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Paperback. Etat : Very Good. Winner of the Best Marketing Books Award from Strategy + Business Magazine. There s a Big Idea waiting inside your brand that can make you #1. Find it and shape it yourself or competitors and customers will do it for you. And we promise, you won t like the tagline. A few years back, a best seller called Why Johnny Can t Read shocked the education establishment and revived the lost art of phonics. Now, Why Johnny Can t Brand blows the lid off the marketing establishment by reviving the lost art of the Big Idea. According to Bill Schley and Carl Nichols, Jr., modern branding is a daily choice between real, muscle-building ideas and an immense smorgasbord of empty-caloried junk. The stakes are huge, especially in a world with 155 kinds of shampoo. So why do so many good companies choose wrong? In fact, why do most fail to differentiate at all handing what some call an unfair advantage to the few who do? The surprising answers, and the exclusive, eight-week prescription to fix it, are here in Why Johnny Can t Brand. The secret is uncovering your Dominant Selling Idea (DSI) the one unifying idea at the center of every brand before you charge ahead with advertising or anything else. The DSI is the thing you do that s superlative, important, believable, memorable and tangible the difference that makes people want to buy you. It puts you in a category of one. In the often funny, page-turning style of two award-winning, former Madison Avenue communicators, Schley and Nichols explain: 1.Why real branding is the opposite of what you think 2. How positioning turns your brand asset from fool s gold to real gold 3. Why Harvard and Stanford MBAs are the last to get it (but they can learn this too) 4. How to find your Big Idea in about eight weeks then keep it. and so much more. In a world with 300 million messages whizzing by every second, it gives us the ultimate advantage an inspiring, power-packed return to the secret of the idea centered brand.…

Paperback. Etat : Good. Winner of the Best Marketing Books Award from Strategy + Business Magazine. There s a Big Idea waiting inside your brand that can make you #1. Find it and shape it yourself or competitors and customers will do it for you. And we promise, you won t like the tagline. A few years back, a best seller called Why Johnny Can t Read shocked the education establishment and revived the lost art of phonics. Now, Why Johnny Can t Brand blows the lid off the marketing establishment by reviving the lost art of the Big Idea. According to Bill Schley and Carl Nichols, Jr., modern branding is a daily choice between real, muscle-building ideas and an immense smorgasbord of empty-caloried junk. The stakes are huge, especially in a world with 155 kinds of shampoo. So why do so many good companies choose wrong? In fact, why do most fail to differentiate at all handing what some call an unfair advantage to the few who do? The surprising answers, and the exclusive, eight-week prescription to fix it, are here in Why Johnny Can t Brand. The secret is uncovering your Dominant Selling Idea (DSI) the one unifying idea at the center of every brand before you charge ahead with advertising or anything else. The DSI is the thing you do that s superlative, important, believable, memorable and tangible the difference that makes people want to buy you. It puts you in a category of one. In the often funny, page-turning style of two award-winning, former Madison Avenue communicators, Schley and Nichols explain: 1.Why real branding is the opposite of what you think 2. How positioning turns your brand asset from fool s gold to real gold 3. Why Harvard and Stanford MBAs are the last to get it (but they can learn this too) 4. How to find your Big Idea in about eight weeks then keep it. and so much more. In a world with 300 million messages whizzing by every second, it gives us the ultimate advantage an inspiring, power-packed return to the secret of the idea centered brand.…

