Omniscriptum our knowledge publishing aug 2025 (25 résultats)

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -One of the most important goals of PR is to build and maintain trust. A corporate crisis can jeopardize this goal, which is why strategically deployed crisis communication is considered essential. The media has a major influence on how the crisis and the affected company are perceived by the public. This relationship between crisis strategies and subsequent media coverage is the subject of this paper. The crisis at Lufthansa in March 2015 serves as an example: the crash deliberately caused by the co-pilot, in which 150 people lost their lives. Based on Coombs and Holladay's 'Situational Crisis Communication Theory,' a quantitative content analysis is used to examine whether criteria for successful crisis communication can be identified in German reporting on the accident and, above all, how these strategies were evaluated by journalists. 56 pp. Englisch.…

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Growing concern about climate change and the understanding that anthropogenic actions are significant in exacerbating global warming and atmospheric pollutant emissions intensifies the incentive, on the part of governments and private institutions, to implement sustainable solutions in cities and production chains, thereby reducing the impact on the environment and human living conditions. This book seeks to evaluate the potential of Eco-driving applied to freight transport, contextualizing its potential within green logistics, and also presents the benefits of Eco-driving applied to urban waste collection vehicles, which achieved up to a 7.6% improvement in fuel economy in the pilot test carried out in the case study presented. 60 pp. Englisch.…

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Vitamin D is a fat-soluble substance that comes in two forms: ergocalciferol (vitamin D2) or cholecalciferol (vitamin D3), generally found in some plants or synthesized in the skin through sunlight, respectively. Deficiency of this vitamin can contribute to the onset and worsening of various diseases. Hypovitaminosis D is prevalent in older individuals, but it can be present in any age group and is related to cardiovascular disease, autoimmune diseases, cancer, and metabolic diseases. Skin production of vitamin D is modulated by season, latitude, time of day, skin pigmentation, age, and use of sunscreen. Its active form, 1,25(OH)2D, performs various functions in the body, such as bone health, homeostasis, cellular metabolism, and regulation of the immune, cardiovascular, and skeletal systems. Currently, its deficiency is seen as a public health problem worldwide. 56 pp. Englisch. …

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Heschel's philosophical and religious view of man is that he is the immanent manifestation of the Divine in every phenomenon of the universe and in every human action. But with the advent of modernity, another process was initiated by the fact that civilization, said to be modern, does not realize that the further it moves away from transcendental values, the more it encourages dehumanization. Abraham Joshua Heschel thus identifies the basic poisoning of modern civilization: the eclipse of the Sacred. With this concept, he refers to the death of the 'soul' of modern man. Thus, the outbreak of barbarism is not a surprise, but a dire consequence of the simulacrum of humanism that remained when human beings are no longer seen with the reference that is due to them. In this context, it is necessary to take into account the attempts to establish a dialogue with the new situation that modernity has brought to light: the dehumanization of man, seen above all in the historical context of the Holocaust. It is essential to consider the concept of self-discernment as a way of responding to human concerns in the face of the new values and new modern directives that plague the Jewish way of perceiving the world. 56 pp. Englisch. …

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Focolare Movement, a religious movement that emerged in Europe immediately after World War II, inspired the creation of an economic project that transcended its original objectives and became a social 'action': the Economy of Communion (EdC) project. Created in Brazil by Chiara Lubich in 1991, the EoC aims to create business hubs composed of enterprises that share a common goal: to put the profits generated by their economic activities into communion with society. A few years after its creation, the project has a considerable number of centers and participating companies in Brazil and around the world, and has been transforming all aspects of economic and social relations, attracting the interest of researchers in economics, administration, sociology, psychology, anthropology, and related fields. The project does not seek to propose itself as an alternative to the current mode of production. On the contrary, the efficiency of its companies and their ability to generate good results are what measure the project's effectiveness and enable its success. 60 pp. Englisch.…

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Working with young children is amazing. Allowing them to organize information, observe phenomena, record what they observe, present their ideas, and argue their points in early childhood education is fascinating. This work shows how it is possible to mediate the construction of knowledge based on the phenomenon of light. In addition to playing, the 'Playing with Light' Project allowed children to build knowledge and develop attitudes and procedures specific to the field of science. 116 pp. Englisch.…

