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Originalbroschur. Etat : Gut. Second edition. XX, 386 S., Ill. Ein tadelloses Exemplar. - The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practicefrom public diplomacy to corporate social responsibility to crisis communications to social justice issues and special events. These chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. Written by established scholars and professionals who had access to some of the world's most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world. - Contents: What Case Studies Can Teach us in International Public Relations (Gregor Halff) -- Preface by Larissa Grunig (Part One: Case Studies in Global Campaigns Chapter One: Volkswagen Emission Scandal: An Example of Bad Public Relations on a Global Scale and the "Defeat Device"that Defeated a Reputation (Shannon A. Bowen, Don W. Stacks, and Donald K. Wright) -- ChapterTwo: Chile Becomes a World Player of the Wine Industry: The Legend of "Casillero del Diablo" (Juan-Carlos Molleda and Francisco Solanich) -- Part Two: Case Studies in Corporate Social Responsibility Chapter Three: Cargill's Indonesian Palm Oil Sustainability Program (Zifei Fay Chen, Don W. Stacks, Yi Grace Ji, and Bo Ra Yook) -- Chapter Four: Sharing "Made in Italy": Intesa Sanpaolo Bank's Cultural Communication around World Expo 2015 (Valentina Martino and Alessandro Lovari) -- Part Three: Cases in Public Diplomacy Chapter Five: Japan Is Back:The International Public Relations of the Second Abe Administration (Koichi Yamamura, Masamichi Shimizu, and Nancy Snow) -- Chapter Six: "Ukraine: Open for U": A Promotional Campaign and Nation Re-branding After the Euromaidan (Dariya Orlova and Katerina Tsetsura) -- Part Four: Cases in Measurement and Reputation Research of Public Relations Chapter Seven: A Real-time Integrated and Actionable Measurement System (Katie Delahaye Paine) -- Chapter Eight: The Impact of Corporate Reputation on Behavior: AkzoNobel and Zurich Insurance (Sandra Macleod, John A. McLaren, and Kevin Money) -- Chapter Nine: "Stoner Sloth": Lessons from Evaluation of Social Media andVirality (Jim Macnamara and Gail Kenning) -- Part Five: Cases in Crisis Communications ChapterTen: #indeepsorrow: Lufthansa's Agile Crisis Communication Management During and After the Crash of Germanwings Flight 4U9525? (Swaran Sandhu and Simone Huck-Sandhu) -- Chapter Eleven: The African Union Commission's Multinational Ebola Campaign's Localization Strategies (Toluwani C. Oloke and Juan-Carlos Molleda) -- Part Six: Cases Addressing National Opportunities Chapter Twelve: It's All in the Name: The Story of the Campaign for Marriage Equality in Ireland (John Gallagher) -- Chapter Thirteen: Communicating Food Safety in the Highly Multicultural Country of Kuwait (Mariam F. Alkazemi, Fahed Al-Sumait, and Cristina Navarro) -- Chapter Fourteen: Mead Johnson: Infant Formula to Make a Difference in China (Chun-ju Flora Hung-Baesecke, Xiaohong Chen, and Xiaodong Yin) -- Chapter Fifteen:The GST Campaign: Convincing Malaysians to Accept a New Taxation System (Kiranjit Kaur) -- Chapter Sixteen: Restoring Confidence in a Global Company -- and Healthcare Brand in Brazil: The Bayer Jovens Youth Education Campaign (Paulo Nassar and Terence (Terry) Flynn) -- Chapter Seventeen: Reaching for the Stars:The Launch of the UAE Space Agency (Inka Stever and Gaelle Picherit Duthler) -- Chapter Eighteen: ATaste of Harmony: Awareness and Celebration of Cultural Diversity in Australian Workplaces (Ingrid Larkin and Robina Xavier). ISBN 9781433134548 Sprache: Englisch Gewicht in Gramm: 551.

