ISBN: 9787312032813 - 文化创意产业营销:理论与实践 秦宗财 中国科学技术大学出版社 9787312032813 (1 résultats)

paperback. Etat : New. Paperback. Pub Date :2013-08-01 Pages: 257 Language: Chinese Publisher: China University of Science and Technology Press book describes issues related to cultural and creative industries from the theory and practice of marketing two levels . First discusses the basic theory of cultural and creative industries from the theoretical level marketing basic connotation industry's core competitiveness . strategic planning. implementation and management ; Second. from the macro context of cultural an.…