Pearson aug 2025 (58 résultats)

Taschenbuch. Etat : Neu. Neuware - This is a book for anyone in the service of customers. In a changing world, where everyone claims to be customer-centric, what does it really take to grow a business with customers back where they belong Written by one of the foremost authorities on customer behaviour, Start with the Customer will reframe your understanding of the modern customer, guide you through the forces shaping their behaviour, reveal the golden rules and cardinal sins of service and help you build a world class service culture, fit for whatever you're selling and wherever you're selling it. 'Most business books don't do it for me. This book, however, is different, and here's why: Peter Cross knows his stuff' Mary Portas OBE 'A deeply practical book packed with tips. It can't guarantee success but it does illuminate a mysterious art' Sir Andy Street 'Peter Cross knows customers like no one else and his book is a masterclass in getting inside their heads and refocusing your business on what you find' Lynne Franks OBE.…

Taschenbuch. Etat : Neu. Neuware - Give your revision the edge with this text from the bestselling law revision seriesLand Law, 10th edition by John Duddington, s a revision guide that prepares you for exams by consolidating your understanding of legal concepts and getting you to think deeper about how the law works. This edition contains a host of tools and resources to strengthen your exam skills, including exam tips and sample questions, with advice to help you impress your examiner.This edition contains updated tools and resources to strengthen your exam skills, including assessment advice and sample questions for many assessment types, with tips to help you impress your examiner.With its wide range of features and a companion website brimming with resources and practice opportunities to further support your revision, these guides are comprehensive study aids and will take your understanding to the next level.John Duddington was Head of the Law School at Worcester College of Technology before retiring to focus on writing and research. He also teaches property law at the University of Worcester.Pearson, the worldslearningcompany.…

Taschenbuch. Etat : Neu. Neuware - Give your revision the edge with this text from the bestselling law revision seriesConstitutional and Administrative Law, 8th edition by Chris Taylor is a revision guide designed to prepare you for assessments by getting you to think about how the law works and consolidating your understanding of legal concepts. The text covers such subject areas as the principles of the constitution, institutions of state, judicial review and Brexit, and guides you through how to approach and assess the subject by drilling into the key cases, statutes, and legal terms.This edition contains updated tools and resources to strengthen your exam skills, including assessment advice and sample questions for many assessment types, with tips to help you impress your examiner.With its wide range of features and a companion website brimming with resources and practice opportunities to further support your revision, these guides are comprehensive study aids and will take your understanding to the next level.Chris Taylor is a Senior Lecturer in Law at Bradford University Law School.…

Taschenbuch. Etat : Neu. Neuware - Give your revision the edge with this text from the bestselling law revision seriesEU Law, 8th edition, by Ewan Kirk, is a revision guide that prepares students for exams by consolidating their understanding of legal concepts and getting them to think deeper about how the law works. This edition contains a host of tools and resources to strengthen your exam skills, including exam tips and sample questions, with advice to help you impress your examiner.This edition contains updated tools and resources to strengthen your exam skills, including assessment advice and sample questions for many assessment types, with tips to help you impress your examiner.With its wide range of features and a companion website brimming with resources and practice opportunities to further support your revision, these guides are comprehensive study aids and will take your understanding to the next level.Ewan Kirk is a Senior Lecturer and Deputy Head of the College of Law, Social and Criminal Justice at Birmingham City University.…

Kombiprodukt. Etat : Neu. Neuware.

Kombiprodukt. Etat : Neu. Neuware.

Taschenbuch. Etat : Neu. Neuware - Discover the ultimate revision guide to help you excel in your assessments! Psychology Express: Research Methods and Statistics in Psychology, 2nd edition is a concise, comprehensive and engaging guide, packed with resources that will help you to plan, prepare and practice for all your undergraduate assessments in this subject. The guide covers all core concepts you need to know in accordance with QAA and BPS subject guidelines to understand quantitative and qualitative research methods and succeed in your own research projects. It provides a framework for success through features such as topic maps, revision checklists, key terms, summaries of key studies and further reading suggestions. To make your revision even more effective you can assess your progress with test questions, compare your answers with answer guidelines and evaluate sample answers to improve your own assessment technique. This revision guide is part of the Psychology Express series, covering the complete knowledge base of psychology, designed to complement your lectures, seminars, and additional reading to make sure that you are confident going in to all of your assessments. Preparing for different types of assessments can be challenging, but this guide will give you all of the tools you need to succeed in your assignments. Whether you're facing exams, research papers, presentations, or group projects, you'll find valuable tips and strategies to excel. To support your learning journey, a companion website provides additional resources for self-testing and answers to questions in the book.…

Taschenbuch. Etat : Neu. Neuware.

