EUR 14,52
Quantité disponible : 1 disponible(s)
Ajouter au panierHardcover. Etat : Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Langue: anglais
Edité par University of California Press, 1984
ISBN 10 : 0520049527 ISBN 13 : 9780520049529
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
EUR 18,06
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : Very Good. Rev ed. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
EUR 13,78
Quantité disponible : 1 disponible(s)
Ajouter au panierHardcover. Etat : Good. Hardcover; fading and shelf wear to exterior; in good condition with clean text, firm binding.
Vendeur : books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Allemagne
EUR 6,95
Quantité disponible : 1 disponible(s)
Ajouter au paniergebundene Ausgabe. Etat : Gut. 218 Seiten Das hier angebotene Buch stammt aus einer teilaufgelösten Bibliothek und kann die entsprechenden Kennzeichnungen aufweisen (Rückenschild, Instituts-Stempel.); der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 550.
Langue: anglais
Edité par Addison Wesley, 1973
Vendeur : BookDepart, Shepherdstown, WV, Etats-Unis
EUR 16,04
Quantité disponible : 1 disponible(s)
Ajouter au panierPaperback. Etat : UsedGood. Softcover; fading and shelf wear to exterior; otherwise in good condition w ith clean text, firm binding.
Langue: anglais
Edité par University of California Press, 1974
ISBN 10 : 0520026098 ISBN 13 : 9780520026094
Vendeur : Anybook.com, Lincoln, Royaume-Uni
EUR 9,73
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:0520026098.
Edité par MIT Univ Press, Cambridge, MA, 1974
Vendeur : Larry W Price Books, Portland, OR, Etats-Unis
Edition originale
EUR 13,46
Quantité disponible : 1 disponible(s)
Ajouter au panierHardcover. Etat : Very Good. 1st Edition. 532 pp., Illus, Blk Hardback, Gilt title, no DJ, Near Fine, 1st ed, 2nd printing.
EUR 25,73
Quantité disponible : 1 disponible(s)
Ajouter au panierhardcover. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Vendeur : books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Allemagne
EUR 9,99
Quantité disponible : 1 disponible(s)
Ajouter au paniergebundene Ausgabe. Etat : Gut. 532 Seiten Das hier angebotene Buch stammt aus einer teilaufgelösten Bibliothek und kann die entsprechenden Kennzeichnungen aufweisen (Rückenschild, Instituts-Stempel.); der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 990.
Vendeur : books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Allemagne
EUR 9,99
Quantité disponible : 1 disponible(s)
Ajouter au paniergebundene Ausgabe. Etat : Gut. 532 Seiten Der Erhaltungszustand des hier angebotenen Werks ist trotz seiner Bibliotheksnutzung sehr sauber. Es befindet sich neben dem Rückenschild lediglich ein Bibliotheksstempel im Buch; ordnungsgemäß entwidmet. Originalschutzumschlag vorhanden, jedoch Einrisse im Randbereich. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 990.
EUR 14,51
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:0262040387.
Langue: anglais
Edité par University of California Press, 1972
ISBN 10 : 0520026098 ISBN 13 : 9780520026094
Vendeur : Basement Seller 101, Cincinnati, OH, Etats-Unis
EUR 27,09
Quantité disponible : 1 disponible(s)
Ajouter au panierPaperback. Etat : As New.
Vendeur : Bear Bookshop, John Greenberg, Brattleboro, VT, Etats-Unis
EUR 31,16
Quantité disponible : 1 disponible(s)
Ajouter au panier218pp. 8vo Marroon cloth Of Operations Research and Industrial Engineering Near Fine/no dj 0-12-085565-8.
