ISBN: 9780972729741 - getting started with conjoint analysis: strategies for product design and pricing research (9 résultats)

Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Etat : As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Etat : Good. Ask people what they want, and they say, the best of everything. Ask them what they would like to spend, and they say, as little as possible. Assessing consumer preferences and willingness to pay through direct rating scales, with separate questions about product features and prices, often fails to capture trade-offs that underlie consumer choice. Conjoint analysis goes beyond simple surveys, providing a more realistic approach to understanding consumer attitudes, opinions, and behavior. Introduced as a fundamental measurement method more than forty years ago, conjoint analysis presents combinations of features and attributes in product profiles and asks people to rank or rate those profiles or to make choices among product profiles. Do you have questions about the design of a new product? Want to assess the importance of product attributes? Do you need to predict consumer choice acoss a range of existing or potential products? Conjoint analysis may be the answer. Include brand names and prices in the description of product profiles, and you can use conjoint analysis to assess brand equity. Product naming and pricing studies are often conjoint studies.…

Etat : good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.…

Paperback. Etat : Good. Ask people what they want, and they say, the best of everything. Ask them what they would like to spend, and they say, as little as possible. Assessing consumer preferences and willingness to pay through direct rating scales, with separate questions about product features and prices, often fails to capture trade-offs that underlie consumer choice. Conjoint analysis goes beyond simple surveys, providing a more realistic approach to understanding consumer attitudes, opinions, and behavior. Introduced as a fundamental measurement method more than forty years ago, conjoint analysis presents combinations of features and attributes in product profiles and asks people to rank or rate those profiles or to make choices among product profiles. Do you have questions about the design of a new product? Want to assess the importance of product attributes? Do you need to predict consumer choice acoss a range of existing or potential products? Conjoint analysis may be the answer. Include brand names and prices in the description of product profiles, and you can use conjoint analysis to assess brand equity. Product naming and pricing studies are often conjoint studies.…

Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Etat : New.