Taschenbuch. Etat : Neu. Neuware.

Taschenbuch. Etat : Neu. Neuware.

Taschenbuch. Etat : Neu. Neuware -Cognitive Psychology provides an intuitive pathway through the core topics and concepts required by the British Psychological Society. The book covers all areas of human cognition including questions and ideas about how we think, reason, remember, and use language. Balancing classic research with new, cutting-edge topics, this is the perfect introduction to Cognitive Psychology. With a clear and straightforward style, this easy-to-follow textbook explores the core topics and concepts through contemporary research, globally relevant, diverse examples and Cognition in everyday life to show how relevant Cognitive Psychology is to all of us. Highlighting the research and achievements of key People/figures from around the world and the impact they have had on cognitive psychology. With coverage of Neuropsychology and Neuroscience, Cognition and Emotion, and Social Cognition, including topics like empathy, theory of mind, social rejection and loneliness, this combination of depth and breadth of content, provided in an accessible and multimedia/interactive way helps students to dive into this intriguing subject area. 600 pp. Englisch. …

Taschenbuch. Etat : Neu. Neuware -Cognitive Psychology provides an intuitive pathway through the core topics and concepts required by the British Psychological Society. The book covers all areas of human cognition including questions and ideas about how we think, reason, remember, and use language. Balancing classic research with new, cutting-edge topics, this is the perfect introduction to Cognitive Psychology. With a clear and straightforward style, this easy-to-follow textbook explores the core topics and concepts through contemporary research, globally relevant, diverse examples and Cognition in everyday life to show how relevant Cognitive Psychology is to all of us. Highlighting the research and achievements of key People/figures from around the world and the impact they have had on cognitive psychology. With coverage of Neuropsychology and Neuroscience, Cognition and Emotion, and Social Cognition, including topics like empathy, theory of mind, social rejection and loneliness, this combination of depth and breadth of content, provided in an accessible and multimedia/interactive way helps students to dive into this intriguing subject area. 600 pp. Englisch. …

Taschenbuch. Etat : Neu. Neuware -Cognitive Psychologyprovides an intuitive pathway through the core topics and concepts required by the British Psychological Society. The book covers all areas of human cognition including questions and ideas about how we think, reason, remember, and use language. Balancing classic research with new, cutting-edge topics, this is the perfect introduction to Cognitive Psychology. …

Taschenbuch. Etat : Neu. Neuware -Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication and DE&I communication. Extended discussion on the application of Artificial Intelligence (AI) in marketing communications. About the authors: Patrick De Pelsmacker is Emeritus Professor of Marketing at the University of Antwerp, Belgium. He has co-authored textbooks on marketing communications and marketing research techniques, and has written articles in numerous academic journals. Maggie Geuens is Professor of Marketing at Ghent University, Belgium. Her research interest is in marketing communications and consumer behaviour, and she has published in top-tier journals in these fields. Joeri Van den Bergh is co-founder and non-executive partner of Human8 (formerly InSites Consulting), a global insights agency. He is a regular speaker at global marketing and research conferences and conducts in-company trainings. Gudrun Roose is Professor of Marketing at Ghent University, and she teaches courses such as Marketing Communications, Digital Marketing and Marketing Planning. 560 pp. Englisch.…

Taschenbuch. Etat : Neu. Neuware -Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication and DE&I communication. Extended discussion on the application of Artificial Intelligence (AI) in marketing communications. About the authors: Patrick De Pelsmacker is Emeritus Professor of Marketing at the University of Antwerp, Belgium. He has co-authored textbooks on marketing communications and marketing research techniques, and has written articles in numerous academic journals. Maggie Geuens is Professor of Marketing at Ghent University, Belgium. Her research interest is in marketing communications and consumer behaviour, and she has published in top-tier journals in these fields. Joeri Van den Bergh is co-founder and non-executive partner of Human8 (formerly InSites Consulting), a global insights agency. He is a regular speaker at global marketing and research conferences and conducts in-company trainings. Gudrun Roose is Professor of Marketing at Ghent University, and she teaches courses such as Marketing Communications, Digital Marketing and Marketing Planning. 560 pp. Englisch.…

Taschenbuch. Etat : Neu. Neuware -Explore the strategies and practices of marketing communications in a European context.

