EUR 7,77
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Ajouter au panierEtat : good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.
EUR 5,52
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Ajouter au panierEtat : acceptable.
EUR 10,45
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Ajouter au panierEtat : New.
Langue: anglais
Edité par Widener Classics 7/20/2015, 2015
ISBN 10 : 0982694148 ISBN 13 : 9780982694145
Vendeur : BargainBookStores, Grand Rapids, MI, Etats-Unis
EUR 12,80
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Ajouter au panierPaperback or Softback. Etat : New. Reality in Advertising. Book.
EUR 12,99
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Ajouter au panierEtat : good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item for full refund. Ships via media mail.
EUR 13,05
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Ajouter au panierPaperback. Etat : New.
EUR 11,30
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Ajouter au panierEtat : As New. Unread book in perfect condition.
EUR 8,97
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Ajouter au panierEtat : Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
EUR 16,48
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Ajouter au panierPaperback. Etat : New.
EUR 13,82
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Ajouter au panierEtat : acceptable. Book shows noticeable wear from use. May include writing, highlighting, or other markings, but not excessive. Cover or edges may have visible wear. The book remains complete and fully readable.
EUR 17,37
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Ajouter au panierEtat : very_good. This is a well-cared-for used book with light signs of previous use. There may be minor cover wear, a faint crease, or slight spine wear, but overall it's in great shape and fully readable.Please note:-May contain library or rental stickers.-Supplemental materials e.g., CDs, access codes, inserts are not guaranteed.-Box sets may not include original exterior box.-Sourced from donation centers; authenticity not verified with publisher. Your satisfaction is our top priority! If you have any questions or concerns about your order, please don't hesitate to reach out. Thank you for shopping with us and supporting small businessâ"happy reading!
EUR 17,37
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Ajouter au panierEtat : very_good. This is a well-cared-for used book with light signs of previous use. There may be minor cover wear, a faint crease, or slight spine wear, but overall it's in great shape and fully readable.Please note:-May contain library or rental stickers.-Supplemental materials e.g., CDs, access codes, inserts are not guaranteed.-Box sets may not include original exterior box.-Sourced from donation centers; authenticity not verified with publisher. Your satisfaction is our top priority! If you have any questions or concerns about your order, please don't hesitate to reach out. Thank you for shopping with us and supporting small businessâ"happy reading!
EUR 12,56
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Ajouter au panierEtat : good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
EUR 20
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Ajouter au panierEtat : New.
Langue: anglais
Edité par Widener Classics 7/20/2015, 2015
ISBN 10 : 098269413X ISBN 13 : 9780982694138
Vendeur : BargainBookStores, Grand Rapids, MI, Etats-Unis
EUR 22,36
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Ajouter au panierHardback or Cased Book. Etat : New. Reality in Advertising. Book.
EUR 23,01
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Ajouter au panierEtat : As New. Unread book in perfect condition.
EUR 25,65
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Ajouter au panierHardback. Etat : New.
EUR 16,10
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Ajouter au panierPaperback. Etat : Brand New. 172 pages. 8.39x5.51x0.55 inches. In Stock.
EUR 30
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Ajouter au panierHardback. Etat : New.
EUR 15,54
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Ajouter au panierEtat : New.
EUR 17,18
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Ajouter au panierEtat : As New. Unread book in perfect condition.
EUR 29,94
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Ajouter au panierHardcover. Etat : Brand New. 170 pages. 9.13x6.57x1.11 inches. In Stock.
EUR 26,07
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Ajouter au panierEtat : New.
EUR 29,13
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Ajouter au panierEtat : As New. Unread book in perfect condition.
EUR 15,55
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Ajouter au panierPaperback. Etat : New.
EUR 26,83
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Ajouter au panierHardback. Etat : New.
Langue: anglais
Edité par Widener Classics Jul 2015, 2015
ISBN 10 : 0982694148 ISBN 13 : 9780982694145
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
EUR 18,59
Quantité disponible : 1 disponible(s)
Ajouter au panierTaschenbuch. Etat : Neu. Neuware - Rarely has a book about advertising created such a commotionas this brilliant account of the principles of successfuladvertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages-French, Japanese, Spanish, Dutch, German, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Hebrew-and has been published intwenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as 'the best book for professionals that has ever come out ofMadison Avenue.' (For typical comments see back of jacket.)Rosser Reeves says: 'The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research.' These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising.In the course of explaining his own hard-headed approach, Mr. Reeves shows why the ad campaigns for many products are just so much money poured down the drain. He has somedevastating things to say about advertising's misguided men: the 'aesthetes' and the 'puffers' who put art and technique ahead of the client's sales; and he punctures many of themisguided philosophies which lower the efficiency of advertising, rather than raising it.But even more important is the thoroughness and clarity with which he explains many of the mysteries of how to write advertising that produces these sales.Here, in short, is a concise, forcefully written guide that has been called 'a 'Rosetta Stone' for the advertising business'- an essential book for anyone who works in advertisingor uses advertising extensively.It is today required reading in hundreds of great corporations and many of the world's leading business schools.
EUR 15,55
Quantité disponible : Plus de 20 disponibles
Ajouter au panierPaperback. Etat : New.
Langue: anglais
Edité par Widener Classics Jul 2015, 2015
ISBN 10 : 098269413X ISBN 13 : 9780982694138
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
EUR 31,37
Quantité disponible : 2 disponible(s)
Ajouter au panierBuch. Etat : Neu. Neuware - Rarely has a book about advertising created such a commotionas this brilliant account of the principles of successfuladvertising. Published in 1961, Reality in Advertising waslisted for weeks on the general best-seller lists, and is todayacknowledged to be advertising's greatest classic. It hasbeen translated into twelve languages-French, Japanese,Spanish, Dutch, German, Italian, Portuguese, Danish, Swedish,Norwegian, Finnish, Hebrew-and has been published intwenty-one separate editions in fifteen countries. Leadingbusiness executives, and the advertising cognoscenti, hail itas 'the best book for professionals that has ever come out ofMadison Avenue.' (For typical comments see back of jacket.)Rosser Reeves says: 'The book attempts to formulatecertain theories of advertising, many quite new, and allbased on 30 years of intensive research.' These theories,whose value has been proved in the marketplace, all revolvearound the central concept that success in selling a productis the key criterion of advertising.In the course of explaining his own hard-headed approach,Mr. Reeves shows why the ad campaigns for many productsare just so much money poured down the drain. He has somedevastating things to say about advertising's misguided men:the 'aesthetes' and the 'puffers' who put art and techniqueahead of the client's sales; and he punctures many of themisguided philosophies which lower the efficiency of advertising,rather than raising it.But even more important is the thoroughness and claritywith which he explains many of the mysteries of how towrite advertising that produces these sales.Here, in short, is a concise, forcefully written guide thathas been called 'a 'Rosetta Stone' for the advertising business'-an essential book for anyone who works in advertising,or uses advertising extensively.It is today required reading in hundreds of great corporationsand many of the world's leading business schools.
EUR 26,64
Quantité disponible : Plus de 20 disponibles
Ajouter au panierHardback. Etat : New.