9781928055921 - remarkable retail: how to win and keep customers in the age of disruption par dennis, steve (42 résultats)
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Hardback. Etat : New. Physical retail isn't dead-but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to thrive in an increasingly volatile and uncertain future.Digital technology has profoundly altered the competitive landscape for retailers. In Remarkable Retail, industry thought le…ader Steve Dennis argues that in a world of nearly infinite choice, where the lines between digital and physical are increasingly blurred, even being very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable.In most retail categories, digital channels are often central to the consumer's journey, but that doesn't mean people aren't also shopping in stores; they're just using them differently, often browsing in one channel and buying in the other. The notion of a physical store channel and an ecommerce channel is increasingly a distinction without a difference; the customer is the channel. The future belongs to those who embrace the blur of digital and physical that represents modern retail today and work to deliver an experience that is more harmonized and more memorable, regardless of how consumers decide to shop.Packed with illuminating case studies from some of modern retail's biggest success stories-and leveraging Dennis's more than thirty years as a senior executive and strategic consultant to dozens of brands-Remarkable Retail lays out the case for going beyond a slightly better version of mediocre and forging a path to being truly remarkable. To help retailers on this transformation journey, Dennis presents eight essential strategies for visionary leaders who are prepared to reimagine their way of doing business. A remarkable retailer is digitally enabled, human-centered, harmonized, mobile, personal, connected, memorable, and radical.In an age where consumers have short attention spans, myriad options, and a digitally integrated relationship with every brand, Remarkable Retail is your indispensable guide to creating a powerful retail experience that keeps your customers coming back for more.
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Hardcover. Etat : new. Hardcover. Times up for boring retail. Retailers have been battling to keep up with digital disruption for years, and the pandemic has turbo-charged every force pressing against them. To win in the post-covid economy, retail brands must be nothing short of remarkable, even if it means changing quickly and…profoundly.The customer is the channel: Power has shifted irretrievably to the consumer. With most customers tethered to their smartphones the distinction between physical and online shopping is becoming increasingly meaningless, and the location that matters is wherever the customer is.The view from above:Remarkable Retail provides a birds-eye view of the trends that are squeezing those retailers that have failed to understand their customers needs, and innovate quickly enough to harness new technologies. In a world of abundant information, choice and access, retailers can no longer get away with simply being good enough.Practical and strategic:Remarkable Retails program of eight essential strategies shows retailers (and the industries that serve them) at all levels, what it takes to create a remarkable experience and a customer story that spreads.Physical retail isnt dead but its role has forever changed: Despite the closure of many longstanding retail brands, physical retail isnt dead. It is possible for brick-and-mortar retail businesses to thrive and prosper in the age of ecommerce if retailers deliver truly remarkable, well harmonized customer experiences. This book will show them how. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Hardback. Etat : New. Physical retail isn't dead-but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to thrive in an increasingly volatile and uncertain future.Digital technology has profoundly altered the competitive landscape for retailers. In Remarkable Retail, industry thought le…ader Steve Dennis argues that in a world of nearly infinite choice, where the lines between digital and physical are increasingly blurred, even being very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable.In most retail categories, digital channels are often central to the consumer's journey, but that doesn't mean people aren't also shopping in stores; they're just using them differently, often browsing in one channel and buying in the other. The notion of a physical store channel and an ecommerce channel is increasingly a distinction without a difference; the customer is the channel. The future belongs to those who embrace the blur of digital and physical that represents modern retail today and work to deliver an experience that is more harmonized and more memorable, regardless of how consumers decide to shop.Packed with illuminating case studies from some of modern retail's biggest success stories-and leveraging Dennis's more than thirty years as a senior executive and strategic consultant to dozens of brands-Remarkable Retail lays out the case for going beyond a slightly better version of mediocre and forging a path to being truly remarkable. To help retailers on this transformation journey, Dennis presents eight essential strategies for visionary leaders who are prepared to reimagine their way of doing business. A remarkable retailer is digitally enabled, human-centered, harmonized, mobile, personal, connected, memorable, and radical.In an age where consumers have short attention spans, myriad options, and a digitally integrated relationship with every brand, Remarkable Retail is your indispensable guide to creating a powerful retail experience that keeps your customers coming back for more.
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Hardcover. Etat : Brand New. 268 pages. 9.25x6.25x0.75 inches. In Stock.