Taschenbuch. Etat : Neu. Neuware -For marketing management courses. The gold standard for todays marketing management student Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. The 17th Edition builds on what first made it a landmark text, including its classic examples, core concepts and logical structure. The new edition will help students respond to social and technological developments, such as AI, that are opening doors to new business models while redefining marketing success. 552 pp. Englisch.…

Taschenbuch. Etat : Neu. Neuware -For marketing management courses. The gold standard for todays marketing management student Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. The 17th Edition builds on what first made it a landmark text, including its classic examples, core concepts and logical structure. The new edition will help students respond to social and technological developments, such as AI, that are opening doors to new business models while redefining marketing success. 552 pp. Englisch.…

Taschenbuch. Etat : Neu. Neuware - Cognitive Psychology provides an intuitive pathway through the core topics and concepts required by the British Psychological Society. The book covers all areas of human cognition including questions and ideas about how we think, reason, remember, and use language. Balancing classic research with new, cutting-edge topics, this is the perfect introduction to Cognitive Psychology. With a clear and straightforward style, this easy-to-follow textbook explores the core topics and concepts through contemporary research, globally relevant, diverse examples and Cognition in everyday life to show how relevant Cognitive Psychology is to all of us. Highlighting the research and achievements of key People/figures from around the world and the impact they have had on cognitive psychology. With coverage of Neuropsychology and Neuroscience, Cognition and Emotion, and Social Cognition, including topics like empathy, theory of mind, social rejection and loneliness, this combination of depth and breadth of content, provided in an accessible and multimedia/interactive way helps students to dive into this intriguing subject area. …

Taschenbuch. Etat : Neu. Neuware -Cognitive Psychologyprovides an intuitive pathway through the core topics and concepts required by the British Psychological Society. The book covers all areas of human cognition including questions and ideas about how we think, reason, remember, and use language. Balancing classic research with new, cutting-edge topics, this is the perfect introduction to Cognitive Psychology.Pearson Benelux B.V., St.-Martin-Straße 82, 81541 München 600 pp. Englisch. …

Taschenbuch. Etat : Neu. Neuware - Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication and DE&I communication. Extended discussion on the application of Artificial Intelligence (AI) in marketing communications. About the authors: Patrick De Pelsmacker is Emeritus Professor of Marketing at the University of Antwerp, Belgium. He has co-authored textbooks on marketing communications and marketing research techniques, and has written articles in numerous academic journals. Maggie Geuens is Professor of Marketing at Ghent University, Belgium. Her research interest is in marketing communications and consumer behaviour, and she has published in top-tier journals in these fields. Joeri Van den Bergh is co-founder and non-executive partner of Human8 (formerly InSites Consulting), a global insights agency. He is a regular speaker at global marketing and research conferences and conducts in-company trainings. Gudrun Roose is Professor of Marketing at Ghent University, and she teaches courses such as Marketing Communications, Digital Marketing and Marketing Planning.…

Taschenbuch. Etat : Neu. Neuware -Bekannte Aufgabentypen aus praktischen Klausuren werden in diesem Titel umfassend berücksichtigt: Im Rahmen von Multiple Choice-Aufgaben können Lernende ihr Wissen nachhaltig testen. Mit vielfältigen Rechenaufgaben und komplexeren Textaufgaben wird Souveränität im Umgang mit dem Klausurstoff unterstützt. Lösungen zu allen Aufgaben am Ende des Kapitels stellen sicher, das Studierende Lösungswege verstehen und nachvollziehen können.Der Aufbau der Kapitel orientiert sich an der grundlegend aktualisierten und erweiterten 8. Auflage des Lehrbuches Makroökonomie (ISBN9783868945553) von Blanchard/Illing. Deutsch.…

Taschenbuch. Etat : Neu. Neuware -Bekannte Aufgabentypen aus praktischen Klausuren werden in diesem Titel umfassend berücksichtigt: Im Rahmen von Multiple Choice-Aufgaben können Lernende ihr Wissen nachhaltig testen. Mit vielfältigen Rechenaufgaben und komplexeren Textaufgaben wird Souveränität im Umgang mit dem Klausurstoff unterstützt. Lösungen zu allen Aufgaben am Ende des Kapitels stellen sicher, das Studierende Lösungswege verstehen und nachvollziehen können.Der Aufbau der Kapitel orientiert sich an der grundlegend aktualisierten und erweiterten 8. Auflage des Lehrbuches Makroökonomie (ISBN9783868945553) von Blanchard/Illing. Deutsch.…