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -A book to be enjoyed, written with the care you need to improve the quality of your projects. Be a better professional and seek to activate the best in your management. Learn to measure the efficiency of your work, so that the choice of a management practice is accurate and in line with your reality, enabling you to understand the constant improvement of your work with your projects in the way you planned and with the quality you desire. 52 pp. Englisch.…

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In this study, we conducted a comparative analysis of the prevalence of certain polymorphisms in genes related to HIV infection in three different ethnic groups in Brazil and in a cohort of individuals infected with HIV-1. As expected, the alleles analyzed did not occur at similar frequencies in the Brazilian ethnic groups studied. The observed allele frequencies were not statistically different when comparing HIV-1 infected and uninfected individuals. However, when we subclassified the infected individuals, we found different allele frequencies of the genes, suggesting that the analyzed mutations could be responsible for delaying the progression of AIDS. The effect of the polymorphism of some alleles on the progression to AIDS remains controversial. In the current study, we demonstrated that some polymorphisms were found in all ethnic groups studied. This study was pioneering in Brazil and, therefore, of great importance for obtaining a better understanding of the genetics of the Brazilian population as well as the influence of various polymorphisms in host genes on the progression to AIDS. 52 pp. Englisch.…

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Objective: The aim of this work was to study the predictive factors of HR to neoadjuvant treatment of locally advanced CR in Tunisian patients.Methods: Retrospective study of patients with CR operated after neoadjuvant radiochemotherapy (RCT). HR was assessed according to Dworak's TRG, whose five grades were subsequently grouped into two categories: Response Group (R) for TRG3 and 4 and No Response Group (PR) for TRG 0, 1 and 2.Results: The study included 88 patients with a mean age of 60 years. The site of CR was the middle rectum in 63% of cases. Node invasion was noted in 52 patients (59%). The R group comprised 29 patients (33%) and the PR group 59 patients (67%). In multivariate analysis, predictive factors for HR were age 60 years, male gender and pre-therapeutic parietal infiltration of cT3.Conclusion: In locally advanced RC, patients aged 60 years, male gender, with pre-therapeutic cT3 parietal infiltration, would be the best candidates for a strategy of neoadjuvant RCT followed by surgical excision. 64 pp. Englisch.…

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This research work is part of the development of innovative biomaterials for therapeutic purposes, in particular biofilms based on natural biopolymers. The main objective is to develop, characterize and evaluate biofilms based on Moringa oleifera extract as an active ingredient, recognized for its antimicrobial and antioxidant properties. These biofilms were synthesized from the biopolymers carboxymethylcellulose (CMC) and starch. To characterize these compounds, FTIR analyses were carried out to identify the molecular interactions between the different constituents. The study also focused on film swelling tests, mechanical stability, and antibacterial activity using targeted microbiological tests. This manuscript highlights an interdisciplinary approach combining materials chemistry, microbiology and sustainable therapeutic innovations. 64 pp. Englisch.…

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The general objective of this work was to study the use of general and local anesthetics in patients assisted by a public hospital. The specific objectives were: to detect the prevalence of the use of anaesthetics in hospitalized patients; to study all the ways in which this medication is used, comparing the data found with that in the scientific literature; to detect possible adverse reactions or known and unknown drug interactions among patients using this class of medication; to monitor the appearance of the main known adverse reactions of this class of medication; to record and notify the possible adverse reactions presented by patients using anaesthetics. 56 pp. Englisch.…

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Small and medium-sized businesses face a double challenge: a turbulent environment and a lack of resources. To cope with this reality, SMEs are called upon to develop appropriate organizational responses. In recent years, organizational resilience (OR) has emerged as an appropriate solution, on a par with performance and efficiency. Several determinants of OR in SMEs have been identified, including: the crucial role of the managing entrepreneur. Curiously, very little research has highlighted how the entrepreneur-manager contributes to SME ROO. This article puts forward a conceptual framework that explains the relationship between entrepreneurial behavior through ambidexterity and OR, while mobilizing the theory of Focus regulators. Research hypotheses have been developed to shed light on the mechanisms governing this relationship. 52 pp. Englisch. …