Originalbroschur. Etat : Sehr gut. VIII, 238 S. Einbandvorderseite angeschmutzt, sonst ein gutes Exemplar. - Philosophy and Education: Engaging Pathways to Meaningful Learning represents a philosophical approach to learning. It encourages students to think critically and form well-reflected opinions around relevant concepts in the English language, literature and society, such as inequality and duty. Philosophy and Education embodies a more engaging style (than is traditionally common) with the text - instead of reading long texts and answering questions about that text, it motivates learners to relate their own experiences and interpretations to the view communicated in the text, by actively and continuously engaging them to test one opinion against another. Philosophy and Education is primarily designed to help students improve their reasoning skills both orally and in writing, and prepare them for tests and exams at the end of the upper secondary and university-preparatory courses. Some of the chapters in Philosophy and Education have been used in the classroom, resulting in highly engaged students who feel they are offered the opportunity to relate to the classroom experience in a meaningful way. None of the activities ask students to make lists of words or spend enormous amounts of time on close reading and interpreting texts - instead, they are required to reflect and share their own thoughts on the relevance of the texts, movies, etc. to their own lives. They learn new words and ideas by discussing the myriad of philosophical questions presented, which makes learning a conversation about life. ISBN 9781433153495 Sprache: Englisch Gewicht in Gramm: 339.

Originalbroschur. Etat : Sehr gut. XV, 304 S. Ein tadelloses Exemplar. - A Road Less Traveled: Critical Literacy and Language Learning in the Classroom, 19641996 takes us through what Robert W. Blake calls the "jaunty journey" of the English/English Language Arts classroom from its linguistic and literature foundations, to emphases on close reading techniques and structures to composing and responding to literature. A Road Less Traveled heads bumpily into the path of learning how to work with "non-native speakers" and other "basic" students toward a (re)-burst of a renewed interest in poetry and drama, reader response, a process approach to writing, and the diverse student, showing through the often winding and blurry road along the journey of our literacy travels over 30 years, that what we understood best about reading and writing has stood the test of time. ISBN 9781433132629 Sprache: Englisch Gewicht in Gramm: 442.

Festeinband. Etat : Sehr gut. 77 Seiten : Illustrationen ; 23 cm, 214 g. Sehr gutes Exemplar - It is being said that we should all be proud of the way we are confronting the Covid-19 pandemic. Rather than privileging profits and trade, Western societies have made the noble decision to save lives at all costs. Indeed, the logic that has prevailed is that accepting any trade-off between saving lives and saving the economy is an unacceptable and monstrous idea, which is why liberal democracies worldwide have chosen to shutter businesses and force people to self-quarantine in their homes as much and for as long as possible. A vast majority of citizens and political leaders deemed that acting otherwise would have been nothing else but pure moral bankruptcy. Is it, however, possible that Western societies have gone the wrong way by embracing this inherently basic and impoverished version of life? The reason why a significant majority of us are unable to see this truth is because of our refusal to accept death and the tragic essence of human life which is the result of the various cultural parameters we have grown accustomed to over the past decades that followed WWII. The Covid-19 pandemic has simply been the triggering factor that has allowed these factors to reinforce the full strength they wield on our understanding of life. Defined primarily by a fear of death, the desire to prolong life as much as possible and minimize the hurdles individuals have to face during their existence has created a beast that is, in appearance, reassuring to the fearful creatures we have become. This beast has asepticized societies that refute the tragic nature of life and are willing to hinder individuals' freedom and what makes our existence inherently humane. However, without realizing it, this Leviathan that now takes the form of a "nanny state" has altered our nature from individuals able and encouraged to enjoy life to people whose only destiny is to simply survive for as long as possible, without any other purpose than to avoid anything that might jeopardize this objective. -- Contents: Introduction -- The Signs of How a Hobbesian Understanding of Life Now Dominates Western Societies -- The Reasons Why Western Societies Can No Longer Accept Death -- The Inevitable Consequences of a Hobbesian Conception of Life -- Conclusion. ISBN 9781433195358 Sprache: Englisch Gewicht in Gramm: 212.