Paperback. Etat : Good. Winner of the Best Marketing Books Award from Strategy + Business Magazine. There s a Big Idea waiting inside your brand that can make you #1. Find it and shape it yourself or competitors and customers will do it for you. And we promise, you won t like the tagline. A few years back, a best seller called Why Johnny Can t Read shocked the education establishment and revived the lost art of phonics. Now, Why Johnny Can t Brand blows the lid off the marketing establishment by reviving the lost art of the Big Idea. According to Bill Schley and Carl Nichols, Jr., modern branding is a daily choice between real, muscle-building ideas and an immense smorgasbord of empty-caloried junk. The stakes are huge, especially in a world with 155 kinds of shampoo. So why do so many good companies choose wrong? In fact, why do most fail to differentiate at all handing what some call an unfair advantage to the few who do? The surprising answers, and the exclusive, eight-week prescription to fix it, are here in Why Johnny Can t Brand. The secret is uncovering your Dominant Selling Idea (DSI) the one unifying idea at the center of every brand before you charge ahead with advertising or anything else. The DSI is the thing you do that s superlative, important, believable, memorable and tangible the difference that makes people want to buy you. It puts you in a category of one. In the often funny, page-turning style of two award-winning, former Madison Avenue communicators, Schley and Nichols explain: 1.Why real branding is the opposite of what you think 2. How positioning turns your brand asset from fool s gold to real gold 3. Why Harvard and Stanford MBAs are the last to get it (but they can learn this too) 4. How to find your Big Idea in about eight weeks then keep it. and so much more. In a world with 300 million messages whizzing by every second, it gives us the ultimate advantage an inspiring, power-packed return to the secret of the idea centered brand.…

Paperback. Etat : Very Good. Winner of the Best Marketing Books Award from Strategy + Business Magazine. There s a Big Idea waiting inside your brand that can make you #1. Find it and shape it yourself or competitors and customers will do it for you. And we promise, you won t like the tagline. A few years back, a best seller called Why Johnny Can t Read shocked the education establishment and revived the lost art of phonics. Now, Why Johnny Can t Brand blows the lid off the marketing establishment by reviving the lost art of the Big Idea. According to Bill Schley and Carl Nichols, Jr., modern branding is a daily choice between real, muscle-building ideas and an immense smorgasbord of empty-caloried junk. The stakes are huge, especially in a world with 155 kinds of shampoo. So why do so many good companies choose wrong? In fact, why do most fail to differentiate at all handing what some call an unfair advantage to the few who do? The surprising answers, and the exclusive, eight-week prescription to fix it, are here in Why Johnny Can t Brand. The secret is uncovering your Dominant Selling Idea (DSI) the one unifying idea at the center of every brand before you charge ahead with advertising or anything else. The DSI is the thing you do that s superlative, important, believable, memorable and tangible the difference that makes people want to buy you. It puts you in a category of one. In the often funny, page-turning style of two award-winning, former Madison Avenue communicators, Schley and Nichols explain: 1.Why real branding is the opposite of what you think 2. How positioning turns your brand asset from fool s gold to real gold 3. Why Harvard and Stanford MBAs are the last to get it (but they can learn this too) 4. How to find your Big Idea in about eight weeks then keep it. and so much more. In a world with 300 million messages whizzing by every second, it gives us the ultimate advantage an inspiring, power-packed return to the secret of the idea centered brand.…

paperback. Etat : Acceptable. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. …

Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Etat : very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Paperback. Etat : Good. The Resilience Formula is a plan for proactive parenting- parenting that actively considers how to teach resilience to children through everyday challenges. Many parenting books tell us what makes a good parent. It is not easy, however, to find information about how to be that type of parent, particularly when strong emotions come into play. In this book, we provide: 1- A FRAMEWORK for handling challenges, big and small; 2- LESONS about how to script language to make your child more independent; and 3- A PLAN to help you transform challenges into opportunities to teach resilience.…

Etat : As New. Like New condition. A near perfect copy that may have very minor cosmetic defects.

Etat : Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Etat : good.

Paperback. Etat : Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

paperback. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Paperback. Etat : Good. The Resilience Formula is a plan for proactive parenting- parenting that actively considers how to teach resilience to children through everyday challenges. Many parenting books tell us what makes a good parent. It is not easy, however, to find information about how to be that type of parent, particularly when strong emotions come into play. In this book, we provide: 1- A FRAMEWORK for handling challenges, big and small; 2- LESONS about how to script language to make your child more independent; and 3- A PLAN to help you transform challenges into opportunities to teach resilience.…

Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Etat : good.