Taschenbuch. Etat : Neu. Neuware - Zero Trust in Resilient Cloud and Network Architectures, written by a team of senior Cisco engineers, offers a real-world, hands-on guide to deploying automated architectures with a focus on segmentation at any scale--from proof-of-concept to large, mission-critical infrastructures. Whether youre new to software-defined and cloud-based architectures or looking to enhance an existing deployment, this book will help you: - Implement Zero Trust: Segment and secure access while mitigating IoT risks - Automate Network Operations: Simplify provisioning, authentication, and traffic management - Deploy at scale following best practices for resilient and secure enterprise-wide network rollouts - Integrate with Cloud Security, bridging on-prem and cloud environments seamlessly - Learn from Real-World Case Studies: Gain insights from the largest Cisco enterprise deployments globally This edition covers Meraki, EVPN, Pub/Sub, and Terraform and Ansible-based deployments with a key focus on network resilience and survivability. It also explores quantum security and Industrial Zero Trust, along with Ciscos latest evolutions in software-defined networking, providing exclusive insights into its enhancements, architecture improvements, and operational best practices. If you're a network, security, or automation specialist, this book is your essential guide to building the next-generation, zero-trust network. …

Taschenbuch. Etat : Neu. Neuware -Explore the strategies and practices of marketing communications in a European contextPearson Benelux B.V., St.-Martin-Straße 82, 81541 München 560 pp. Englisch.

Taschenbuch. Etat : Neu. Neuware -Give your revision the edge with this text from the bestselling law revision seriesEU Law, 8th edition, by Ewan Kirk, is a revision guide that prepares students for exams by consolidating their understanding of legal concepts and getting them to think deeper about how the law works. This edition contains a host of tools and resources to strengthen your exam skills, including exam tips and sample questions, with advice to help you impress your examiner.This edition contains updated tools and resources to strengthen your exam skills, including assessment advice and sample questions for many assessment types, with tips to help you impress your examiner.With its wide range of features and a companion website brimming with resources and practice opportunities to further support your revision, these guides are comprehensive study aids and will take your understanding to the next level.Ewan Kirk is a Senior Lecturer and Deputy Head of the College of Law, Social and Criminal Justice at Birmingham City University. 232 pp. Englisch.…

Taschenbuch. Etat : Neu. Neuware.

Taschenbuch. Etat : Neu. Neuware -This is a book for anyone in the service of customers. In a changing world, where everyone claims to be customer-centric, what does it really take to grow a business with customers back where they belong Written by one of the foremost authorities on customer behaviour, Start with the Customer will reframe your understanding of the modern customer, guide you through the forces shaping their behaviour, reveal the golden rules and cardinal sins of service and help you build a world class service culture, fit for whatever you're selling and wherever you're selling it. 'Most business books don't do it for me. This book, however, is different, and here's why: Peter Cross knows his stuff' Mary Portas OBE 'A deeply practical book packed with tips. It can't guarantee success but it does illuminate a mysterious art' Sir Andy Street 'Peter Cross knows customers like no one else and his book is a masterclass in getting inside their heads and refocusing your business on what you find' Lynne Franks OBE 256 pp. Englisch.…

Taschenbuch. Etat : Neu. Neuware -For marketing management courses. The gold standard for todays marketing management student Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. The 17th Edition builds on what first made it a landmark text, including its classic examples, core concepts and logical structure. The new edition will help students respond to social and technological developments, such as AI, that are opening doors to new business models while redefining marketing success.GPSR Kontakt, Schubertweg 4, 41836 Hückelhoven 552 pp. Englisch.…

Taschenbuch. Etat : Neu. Neuware -Bekannte Aufgabentypen aus praktischen Klausuren werden in diesem Titel umfassend berücksichtigt: Im Rahmen von Multiple Choice-Aufgaben können Lernende ihr Wissen nachhaltig testen. Mit vielfältigen Rechenaufgaben und komplexeren Textaufgaben wird Souveränität im Umgang mit dem Klausurstoff unterstützt. Lösungen zu allen Aufgaben am Ende des Kapitels stellen sicher, das Studierende Lösungswege verstehen und nachvollziehen können.…