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In a world faced with the urgency of climate change and the depletion of resources, Ecodesign: Principles, approach and case studies is a useful and essential tool for starting to design sustainable products and services. This book explores the fundamentals of eco-design, a systemic approach that integrates environmental impacts right from the design phase, based on Life Cycle Assessment (LCA) and standards such as ISO 14062. Through concrete strategies - choosing sustainable materials, optimizing processes, promoting the circular economy - it illustrates how to reduce the ecological footprint while stimulating innovation and competitiveness. A case study of an eco-designed jean demonstrates its practical application, from raw materials to end-of-life. Aimed at engineering, design and management students, this book combines scientific rigor and concrete examples to train tomorrow's professionals in responsible design, a key lever for a sustainable future. 72 pp. Englisch.…

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The semi-deciduous or semi-deciduous forests are the most extended forest formation in Cuba in flat and hilly areas; occupied by the best soils and possessed valuable woods, reason why it was practically razed and there are very few places left with this type of forest.In Hornos de Cal, Sancti Spíritus, there is a very interesting wooded area on bare karst or lenar, which had not been studied from the point of view of its vegetation until now.The physiognomic studies of the natural vegetation are very important because they allow to characterize the evaluated vegetal formations.This research allowed us to determine that this forest is different from the other semi-deciduous forests, because its leaves are notophilous, they have more succulent, coriaceous and lignified leaves than the typical semi-deciduous forests.It also has a higher percentage of spinescence and more presence of morphoecological adaptations due to the high water stress exerted by the bare karst on the vegetation that covers it. 64 pp. Englisch.…

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The nomads' empirical definition of the Mauritanian coastline corresponds exactly to the geographical influence of the sea, in terms of the ground limits of shell, sea breeze and marine humidity, and even the distinction of coastal vegetation. However, the official definition of the Mauritanian coastline (ordinance 2007) stipulates that the coastline corresponds: 'The maritime, insular and continental parts of the national territory defined as, for example, the territorial sea, the national maritime parks, the communes listed in 2007, etc.'The absence of any real management of the public maritime domain is due to the very ambiguity of this official definition, which takes no account of either the specific geographical features of the coastline, or the culture of this area of the national territory, which is so important to the national economy. The marine environment is no exception, and remains poorly understood, compounded by a notorious confusion between marine and maritime environments.However, we can now embark on a policy for a State with a maritime vocation, which integrates both its maritime territory and its hinterland. 84 pp. Englisch.…

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Despite its Egyptian origins and the discovery of fragments of geometric treatises in that part of the world, it is Euclid who deserves credit for having constructed the first form of axiomatisation of mathematical principles. With him, geometry ceased to be a collection of practical recipes or, at best, empirical statements, and became a rational science. As the heir to the Hellenistic geometries of his time, Euclid used them to his advantage to produce the first synthesis of geometry. For more than two millennia, Euclidean geometry was considered the unsurpassable model in deductive theory. However, in this essay, after tracing the origins of the Euclidean system, the author points out that the success of Euclidean geometry was called into question when vigilant mathematicians questioned the status of the fifth postulate, known as the parallel postulate. The author's meticulous study, which combines philosophical rigour with mathematical knowledge, is therefore of considerable scientific interest and will certainly be very well received by the educated public. 52 pp. Englisch.…

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The integration of Pharmaceutical Care principles into pharmacy practice represents a strategy for continuous improvement in pharmacy services. Not only because it optimizes health outcomes, but also because it strengthens the clinical role of the pharmacist as a member of the health care team. Therefore, the systematic integration of the elements included in Pharmaceutical Care as part of the service offered should not be an option, but rather it should be a mandatory quality criterion in all modern pharmaceutical services, whether in health institutions or community pharmacies. 68 pp. Englisch.…

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -These documents are intended for students of the common core of biological and agronomic sciences. It introduces them to the various scientific methods and techniques for studying living organisms. The methods for approaching and studying living organisms are quite varied and depend on the object of study: microscopy (photonic and electronic), electrophoresis, chromatography, PCR, spétrophotometry, immuno-enzymatic methods, cell cultures, herbarium, immunocytological methods.etc. 52 pp. Englisch.…

