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Ajouter au panierEtat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
EUR 5,59
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Ajouter au panierEtat : Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
EUR 7,55
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Ajouter au panierPaperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Langue: anglais
Edité par Routledge, London and New York, 2006
ISBN 10 : 0415355990 ISBN 13 : 9780415355995
Vendeur : Smith Family Bookstore Downtown, Eugene, OR, Etats-Unis
EUR 27,04
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Ajouter au panierTrade Paperback. Etat : Very Good. text clean and unmarked. binding tight. covers have very light wear. edges of pages have very light wear.
EUR 68,25
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Ajouter au panierEtat : As New. Unread book in perfect condition.
EUR 78,13
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Ajouter au panierEtat : New.
EUR 74,32
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Ajouter au panierpaperback. Etat : New. In shrink wrap. Looks like an interesting title!
EUR 83,09
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Ajouter au panierEtat : New. pp. 236.
EUR 70,94
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Ajouter au panierEtat : As New. Unread book in perfect condition.
EUR 82,28
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Ajouter au panierEtat : New. pp. 236.
EUR 79,18
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Ajouter au panierEtat : New.
EUR 77,99
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Ajouter au panierPaperback. Etat : New.
EUR 81,29
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Ajouter au panierEtat : New. In.
EUR 104,42
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Ajouter au panierPaperback. Etat : Brand New. 1st edition. 218 pages. 8.75x6.00x0.50 inches. In Stock.
EUR 152,28
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Ajouter au panierEtat : New. 2005. 1st Edition. Paperback. Shows that neither managers nor consumers completely control branding processes. This book places brands within the context of culture, and investigates these complex foundations. It covers: the role of consumption; brand management; and others. It is aimed at those interested in brands, consumers and the cultural landscape that surrounds them. Editor(s): Schroeder, Jonathan; Salzer-Morling, Miriam. Num Pages: 240 pages, 9 black & white tables, 1 black & white halftones, 10 black & white line drawings. BIC Classification: GTC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 159 x 14. Weight in Grams: 344. . . . . . Books ship from the US and Ireland.
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
Edition originale
EUR 173,47
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Ajouter au panierEtat : New. 2005. 1st Edition. Paperback. Shows that neither managers nor consumers completely control branding processes. This book places brands within the context of culture, and investigates these complex foundations. It covers: the role of consumption; brand management; and others. It is aimed at those interested in brands, consumers and the cultural landscape that surrounds them. Editor(s): Schroeder, Jonathan; Salzer-Morling, Miriam. Num Pages: 240 pages, 9 black & white tables, 1 black & white halftones, 10 black & white line drawings. BIC Classification: GTC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 159 x 14. Weight in Grams: 344. . . . . .
Vendeur : Majestic Books, Hounslow, Royaume-Uni
EUR 72,79
Quantité disponible : 3 disponible(s)
Ajouter au panierEtat : New. pp. 236 49:B&W 6.14 x 9.21 in or 234 x 156 mm (Royal 8vo) Perfect Bound on White w/Gloss Lam This item is printed on demand.
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
EUR 86,29
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Ajouter au panierPAP. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
EUR 82,42
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Ajouter au panierPAP. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Vendeur : moluna, Greven, Allemagne
EUR 61,20
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Ajouter au panierKartoniert / Broschiert. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Jonathan E. Schroeder is Professor of Marketing at the University of Exeter, UK, and Visiting Professor in Marketing Semiotics at Bocconi University, Milan. His research focuses on the production and consumption of images.Miriam Salzer-Moerling is .
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
EUR 101,96
Quantité disponible : 1 disponible(s)
Ajouter au panierTaschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This fascinating book shows that neither managers nor consumers completely control branding processes - cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include:the role of consumptionbrand managementcorporate brandingbranding ethics the role of advertising.This excellent text includes case studies of iconic international brands such as LEGO, Nokia and Ryanair, and analysis by leading researchers including John M.T. Balmer, Stephen Brown, Mary Jo Hatch, Jean-Noël Kapferer, Majken Schultz, and Richard Elliott. An outstanding collection, it will be a useful resource for all students and scholars interested in brands, consumers and the broader cultural landscape that surrounds them.