Edité par Addison-Wesley, 1973
Vendeur : Anybook.com, Lincoln, Royaume-Uni
EUR 8,58
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:
Edité par University of California Press, 1972
Vendeur : Anybook.com, Lincoln, Royaume-Uni
EUR 8,58
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:
Edité par Addison-Wesley Publishing Company, Reading, 1973
Vendeur : JB Books, Garrison, ND, Etats-Unis
Signé
EUR 18,06
Quantité disponible : 1 disponible(s)
Ajouter au panierWraps. Etat : Fine. First Paperback Edition. FIRST PRINTING of the First Paperback Edition. A scholarly introduction to basic concepts of microeconomics and systems analysis to assist the professional public manager to reach everyday decisions with respect to economics, public business, problems, techniques, education, the aged, 'necessities' and their distribution, much more. Wraps, graphs, indexed, 250pp. A very nice copy. Very rare, especially in this condition. Size: 8vo - over 7¾" - 9¾" tall. Former Owner Signature. Book.
Vendeur : BookDepart, Shepherdstown, WV, Etats-Unis
EUR 31,74
Quantité disponible : 1 disponible(s)
Ajouter au panierHardcover. Etat : UsedGood. Hardcover, Volume 1 only; Studies in Management Science and Systems; surplu s library copy with the usual stampings; reference number taped to spine; f ading and shelf wear to exterior; fading to pages; otherwise in good condit ion with clean text, tight binding.
Langue: anglais
Edité par John Wiley & Sons Inc, 1970-07-22, 1970
ISBN 10 : 0471467502 ISBN 13 : 9780471467502
Vendeur : biblion2, Obersulm, Allemagne
EUR 6
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : Very Good. Zustandsangabe altersgemäß. Sofortversand aus Deutschland. Buch wiegt maximal 500g. Bibliotheksexemplar mit Stempel und Kleber. 150 Seiten. In englischer Sprache. Einband mit leichten Gebrauchsspuren sowie leicht verfärbt.
Edité par U.S.G.s., 1995
ISBN 10 : 0607866373 ISBN 13 : 9780607866377
EUR 18,97
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : near fine. water resources DI1. stapled binding, pages clean, 66 pages U.S. Geological Survey water Supply Paper 2434.
Langue: anglais
Edité par University of California, 1972
ISBN 10 : 0520026098 ISBN 13 : 9780520026094
Vendeur : Kloof Booksellers & Scientia Verlag, Amsterdam, Pays-Bas
EUR 15,95
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : very good. Berkeley, Calif. : University of California Press, 1974. Paperback. viii, 259 pp. Condition : very good copy. ISBN 9780520026094. Keywords : POLITICS,
Langue: anglais
Edité par University of California Press, 2018
ISBN 10 : 0520304098 ISBN 13 : 9780520304093
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
EUR 42,87
Quantité disponible : Plus de 20 disponibles
Ajouter au panierPAP. Etat : New. New Book. Shipped from UK. Established seller since 2000.
Langue: anglais
Edité par Prentice Hall International series in marketing Case studies Auflage: 0007 (Juli 2001), 2001
ISBN 10 : 0130332712 ISBN 13 : 9780130332714
Vendeur : BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Allemagne
EUR 12,49
Quantité disponible : 1 disponible(s)
Ajouter au panierHardcover. Etat : gut. Auflage: 0007 (Juli 2001). For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. "In the seventh edition of his successful text, Warren Keegan offers a unique blend of managerial relevance, up-todate examples and theoretical insight. This text is a pleasure to read for students and practitioners alike. Once again, this edition convincingly demonstrates why Warren Keegan's text stands out from the crowd." Professor Bodo B. Schlegelmilch, Editor, Journal of International Marketing Chair of International Marketing and Management, Vienna University of Economics and Business Administration "Warren Keegan's new edition of Global Marketing Management will be a classic text, for its scope, breadth, and insights. He takes the reader with ease, clarity and high competence from the fundamentals of Global Marketing Management to the frontiers of Global e-marketing. In a digitizing world, where the globalization of marketing will be increasingly instantaneous and irreversible, Keegan's book, I predict, will be essential reading and an indispensable reference." Howard V. Perlmutter, Ph.D, Emeritus Professor of Social Architecture and Management, The Wharton School "Keegan's Global Marketing Management, Seventh Edition, is an impressive revision of the classic work on global marketing and is without question the world's leading textbook for students and reference for business executives on international and global marketing. Warren Keegan covers everything, from the fundamental concepts; tools and core issues to the contemporary up to the minute 'hot' topics. Keegan