palgrave macmillan us palgrave macmillan us dez 2014 (140 résultats)

Taschenbuch. Etat : Neu. Neuware -Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 256 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -The first decade of the 21st century raised many questions regarding hegemonic power. This system for managing global affairs has significant costs and limits. This book explores one alternative, global citizenship and more democratic global governance - an alternative that is arguably now both necessary and possible.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 252 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -Do Less Better teaches leaders how to recognize the complexity and inefficiencies within their businesses and reveals how they can simplify and streamline through specialization and sacrifice. According to Bell, a company's willingness to focus on a particular vision or identity ensures viability and strengthens its competitive edge.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 240 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -Since the 1920s, scholars have promoted a set of manuscripts, long abandoned by Marx and Engels, to canonical status in book form as The German Ideology, and in particular its 'first chapter,' known as 'I. Feuerbach.' Part one of this revolutionary study relates in detail the political history through which these manuscripts were editorially fabricated into editions and translations, so that they could represent an important exposition of Marx's 'theory of history.' Part two presents a wholly-original view of the so-called 'Feuerbach' manuscripts in a page-by-page English-language rendition of these discontinuous fragments. By including the hitherto devalued corrections that each author made in draft, the new text invites the reader into a unique laboratory for their collaborative work. An 'Analytical Introduction' shows how Marx's and Engels's thinking developed in duologue as they altered individual words and phrases on these 'left-over' polemical pages.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 400 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -A scholar of race and a leader in the Afro-Asian solidarity movement, Cedric Dover embodied the 20th-century cosmopolitan redefinition of racial identity. Tracing Dover's evolution through his relationships with W.E.B. Du Bois, Langston Hughes, and Paul Robeson, this book tracks racial identity in the twentieth century.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 268 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -Ghana has always held a position of primacy in the African political and historical imagination, due in no small part to the indelible impression left president Kwame Nkrumah. This study examines the symbolic strategies he used to construct the Ghanaian state through currency, stamps, museums, flags, and other public icons.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 296 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -In Argentina, Colombia, and Peru, there has been an out-pouring of popular-performative activities that have asked citizens to pose questions about the social order and about the memories of recent atrocities. Cala Buendía looks at ways in which cultural producers adapted or developed strategies as resources for social actors to use for change.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 200 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -Challenges in Economic and Financial Policy Formulation provides an introductory, yet comprehensive, treatment of macroeconomic policies and their implementation in an Islamic-designed economic system.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 320 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -As the leading fan magazine in the postwar era, Photoplay constructed female stars as social types who embodied a romantic and leisured California lifestyle. Addressing working- and lower-middle-class readers who were prospering in the first mass consumption society, the magazine published not only publicity stories but also beauty secrets, fashion layouts, interior design tips, recipes, advice columns, and vacation guides. Postwar femininity was constructed in terms of access to commodities in suburban houses as the site of family togetherness. As the decade progressed, however, changing social mores regarding female identity and behavior eroded the relationship between idolized stars and worshipful fans. When the magazine adopted tabloid conventions to report sex scandals like the Debbie-Eddie-Liz affair, stars were demystified and fans became scandalmongers. But the construction of female identity based on goods and performance that resulted in unstable, fragmented selves remains a legacy evident in postmodern culture today.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 312 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -During the Zimbabwean struggle for independence, the settler regime imprisoned numerous activists and others it suspected of being aligned with the guerrillas. This book is the first to look closely at the histories and lived experiences of these political detainees and prisoners, showing how they challenged and negotiated their incarceration.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 284 pp. Englisch.

Buch. Etat : Neu. Neuware - Do Less Better teaches leaders how to recognize the complexity and inefficiencies within their businesses and reveals how they can simplify and streamline through specialization and sacrifice. According to Bell, a company's willingness to focus on a particular vision or identity ensures viability and strengthens its competitive edge.

