ISBN: 9787300296913 - marketing research (9th edition) (business administration classics translation series marketing series)(chinese edition) (1 résultats)

paperback. Etat : New. Paperback. Pub Date: 2021-11-01 Pages: 380 Language: Chinese Publisher: Renmin University of China Press. as a classic textbook. the 9th edition keeps pace with the times to enrich and improve the theory. method and practice of marketing research. Readers recognize and solve marketing problems to provide methods and tools. ? Information technology is highly integrated. Based on big data and modern information technology. the author covers research design. data sources. data collection. fixed .…