Isbn: 9780241456002 - brandsplaining: why marketing is (still) sexist and how to fix it (31 résultats)

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Paperback. Etat : new. Paperback. If you thought misogynist marketing ended with #MeToo, think againBrands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling \"fempowerment\" back to us. But behind the go-girl slogans and the go-viral hash-tags has anything really changed?In Brandsplaining, Jane Cunningham and Philippa Roberts present a data-led analysis of marketing to women and expose the good, the bad and the ugly assumptions that lie behind it. Informed by this and a significant new piece of global research they put forward an innovative solution: a framework to follow for marketing that is fresh, exciting, and - at last - sexist-free. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

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Paperback. Etat : New. 'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut________________Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed?In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free.________________'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast.…

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Paperback. Etat : Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.…

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Taschenbuch. Etat : Neu. Neuware -'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut________________Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free.________________'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast 240 pp. Englisch.…

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Taschenbuch. Etat : Neu. Neuware -'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut________________Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free.________________'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast 240 pp. Englisch.…

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Paperback. Etat : new. Paperback. If you thought misogynist marketing ended with #MeToo, think againBrands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling \"fempowerment\" back to us. But behind the go-girl slogans and the go-viral hash-tags has anything really changed?In Brandsplaining, Jane Cunningham and Philippa Roberts present a data-led analysis of marketing to women and expose the good, the bad and the ugly assumptions that lie behind it. Informed by this and a significant new piece of global research they put forward an innovative solution: a framework to follow for marketing that is fresh, exciting, and - at last - sexist-free. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

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Paperback. Etat : new. Paperback. If you thought misogynist marketing ended with #MeToo, think againBrands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling \"fempowerment\" back to us. But behind the go-girl slogans and the go-viral hash-tags has anything really changed?In Brandsplaining, Jane Cunningham and Philippa Roberts present a data-led analysis of marketing to women and expose the good, the bad and the ugly assumptions that lie behind it. Informed by this and a significant new piece of global research they put forward an innovative solution: a framework to follow for marketing that is fresh, exciting, and - at last - sexist-free. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

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Etat : New. It s high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment Amanda Montell, author of Wordslut________________Brands profit by telling women who they a.
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Taschenbuch. Etat : Neu. Brandsplaining | Why Marketing is (Still) Sexist and How to Fix It | Jane Cunningham (u. a.) | Taschenbuch | XII | Englisch | 2021 | Penguin Books Ltd | EAN 9780241456002 | Verantwortliche Person für die EU: Petersen Buchimport GmbH, Vertrieb, Weidestr. 122a, 22083 Hamburg, gpsr[at]petersen-buchimport[dot]com | Anbieter: preigu. …