is built to run its martech stack decide whether it delivers value or quietly drains budget. Two organizations can run identical platforms and get opposite results because one built the capability to use what it bought, while the other only bought it.Drawing on more than thirty years of experience spanning marketing strategy, customer experience design, and martech architecture, this book replaces tool-first thinking with a team-first framework. It gives marketing leaders a structured way to diagnose where their martech stack is really failing, sequence the work of fixing it, and build the internal capability no platform can supply. Rather than another list of tools to evaluate, it offers a sequence that produces a stack that performs: understand the current state, optimize what you already own, and build new capability only when the evidence supports it.This book is written for CMOs, marketing operations leaders, and the practitioners who live inside the martech stack every day. The Marketing Technology Transformation framework reframes the conversation away from platform features and vendor promises toward the human operating model that determines whether any of it works.Stop buying performance you can't install. Start building the team that produces it.…

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Vendeur : preigu, Osnabrück, Allemagnepreigu
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EUR 36,15
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Taschenbuch. Etat : Neu. Marketing Technology Transformation® | Why Your Martech Stack Underperforms and How to Fix It | Gene de Libero | Taschenbuch | Englisch | 2026 | Digital Mindshare Press | EAN 9780971032316 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. …