Taschenbuch. Etat : Neu. Neuware -With theoretically-rich contributions from an international group of political scientists, historians, and economists, this volume addresses the puzzle of why the Middle East has produced no single dominant and acknowledged regional power, despite contenders such as Egypt, Saudi Arabia, Iran, Israel, and Turkey. Rich, theoretically-engaged case study chapters address a gap in the vibrant international academic discussion on the role of (new) regional powers in global politics. Fürtig offers powerful insights into both the unique nature of the Middle East region, with its dispersed power structures and competing centers, and probable new power constellations.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 244 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -The economics of the NCAA Division I men's basketball league are peculiar because it fails to hire the best college-aged players and does little to enhance competitive balance within the league. The league's policy decisions and its ability to remain economically viable, despite its short-sighted governance decisions, are discussed.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 180 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -This book explores the following: What is the art of power What is the art of French power How did Charles de Gaulle understand and assert power, establishing the Fifth Republic and breaking centuries of political instability How well or poorly have his successors wielded the art of French power to define, defend, or enhance French interests Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 300 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -The focus of the book is the cost of empire, particularly the cost in the American case ¿ the internal burden of American global leadership. The book builds an argument about the propensity of external responsibilities to undermine the internal strength, raising the question of the link between weakening and the global spread of American power.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 276 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -Exploring the relationship between space, place, and gendered violence as depicted in a range of South African writing, Gunne examines the social and political conditions of exceptionality during and after apartheid. Writers covered include: Hilda Bernstein, J.M. Coetzee, Achmat Dangor, Ruth First, Nadine Gordimer, and Antjie Krog.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 260 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -The Unsustainable Presidency develops a structural theory of the office by challenging and redefining the twin imperatives upon which the modern chief executive was constructed and by applying the theory to the three most recent presidents: Bill Clinton, George W. Bush, and Barack Obama.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 216 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -Public space, both literally and figuratively, is foundationally important to political life. From Socratic lectures in the public forum, to Occupy Wall Street and the Arab Spring, public spaces have long played host to political discussion and protest. The book provides a direct assessment of the role that public space plays in political life.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 264 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -Since the 1920s, scholars have promoted a set of manuscripts, long abandoned by Marx and Engels, to canonical status in book form as The German Ideology, and in particular its 'first chapter,' known as 'I. Feuerbach.' Part one of this revolutionary study relates in detail the political history through which these manuscripts were editorially fabricated into editions and translations, so that they could represent an important exposition of Marx's 'theory of history.' Part two presents a wholly-original view of the so-called 'Feuerbach' manuscripts in a page-by-page English-language rendition of these discontinuous fragments. By including the hitherto devalued corrections that each author made in draft, the new text invites the reader into a unique laboratory for their collaborative work. An 'Analytical Introduction' shows how Marx's and Engels's thinking developed in duologue as they altered individual words and phrases on these 'left-over' polemical pages.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 224 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -This book is a historical and strategic analysis of the nuclear dimension of the US alliance with Australia, Australia's relationship with nuclear weapons, nuclear strategy, and US extended nuclear deterrence.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 224 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -This book examines the role religion played in the dismantling of Yugoslavia; addressing practical concerns of inter-ethnic fighting, religiously-motivated warfare, and the role religion played within the dissolution of the nation.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 248 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -Interweaving phenomenological, hermeneutical, and sociopolitical analyses, this book considers the ways in which feminists conceptualize and produce the temporalities of feminism, including the time of the trace, narrative time, calendar time, and generational time.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 236 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -Chechens: Culture and Society is an ethnography that elaborates the lived experiences of Chechens, focusing primarily on relationships and socio-cultural norms within the context of the current conflict in the Chechen Republic.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 204 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -This book explores and analyzes how the Arab Spring has affected the political and economic relationships between the West, the BRICs (Brazil, Russia, India, China, and South Africa) and the MENA (Middle Eastern and North African states). It locates continuity and change in these relations within the broader context of democratization, energy, security, arms relationships, and the shift towards a multi-polar system. Each chapter charts a history of ideological engagement, which has generally given way to more pragmatic energy, economic, and security interests, and defines and analyzes the fundamental and emerging factors that shape foreign policy. The volume pays special attention to the UN Security Council authorization of 'all necessary measures' against Qaddafi's Libya and the subsequent deadlock in getting China and Russia to pass further Resolutions for intervention in Syria.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 224 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -Institutional Advancement comprehensively reviews and evaluates the published empirical research on advancement in higher education of the last 23 years, covering fundraising, alumni relations, public relations, marketing, and the role of institutional leadership in all of these.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 280 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -The book examines the problems that plague contemporary American democracy. Written from the standpoint of democratic theory, and from a progressive point of view, the book explores different facets of American democratic culture and its various deficits ¿ deficits that can lead to the crippling of democratic politics.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 232 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -This book details very simply and for even the most novice of potential analysts not only how to perform analytics which describe what is happening, predict what is going to happen, and optimize responses, but also places these analytics in the context of proactive strategy development.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 208 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -Through US military history, Lavender directly confronts the dominant US viewpoint of redemptive violence, the concept that a nation can use its military to improve the human condition. Alternatives are presented in order to encourage the current recessive worldview that supports conflict resolution, cooperation, collaboration and peaceful efforts.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 228 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -Economics for Alfred Marshall, the last of the classical economists, is concerned with activities in the ordinary business of life. In that milieu, we find conflicts and chaotic behavior among people, firms, and countries, which make them conduct their affairs in different, and sometimes, ironic ways. Economic Ironies Throughout History explores, explains, predicts, and harnesses these ironies for economists and scholars alike.Szenberg and Ramrattan distill their core economic ironies from a vast history of philosophy and literature that applies to economic thought. They include philosophical, psychological, literary and linguistic discussions and the personalities behind those ideas such as Socrates, Kierkegaard, Hume, Freud, Jung, Saussure, and Barthes. This book is ideal for economists as well as scholars across the business, social science, and humanities fields.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 216 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -Using the four tissue types (connective, epithelial, nervous, and muscular), Dudenhoeffer expands and complicates the subgenre of 'body horror.' Changing the emphasis from the contents of the film to the 'organicity' of its visual and affective registers, he addresses the application of psychoanalysis, phenomenology, object-ontology, and cyborgism.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 304 pp. Englisch.