is the world's leading 'guru' on Global Marketing and he shares his vast understanding and knowledge in this impressive revision." Hermawan Kartajaya, Governor, Asia Pacific Marketing Federation "Warren Keegan is to global marketing what Philip Kotler is to marketing. As a student, then as a teacher, Keegan was my hero and there is still no one who comes anywhere near him for depth, excitement, clarity, and vision. This seventh edition is a book that stands head and shoulders above all others. It pushes the state-of-the-art to even new frontiers. For anyone interested in global marketing, whether student, teacher, or practitioner, this book is a must." Professor Malcolm H.B. McDonald, Professor of Marketing Strategy and Deputy Director, Cranfield School of Management This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategiesmarketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotionpersonal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. Dr. Keegan is Professor of International Business and Marketing and Director of the Center for Global Business Strategy at the Lubin School of Business of Pace University-New York, and is Visiting Professor, Cranfield University School of Management (UK), CEIBS (China European International Business School)-Shanghai, Wharton Executive Programs, University of Pennsylvania, and ESSEC, Cergy-Pontoise-France. He is the founder of Warren Keegan Associates, Inc., a consulting consortium of experts in global strategy formulation and implementation. The firm is affiliated with Marketing Strategy & Planning, Inc.-New York, and MarkPlus, Indonesia's leading marketing consulting firm. Dr. Keegan is Chairman of the Markplus Global Institute-Singapore. He wrote the first multinational marketing textbook and is one of the world's leading experts on marketing and global business. He holds B.S. and M.S. degrees in economics from Kansas State University and an MBA and doctorate in marketing and international business from the Harvard Business School. He has held faculty positions at a number of business schools including Columbia, George Washington University, New York University, INSEAD, IMD, and the Stockholm School of Economics. His experience includes consulting with Boston Consulting Group and Arthur D. Little, marketing planning with the Pontiac Division of General Motors, and Chairman of Douglas A. Edwards, Inc., a New York commercial real estate firm. He is a consultant to a number of global firms. Current or former clients include AT&T, Bertelsmann, Bell Atlantic, General Electric, J. Walter Thompson, PurduePharma, Philips, Reckitt & Colman, Singapore I.
Langue: anglais
Edité par University of California Press, 2018
ISBN 10 : 0520304098 ISBN 13 : 9780520304093
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
EUR 42,55
Quantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New. In.
Edité par North-Holland, 1976
Vendeur : Zubal-Books, Since 1961, Cleveland, OH, Etats-Unis
EUR 26,70
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : Good. 480 pp., hardcover, ex library, else text and binding still clean, tight, and bright. - If you are reading this, this item is actually (physically) in our stock and ready for shipment once ordered. We are not bookjackers. Buyer is responsible for any additional duties, taxes, or fees required by recipient's country.
Langue: anglais
Edité par University of California Press, 1983
ISBN 10 : 0520049535 ISBN 13 : 9780520049536
Vendeur : J. HOOD, BOOKSELLERS, ABAA/ILAB, Baldwin City, KS, Etats-Unis
EUR 58,71
Quantité disponible : 1 disponible(s)
Ajouter au panierHardcover. Revised edition. 327pp. Near new condition, covers bright, text clean and binding tight in a near new dust jacket which is now in a clear protective mylar sleeve.
Langue: anglais
Edité par University of California Press, 1984
ISBN 10 : 0520049527 ISBN 13 : 9780520049529
Vendeur : Vintage Books and Fine Art, Oxford, MD, Etats-Unis
EUR 64,58
Quantité disponible : 1 disponible(s)
Ajouter au panierPaperback. Etat : Very Good. 8vo - over 7. Trade paperback. Square Tight Binding.Clean interior. Two small p/o stamps to front end paper. Wraps lightly age toned.
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
EUR 61,41
Quantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New. In.
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
EUR 61,41
Quantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New. In.
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
EUR 61,41
Quantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New. In.
Vendeur : Chiron Media, Wallingford, Royaume-Uni
EUR 57,39
Quantité disponible : 10 disponible(s)
Ajouter au panierPaperback. Etat : New.