Isbn: 9787561530948 - internet advertising media strategy and impact evaluation (200.811)(chinese edition) (1 résultats)

paperback. Etat : New. Language:Chinese.Pages Number: 274 Publisher: Xiamen University Press Pub. Date :2008-11-1. This book is the pioneer advertising series one of the book is divided into 10 chapters. the main strategy for online advertising media made with impact assessment introduced. which specifically includes the commercial age of the Internet revolution. precision marketing and new channels of direct marketing. corporate communications. ecological change and the impact of online brand strategies and method.…