ISBN: 9781452257174 - global marketing and advertising: understanding cultural paradoxes (11 résultats)

Paperback. Etat : Good. Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertisingoffers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.Now in its Fourth Edition, this text offers updated information and findings from recent studies, as well as new topics including global public relations, culture and the media, and culture and the Internet, along with more extensive coverage of consumer behavior. It compares theories of human communication in the major world regions and the age-old philosophies on which these are based, and helps readers better understand the connection of personal and mass communication within the digital media world. …

Etat : Very Good. 4th Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Etat : Good. 4th Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Etat : Good. 4th Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Paperback. Etat : Good. Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertisingoffers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.Now in its Fourth Edition, this text offers updated information and findings from recent studies, as well as new topics including global public relations, culture and the media, and culture and the Internet, along with more extensive coverage of consumer behavior. It compares theories of human communication in the major world regions and the age-old philosophies on which these are based, and helps readers better understand the connection of personal and mass communication within the digital media world. …

Paperback. Etat : Fair. Book in Fair condition.

Paperback. Etat : Good. Book in Good condition.

Broschiert. Etat : Gut. 4th edition. 394 Seiten Das hier angebotene Buch stammt aus einer teilaufgelösten Bibliothek und kann die entsprechenden Kennzeichnungen aufweisen (Rückenschild, Instituts-Stempel.); der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 680.…

Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…