Questline publishing (9 résultats)

Etat : New.

Paperback or Softback. Etat : New. Fandom Power: Marketing in the Age of Nerd Culture. Book.

Etat : As New. Unread book in perfect condition.

Paperback. Etat : New.

Etat : New.

Etat : New.

Etat : As New. Unread book in perfect condition.

Paperback. Etat : New.

Paperback. Etat : new. Paperback. Fan communities now drive trends, sustain billion-dollar franchises and decide what succeeds in culture. Understanding fandom has become one of the most valuable skills a brand can have, and most still get it wrong.Fandom Power is a practical guide for marketers, brand leaders and creatives who want to work with fan culture rather than awkwardly borrow from it. Drawing on 25 years with brands including Sony, HBO, Pokemon and Adidas, Calvin Innes explains how fandom actually behaves, and why so many well-funded campaigns bounce straight off the communities they're chasing.From anime to esports, toys to collectibles, the book digs into the subcultures shaping modern media, and shows how brands can show up with real credibility, earn trust that can't be faked, and co-create alongside their most passionate fans instead of marketing at them.Whether you're a global studio or an indie startup, this is a field guide for building something real where culture, creativity and commerce collide. A sharp, engaging guide to building modern brands through the lens of fandom culture, exploring how passion, community, and co-creation drive loyalty, relevance, and long-term business growth. Perfect for marketers, creators, and anyone building for people who care. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. …