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Ajouter au panierHardcover. Etat : As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
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Ajouter au panierEtat : New.
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Ajouter au panierhardcover. Etat : New. 1st Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Ajouter au panierEtat : As New. Unread book in perfect condition.
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Ajouter au panierHRD. Etat : New. New Book. Shipped from UK. Established seller since 2000.
Vendeur : Brook Bookstore On Demand, Napoli, NA, Italie
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Ajouter au panierEtat : new.
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Ajouter au panierEtat : New.
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Ajouter au panierEtat : New. pp. 384.
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Ajouter au panierEtat : As New. Unread book in perfect condition.
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
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Ajouter au panierEtat : New. A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Num Pages: 392 pages. BIC Classification: KJQ; KJS; UNF. Category: (P) Professional & Vocational. Dimension: 244 x 170. . . 2016. 1st Edition. Hardcover. . . . .
Langue: anglais
Edité par John Wiley and Sons Ltd, 2016
ISBN 10 : 1119011558 ISBN 13 : 9781119011552
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
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Ajouter au panierHardback. Etat : New. New copy - Usually dispatched within 4 working days.
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Ajouter au panierEtat : New. pp. 384.
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Ajouter au panierEtat : New. A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Num Pages: 392 pages. BIC Classification: KJQ; KJS; UNF. Category: (P) Professional & Vocational. Dimension: 244 x 170. . . 2016. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.
EUR 61,11
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Ajouter au panierGebunden. Etat : New. Antonios Chorianopoulos, Alpha Bank Greece.A step-by-step guide to data mining applications in CRM.Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real busines.
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Ajouter au panierHardcover. Etat : Brand New. har/psc edition. 371 pages. 10.00x7.00x0.75 inches. In Stock.
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Ajouter au panierBuch. Etat : Neu. Neuware - A step-by-step guide to data mining applications in CRM.
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Ajouter au panierHardcover. Etat : Like New. Like New. book.
Langue: anglais
Edité par John Wiley & Sons Inc, New York, 2015
ISBN 10 : 1119011558 ISBN 13 : 9781119011552
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Edition originale impression à la demande
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Ajouter au panierHardcover. Etat : new. Hardcover. A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Part one provides a methodological roadmap, covering both the business and the technical aspects. The data mining process is presented in detail along with specific guidelines for the development of optimized acquisition, cross/ deep/ up selling and retention campaigns, as well as effective customer segmentation schemes. In part two, some of the most useful data mining algorithms are explained in a simple and comprehensive way for business users with no technical expertise. Part three is packed with real world case studies which employ the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Case studies from industries including banking, retail and telecommunications are presented in detail so as to serve as templates for developing similar applications. Key Features: Includes numerous real-world case studies which are presented step by step, demystifying the usage of data mining models and clarifying all the methodological issues.Topics are presented with the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel.Accompanied by a website featuring material from each case study, including datasets and relevant code. Combining data mining and business knowledge, this practical book provides all the necessary information for designing, setting up, executing and deploying data mining techniques in CRM. Effective CRM using Predictive Analytics will benefit data mining practitioners and consultants, data analysts, statisticians, and CRM officers. The book will also be useful to academics and students interested in applied data mining. A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Langue: anglais
Edité par John Wiley and Sons Ltd, 2016
ISBN 10 : 1119011558 ISBN 13 : 9781119011552
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
EUR 61,39
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Ajouter au panierHardback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 756.
Vendeur : Revaluation Books, Exeter, Royaume-Uni
EUR 70,21
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Ajouter au panierHardcover. Etat : Brand New. har/psc edition. 371 pages. 10.00x7.00x0.75 inches. In Stock. This item is printed on demand.
Langue: anglais
Edité par John Wiley & Sons Inc, New York, 2015
ISBN 10 : 1119011558 ISBN 13 : 9781119011552
Vendeur : CitiRetail, Stevenage, Royaume-Uni
Edition originale impression à la demande
EUR 60,06
Quantité disponible : 1 disponible(s)
Ajouter au panierHardcover. Etat : new. Hardcover. A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Part one provides a methodological roadmap, covering both the business and the technical aspects. The data mining process is presented in detail along with specific guidelines for the development of optimized acquisition, cross/ deep/ up selling and retention campaigns, as well as effective customer segmentation schemes. In part two, some of the most useful data mining algorithms are explained in a simple and comprehensive way for business users with no technical expertise. Part three is packed with real world case studies which employ the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Case studies from industries including banking, retail and telecommunications are presented in detail so as to serve as templates for developing similar applications. Key Features: Includes numerous real-world case studies which are presented step by step, demystifying the usage of data mining models and clarifying all the methodological issues.Topics are presented with the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel.Accompanied by a website featuring material from each case study, including datasets and relevant code. Combining data mining and business knowledge, this practical book provides all the necessary information for designing, setting up, executing and deploying data mining techniques in CRM. Effective CRM using Predictive Analytics will benefit data mining practitioners and consultants, data analysts, statisticians, and CRM officers. The book will also be useful to academics and students interested in applied data mining. A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.