9781908999528 - music, markets and consumption par o'reilly, daragh; larsen, gretchen; kubacki, krzysztof (24 résultats)
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Paperback. Etat : New. This is one of the first academically rigorous texts covering the whole topic of popular music as a major market, and its marketing and in the contemporary connected world.There are books written by popular music commentators but Music, Markets and Consumption aims to give a fully international and scholar…ly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It will give the student and specialist a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector. It will collect and analyse a range of key issues in the field including: * The increasing engagement with marketing and consumer studies theory; * The analysis of music as 'product'; * The economics, branding and commercialisation of music globally; * The impact of technology and evolution of venues on music consumption; * The consumer- fans and fandom; * The fast developing international literature. It will be a much needed new perspective for students and researchers of music and arts marketing, cultural consumption and consumption theories and those in the fields of Marketing, Arts, Music and Cultural Studies. The book will also be essential reading for those professionally involved in music marketing and cultural policy.
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Paperback. Etat : Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every liter…ary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
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Paperback. Etat : new. Paperback. This is one of the first academically rigorous texts covering the whole topic of popular music as a major market, and its marketing and in the contemporary connected world.There are books written by popular music commentators but Music, Markets and Consumption aims to give a fully international…and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It will give the student and specialist a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector. It will collect and analyse a range of key issues in the field including:* The increasing engagement with marketing and consumer studies theory;* The analysis of music as product;* The economics, branding and commercialisation of music globally;* The impact of technology and evolution of venues on music consumption;* The consumer- fans and fandom;* The fast developing international literature.It will be a much needed new perspective for students and researchers of music and arts marketing, cultural consumption and consumption theories and those in the fields of Marketing, Arts, Music and Cultural Studies. The book will also be essential reading for those professionally involved in music marketing and cultural policy. A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Etat : New. A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emergi.
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Paperback. Etat : New. This is one of the first academically rigorous texts covering the whole topic of popular music as a major market, and its marketing and in the contemporary connected world.There are books written by popular music commentators but Music, Markets and Consumption aims to give a fully international and scholar…ly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It will give the student and specialist a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector. It will collect and analyse a range of key issues in the field including: * The increasing engagement with marketing and consumer studies theory; * The analysis of music as 'product'; * The economics, branding and commercialisation of music globally; * The impact of technology and evolution of venues on music consumption; * The consumer- fans and fandom; * The fast developing international literature. It will be a much needed new perspective for students and researchers of music and arts marketing, cultural consumption and consumption theories and those in the fields of Marketing, Arts, Music and Cultural Studies. The book will also be essential reading for those professionally involved in music marketing and cultural policy.
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Paperback. Etat : Brand New. 256 pages. 9.00x6.25x0.50 inches. In Stock.
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Paperback. Etat : new. Paperback. This is one of the first academically rigorous texts covering the whole topic of popular music as a major market, and its marketing and in the contemporary connected world.There are books written by popular music commentators but Music, Markets and Consumption aims to give a fully international…and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It will give the student and specialist a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector. It will collect and analyse a range of key issues in the field including:* The increasing engagement with marketing and consumer studies theory;* The analysis of music as product;* The economics, branding and commercialisation of music globally;* The impact of technology and evolution of venues on music consumption;* The consumer- fans and fandom;* The fast developing international literature.It will be a much needed new perspective for students and researchers of music and arts marketing, cultural consumption and consumption theories and those in the fields of Marketing, Arts, Music and Cultural Studies. The book will also be essential reading for those professionally involved in music marketing and cultural policy. A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Taschenbuch. Etat : Neu. Neuware - A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector.
