sb knowledge press (5 résultats)

Paperback. Etat : New.

Paperback. Etat : new. Paperback. Entrepreneurship & Startup Growth Strategies is a comprehensive and practice-oriented guide that systematically covers the entire startup journey-from entrepreneurial ideation to commercialization, scaling, and long-term sustainability. Designed for students, educators, startup founders, incubator managers, and innovation professionals, this book combines strong conceptual foundations with hands-on tools, frameworks, and real-world case studies.The book begins by establishing a solid understanding of entrepreneurship, tracing its evolution, types of entrepreneurs and startups, and the development of an entrepreneurial mindset. It highlights opportunity recognition, innovation-driven entrepreneurship, academic entrepreneurship, and the role of startups in economic and social development, with special emphasis on the Indian startup ecosystem, policies, institutional support, risks, and emerging global trends.Subsequent chapters focus on Lean Startup methodology and Minimum Viable Product (MVP) development, guiding readers through customer discovery, hypothesis-driven entrepreneurship, design thinking integration, rapid prototyping, validation metrics, and pivot-or-persevere decisions. The book then advances into market analysis, covering market opportunity assessment, customer profiling, segmentation, targeting and positioning, competitive analysis, value proposition design, and customer journey mapping.A dedicated section on Business Model Canvas and Lean Canvas explains business model innovation, revenue models, unit economics, sustainability, and how to translate validated models into actionable business plans. To strengthen startup literacy, the book includes an extensive chapter on startup and business terminology, simplifying funding, valuation, legal, technology, marketing, and investor-related jargon.Recognizing the digital economy's impact, the book explores various e-commerce and digital business models, including B2B, B2C, D2C, marketplace, platform, subscription, cross-border commerce, payment systems, and data privacy considerations. Funding and investment strategies are addressed in depth, covering bootstrapping, angel and venture capital funding, government schemes (with an India focus), valuation methods, term sheets, burn-rate management, due diligence, and exit strategies.Effective communication is emphasized through a full chapter on pitching and storytelling, investor psychology, negotiation, demo-day readiness, branding, and crisis communication. Scaling and growth strategies address organizational readiness, product-market fit to scale-up transition, growth hacking, partnerships, infrastructure scaling, leadership, global expansion, ethics, and risk management.A unique feature of this book is its structured coverage of Manufacturing Readiness Levels (MRL) and Investment Readiness Levels (IRL), bridging innovation, manufacturability, compliance, supply chains, regulatory strategy, and investor preparedness-particularly valuable for deep-tech, biotech, and manufacturing startups. The ecosystem perspective is further strengthened through a detailed exploration of incubators, accelerators, bio-incubators, technology transfer offices, and industry-academia partnerships in India.Each chapter includes key concepts, mini case studies, review questions, practical activities, tools, templates, and startup lab exercises. The final chapter presents diverse Indian and global case studies, including university spin-offs, health-tech and bio-startups, social enterprises, women-led ventures, success stories, failures, and turnaround journeys.Entrepreneurship & Startup Growth Strategies functions both as an academic textbook and a practical startup playbook, enabling readers not only to understand entrepreneurship but to apply struc Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Paperback. Etat : New.

Paperback. Etat : new. Paperback. Innovation is no longer a specialised activity limited to laboratories, startups, or large corporations-it is a critical life skill for students, researchers, professionals, and institutions navigating a rapidly changing world. Ideas to Innovation: Creativity, Design Thinking, IPR & the Innovation Ecosystem (Second Edition) is a comprehensive and practice-oriented guide that explains how ideas are generated, refined, protected, scaled, measured, and transformed into responsible innovations with real-world impact.This second edition has been thoroughly revised and expanded to reflect emerging trends in innovation education, responsible innovation, sustainability, and India's evolving innovation ecosystem. It moves beyond theory to offer actionable frameworks, tools, case studies, reflection questions, and project ideas, making it suitable for classrooms, research labs, innovation cells, and early-stage ventures.The book presents innovation as a systematic, iterative, and human-centred journey, beginning with the psychology of creativity and ending with ethical, sustainable, and measurable societal impact. Readers are guided step by step-from developing creative and critical thinking skills to applying Design Thinking, managing intellectual property, assessing technology readiness, navigating innovation ecosystems, and ensuring responsible innovation aligned with the Sustainable Development Goals and the triple bottom line of People, Planet, and Profit.Designed for undergraduate and postgraduate students, PhD scholars, educators, researchers, entrepreneurs, and innovation professionals, this book aligns well with NEP 2020, outcome-based education, and interdisciplinary curricula. It integrates global perspectives with strong Indian context, making it especially relevant for emerging economies.Chapter OverviewChapter 1: Creativity, Creative Thinking, and Critical ThinkingExplores the cognitive foundations of innovation and how creative and critical thinking work together.Chapter 2: Problem Solving and IdeationIntroduces structured problem-solving tools and creative ideation techniques with practical examples.Chapter 3: Innovation - Concepts, Types, and ProcessesExplains what innovation is, its classifications, and the structured innovation process.Chapter 4: Design ThinkingPresents human-centred Design Thinking models and their application across sectors.Chapter 5: Intellectual Property Rights (IPR) and PatentsExplains IPR, patents, licensing, and their role in protecting and commercialising ideas.Chapter 6: Technology Readiness Levels (TRLs)Introduces TRLs as a framework for managing innovation risk and scaling technologies.Chapter 7: Innovation EcosystemExamines global and Indian innovation ecosystems, including incubators, accelerators, and policy support.Chapter 8: Innovation Metrics and Responsible InnovationFocuses on measuring innovation and embedding ethics, sustainability, and societal responsibility.By combining thinking skills, tools, systems, and values, this book equips readers to move confidently from ideas to innovations that are not only successful, but also ethical, inclusive, and meaningful for society. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Paperback. Etat : new. Paperback. The Biotechnology Career Guide is a comprehensive and practical roadmap for students and early-career professionals seeking clarity and direction in the rapidly evolving field of biotechnology. Designed to bridge the gap between academic learning and real-world opportunities, this book presents biotechnology not only as a scientific discipline, but as a diverse and dynamic career ecosystem.The book covers foundational concepts and core techniques in biotechnology, followed by in-depth exploration of educational pathways, sector-specific career opportunities in medical, agricultural, industrial, and environmental biotechnology, and emerging roles driven by innovation and technology. Dedicated chapters address government and private sector employment, higher studies and research opportunities, entrepreneurship and startups, and the essential technical, analytical, communication, and regulatory skills required to succeed in today's competitive landscape.With a strong emphasis on career readiness, the book integrates ethical and regulatory perspectives, global trends, and future prospects, helping readers make informed and responsible professional decisions. Contributions from undergraduate, postgraduate, and doctoral students-developed under academic supervision-add practical insights and diverse perspectives.Written for undergraduate and postgraduate students, researchers, educators, and aspiring professionals, The Biotechnology Career Guide serves as both a reliable academic reference and a career planning companion. Whether you are exploring biotechnology for the first time or preparing to take the next step in your professional journey, this book equips you with the knowledge, skills, and vision to build a meaningful and impactful career in biotechnology. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.