Paperback. Etat : Very Good. COMPLETELY REVISED AND UPDATED EDITION By New York Times Best-Selling Author, Bill SchleyToday's #1 communication's secret is: It's not what people hear. It's what they repeat. That's why the right six words will always beat 6,000 when you know which to pick And it's all here in The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence.or less.Call it survival of the simplest--that's the bottom line for branders, political candidates, teachers, advertisers--anyone who must communicate today. Because with 500 billion messages going by per second, we can't win by delivering more data. Our brains crave less. They want help to make snap judgments on the least bit of info. They want us to package it for them--in very special, short sets of words called Micro-Scripts. That's why: - A new product seizes 50% of the market in 2 years using 7 perfect words.- A lawyer won the murder trial of the century with 8 simple words.- Ernest Hemingway thought his greatest story ever was 6 words long.- A presidential election turned on a 4 word phrase.Imagine what magic words like these can do for your brand, your career, your website or your business plan. They've been used by great communicators for 1,000 years. Now they're yours in this smart and entertaining book by best-selling author Bill Schley.This should be required reading for every candidate and campaign consultant. --JIM KITCHENS, Ph. D., President of The Kitchens GroupWOW, one of the most important books you will read in your lifetime --JASON JENNINGS, bestselling author, Less is More, Think BIG-Act SmallThe Micro-Script Rules is dead on--it's how to verbalize your difference. --JACK TROUT, co-author of the legendary Positioning: The Battle for Your MindToo many CEOs forget it's their responsibility to differentiate the company. This smart little book shows you how --GRAHAM WESTON, Former Chairman of Rackspace NYSE: RAX.…

paperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

paperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Paperback. Etat : Very Good. COMPLETELY REVISED AND UPDATED EDITION By New York Times Best-Selling Author, Bill SchleyToday's #1 communication's secret is: It's not what people hear. It's what they repeat. That's why the right six words will always beat 6,000 when you know which to pick And it's all here in The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence.or less.Call it survival of the simplest--that's the bottom line for branders, political candidates, teachers, advertisers--anyone who must communicate today. Because with 500 billion messages going by per second, we can't win by delivering more data. Our brains crave less. They want help to make snap judgments on the least bit of info. They want us to package it for them--in very special, short sets of words called Micro-Scripts. That's why: - A new product seizes 50% of the market in 2 years using 7 perfect words.- A lawyer won the murder trial of the century with 8 simple words.- Ernest Hemingway thought his greatest story ever was 6 words long.- A presidential election turned on a 4 word phrase.Imagine what magic words like these can do for your brand, your career, your website or your business plan. They've been used by great communicators for 1,000 years. Now they're yours in this smart and entertaining book by best-selling author Bill Schley.This should be required reading for every candidate and campaign consultant. --JIM KITCHENS, Ph. D., President of The Kitchens GroupWOW, one of the most important books you will read in your lifetime --JASON JENNINGS, bestselling author, Less is More, Think BIG-Act SmallThe Micro-Script Rules is dead on--it's how to verbalize your difference. --JACK TROUT, co-author of the legendary Positioning: The Battle for Your MindToo many CEOs forget it's their responsibility to differentiate the company. This smart little book shows you how --GRAHAM WESTON, Former Chairman of Rackspace NYSE: RAX.…

paperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Etat : acceptable. Book is considered to be in acceptable condition. The actual cover image may not match the stock photo. Book may have one or more of the following defects: noticeable wear on the cover dust jacket or spine; curved, dog eared or creased page s ; writing or highlighting inside or on the edges; sticker s or other adhesive on cover; CD DVD may not be included; and book may be a former library copy.…

Paperback. Etat : Fair. Book in Fair condition.