Etat : Sehr gut. XI, 276 Seiten ; Illustr.; 23 cm, fadengeh., illustr. Orig.-Pappband. Sehr gutes Exemplar. - Spanisch. - En este libro se aborda la poesía de la guerra civil española desde una perspectiva comparatista. En cada capítulo se compara poesía española con poesía escrita en otro idioma o por poetas latinoamericanos. Es la primera vez que se reúne en la misma publicación el estudio de poemas escritos en español, alemán, inglés, portugués, yidis, francés, catalán, vasco y gallego compuestos durante la guerra civil española. Su lectura dará al lector una visión panorámica y enriquecedora de la poesía bélica escrita entre 1936 y 1939. Desde una perspectiva de análisis textual, se busca establecer qué temas, subtemas, motivos e imágenes tienen en común estos poemas y cómo influye el hecho de que se escriban en idiomas distintos teniendo en cuenta que participan del mismo fenómeno histórico. Los autores de esta publicación investigan si el hecho de ser español o no y tener una cultura distinta influye sustancialmente en la forma y contenido de los poemas. Es lectura indispensable para aquellos que estudian la literatura de la guerra civil española. . (Verlagstext) // INHALT : . Miradas desde dentro y fuera El debate estético-ideológico en la poesía ---- de autores de la "izquierda"española e internacional ---- JohannaVollmeyer ---- ¿La guerra del uno, la guerra def otro, la guerra de todos? La guerra civil ---- española en la poesía de Arendt, Alberti, Brecht y Hernández ---- Florian Lützelberger ---- Una cuestión de espacio: promesas de liberación y utopía en la poesía ---- yidis e hispana de la guerra civil española ---- Cynthla Gabbay ---- El Poema de la Bestia y el Ángel y Flowering Rifle: dos dimensiones de ---- la creación poética franquista ---- Juan De Urda ---- "Even the olives are bleeding": la poesía de la guerra civil y los voluntarios ---- anglófonos ---- Natacha Crocoll ---- De himno y elegía: La guerra, de Gabriela Mistral y Mientras los hombres ---- mueren, de Carmen Conde ---- Vllma Navarro-Daniels ---- La Imagen de España como madre ---- Pilar Molina Taracena ---- "Pájaros negros": la visión de los bombardeos sobre Madrid en la poesía ---- española y extranjera de la guerra civil (I) Corpus y nacionalidades ---- Clara Marías y Sergio Santiago Romero ---- (u.a.m.) ISBN 9781433153587 Sprache: Spanisch Gewicht in Gramm: 477.

Festeinband. Etat : Sehr gut. x, 222 Seiten ; 23 cm, 409 g. Sehr gutes Exemplar - What did gay men do in women's liberation-and vice-versa? This book offers the first systematic investigation of the question. Conventional wisdom has offered varied and contradictory stories: Gay men were misogynistic enemies of feminism; feminist women were homophobic or androphobic; feminist women and gay men collaborated only during the 1960s-1970s liberation moment; lesbians rushed in to work with gay men during the AIDS crisis. Examined for the first time in this book, their stories are much more complex, yesterday and today. Feminist women and gay men have had dynamic relations in popular thinking and historic practice, including commonality, opposition, and intellectual contributions. Written by a feminist-identified gay man, this book forges an examination of these two groups' alliances and obstacles over the past 50 years, as well as their communications of, between, and about each other. What have been the received views of how these groups have or have not worked together politically? What historical evidence supports, contradicts, or complicates these views? New findings help illuminate understandings of the past and present of US women's and LGBTQ movements, as well as broader relations between social movements in general. With a special focus on neglected areas of research, such as the US South, it also argues for how these social movements shaped ideas about what it means to be gay and/or feminist. This book is suitable in whole or excerpt for classes in LGBTQ studies, women's studies, feminist theory, social movements, American studies, and US history. -- Contents: Acknowledgments -- Introduction -- The Received View: Public Memory, Historiographic Discourses, and LGBTQ Media -- Networked Social Change: Feminism and LGBTQ Movements in South Carolina, USA -- Representing Each Other: Gays in The Second Wave/Les\Aans in AIDS Cinema -- Talking Amongst Ourselves: Gay Men and Feminist Women (Before Trump) -- Queering Networks, Entangled Platforms: Feminist Women and Gay Men in Online Media -- Conclusion: Creative Destruction207. ISBN 9781433162800 Sprache: Englisch Gewicht in Gramm: 406.