9780205129249 - marketing classics: a selection of influential articles / par enis (6 résultats)
- Couverture souple
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-UnisThriftBooks-Atlanta
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Satisfaisant
EUR 6,96
Frais de port gratuitsExpédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
- Couverture souple
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-UnisThriftBooks-Dallas
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Satisfaisant
EUR 6,96
Frais de port gratuitsExpédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
- Couverture souple
Vendeur : Better World Books, Mishawaka, IN, Etats-UnisBetter World Books
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Satisfaisant
EUR 8,43
Frais de port gratuitsExpédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Etat : Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Couverture souple
Vendeur : Goodwill of Silicon Valley, SAN JOSE, CA, Etats-UnisGoodwill of Silicon Valley
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Satisfaisant
EUR 6,97
EUR 3,41 expéditionExpédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Etat : good. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear.
- Couverture souple
Vendeur : Book Express (NZ), Shannon, Nouvelle-ZélandeBook Express (NZ)
Contacter le vendeurVendeur avec une évaluation de 4 étoilesEtat: Occasion - Satisfaisant
EUR 4,22
EUR 26,53 expéditionExpédition depuis Nouvelle-Zélande vers Etats-UnisQuantité disponible : 1 disponible(s)
Paperback. Etat : Good. 578 pages. Light tanning This 25th-anniversary-edition of Marketing Classics represents a culminatio n of the most important articles published in the field. Each article has been s elected for the contribution it has made, and the impact it has had in bringing a new way of thinking into marketing theory…and practice. Eleven new articles ha ve been added in such topical areas as marketing ethics, global marketing strate gy, service quality and technology diffusion. Articles of enduring interest by n oted marketing minds like Wroe Anderson, George Katona, Theodore Levitt, George Day, John Howard, Frederick Webster Jr, Sidney J. Levy, Jagdish Sheth and Philip Kotler are retained. The articles are divided into four Marketing Philosophy; Buyer and Market Behaviour; Marketing Strategy; and Competitive Marketing Programmes.
- Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-UniAnybook.com
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Moyen
EUR 56,73
EUR 15,88 expéditionExpédition depuis Royaume-Uni vers Etats-UnisQuantité disponible : 1 disponible(s)
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Re-bound by library. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, I…SBN:0205129242.
