Sendpoints okt 2017 (3 résultats)

Buch. Etat : Neu. Neuware - The influence of traditional motifs in Chinas visual identity continues to be a source of inspiration for todays designers who incorporate updated versions into their finished designs to reflect cultural continuity and an awareness of the past. Chinese Motifs in Contemporary Design collects numerous examples of these ancient decorative elements and combines them with modern examples of their use in branding, packaging, promotion, fashion and more. From face makeup for the Chinese Opera to paper cutting, New Year paintings and auspicious patterns, or animal and plant motifs, the variety is staggering with over 700 individual graphics. Includes interviews with a select few designers and design studios.…

Buch. Etat : Neu. Neuware - An incredibly competitive arena where retention is key, e-commerce must concern itself first and foremost with user experience. Combining a cohesive visual identity with ease of use to create a space that consumers respond to. E-Commerce Branding provides an essential guideline from webpage design to brand image in both digital and print media. With page-by-page examples of wireframing for both classic and innovative layouts, theme discussions with international design studios and numerous case studies where both traditional elements such as logos, product photography and packaging, and special effects such as 3D, stop motion, video and audio have effectively been employed to augment user experience.…

Buch. Etat : Neu. Neuware - Just one single element of a companys brand identity, a logo is rarely changed when established. For this reason a good design must balance current trends with classic appeal all the while reflecting the values of the client for whom its expression becomes synonymous. Branding Element Logos illuminates the art of logo creation in the hands of skilled designers who rarely get it wrong. Through interviews with eight design studios from around the world, concept sketches and renderings, we are allowed a window into the creative process and the deliberation that goes into a successful logo. From fields as disparate as food & beverage, fashion, information technology and culture our view is broadened to encompass the diversity of the marketplace and the possibilities of implementation. …