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This study analyzed the ongoing discussion about cultural diversity in schools, focusing on the views of administrators and actions aimed at teacher training and pedagogical practices. A theoretical reflection was constructed based on interculturality and training for cultural diversity. The research was qualitative in nature and used semi-structured interviews, which were recorded, transcribed, and organized, conducted with eight administrators from the public school system in the city of Costa Rica, MS, as a data collection tool. This research was linked to the theoretical reflections of: Bhabha (1998), Hall (1997a; 1997b; 2000; 2003), Souza and Fleuri (2003), Bauman (2009; 2010; 2011; 2012), Candau (2008), Oliveira and Candau (2011), Vieira (2011), and Backes and Nascimento (2011). It was observed that cultural diversity is still something that needs to be rethought within schools, given that many interviewees presented folkloric and superficial views on this subject. Many administrators and teachers, even with their training, are also not prepared to address this issue within schools. 92 pp. Englisch.…

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -High global steel productivity combined with concerns about the environmental impacts of carbon dioxide emissions require the development of new technologies. The driving force behind this work was the need for alternatives that promote cost reduction and environmental impact reduction, as well as increased productivity in the pig iron production process in steel blast furnaces, since the reduction stage is primarily responsible for energy consumption within a steel mill and the injection of auxiliary fuels such as charcoal or pulverized coal produces a high percentage of carbon dioxide. The application of simulation software provides support for process optimization, making it possible to quickly explore the impact of design variables on process performance. In this sense, the results from the computer simulation presented in this work allow for the control and optimization of gaseous auxiliary fuel combustion in steel blast furnaces in order to reduce costs, increase productivity, and protect the environment. 72 pp. Englisch.…

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This paper presents the results of research conducted to obtain values for the environmental impacts produced by the installation of a Sewage Treatment Plant project, seeking to improve water quality. The values found give an idea of the population's perception of such an important resource for life, water, and provide us with elements for decision-making regarding the investments necessary for the conservation and preservation of natural resources. 88 pp. Englisch.…

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book offers an in-depth analysis of the fight against money laundering in the Moroccan business world.Structured in two complementary sections, the book begins with a study of the legal and strategic foundations put in place by the Moroccan authorities to prevent and sanction illicit operations. How effective are these mechanisms To what extent do they meet international standards The second part takes a critical look at these mechanisms. Between administrative red tape, compliance constraints and the need for cross-border cooperation, the limits of the system gradually become apparent. The weight of the FATF recommendations, sometimes disconnected from local economic realities, raises important questions.Should we rethink the current approach What adjustments should be made to better reconcile legal security and economic vitality These are just some of the avenues explored in this book. to be discovered as you turn the pages. 108 pp. Englisch.…

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -A practical guide for all stakeholders responsible for making risk management decisions. Effective process risk analysis is essential for safe operation of a company. Nevertheless, such sessions often remain incomplete due to various circumstances (financial, time, etc.). The proposed guide describes a method of risk analysis that has proven itself in practice in various industries. 100 pp. Englisch.…

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This work studies the personal correspondence of the 'epistolomaniac' Mário de Andrade (1893-1945) according to the principles of contemporary biographical criticism and based on the concept of biographeme, formulated by Roland Barthes, which allows us to read traces of the author-of his biography-in paratexts such as epistolary writing. It also proposes a tracing of the origins of the practice of intimate writing and genres linked to individual trajectories, with an emphasis on personal correspondence, in the context of the rise of modern individualism, beginning in the mid-18th century in Europe. The conquest of so-called narratives of the self enables, in addition to the production of an individual memory, the narrative of identity, which is plural and mutational in itself, and it is this that, ultimately, this work explores, from a transdisciplinary and comparative perspective, in Mário's correspondence, which is constructed in front of his interlocutors in the form of multiple self-models. 180 pp. Englisch. …

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The process of making the Internet accessible to the visually impaired is one of the most delicate forms of digital inclusion. Have you ever stopped to think about how a visually impaired person accesses and navigates the Internet Access to digital media facilitates their development and education, allowing them to access a wide range of information available in the virtual world. Discover the recommendations and technical verification points that are essential for accessibility, exemplified in 14 experiences of digital inclusion, which clearly show the context in which this process takes place. Forms of digital exclusion are also addressed. Visually impaired people find the same things useful on the Internet as any other user, in addition to a number of other facilities, access to information, libraries, newspapers, and dictionaries from around the world, all of which are impossible (due to their large quantity) to translate in full into Braille. A journey of discovery through a new world without borders. 192 pp. Englisch.…