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Ajouter au panierPF. Etat : New.
Langue: anglais
Edité par Springer International Publishing AG, Cham, 2023
ISBN 10 : 3031074246 ISBN 13 : 9783031074240
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Ajouter au panierPaperback. Etat : new. Paperback. This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data. The first part focuses on the role of competition law in shaping the digital economy. It discusses the use of personal data, the market power of platforms, the assessment of free services, and more broadly the responsibility of dominant companies in the smooth functioning of the digital economy. In turn, the second part sheds light on how the conduct of influencers, native advertising and the use of AI for marketing purposes can be controlled by the law, focusing on the use of personal data and the impact of behavioral advertising on consumers. In this regard, the book brings together the current legal responses across a number of European and other countries, all summarized and elaborated on in the form of two international reports.The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues. This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Ajouter au panierTaschenbuch. Etat : Neu. Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing | Bruce Kilpatrick (u. a.) | Taschenbuch | xvii | Englisch | 2023 | Springer | EAN 9783031074240 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Langue: anglais
Edité par Springer International Publishing, Springer International Publishing Dez 2023, 2023
ISBN 10 : 3031074246 ISBN 13 : 9783031074240
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Ajouter au panierTaschenbuch. Etat : Neu. Neuware -This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data.The first part focuses on the role of competition law in shaping the digital economy. It discusses the use of personal data, the market power of platforms, the assessment of free services, and more broadly the responsibility of dominant companies in the smooth functioning of the digital economy. In turn, the second part sheds light on how the conduct of influencers, native advertising and the use of AI for marketing purposes can be controlled by the law, focusing on the use of personal data and the impact of behavioral advertising on consumers.In this regard, the book brings together the current legal responses across a number of European and other countries, all summarized and elaborated on in the form of two international reports.The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 476 pp. Englisch.
Langue: anglais
Edité par Springer International Publishing, Springer Nature Switzerland Dez 2022, 2022
ISBN 10 : 3031074211 ISBN 13 : 9783031074219
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Ajouter au panierBuch. Etat : Neu. Neuware -This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data.The first part focuses on the role of competition law in shaping the digital economy. It discusses the use of personal data, the market power of platforms, the assessment of free services, and more broadly the responsibility of dominant companies in the smooth functioning of the digital economy. In turn, the second part sheds light on how the conduct of influencers, native advertising and the use of AI for marketing purposes can be controlled by the law, focusing on the use of personal data and the impact of behavioral advertising on consumers.In this regard, the book brings together the current legal responses across a number of European and other countries, all summarized and elaborated on in the form of two international reports.The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 476 pp. Englisch.
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Ajouter au panierEtat : New.
Langue: anglais
Edité par Springer International Publishing, Springer International Publishing, 2023
ISBN 10 : 3031074246 ISBN 13 : 9783031074240
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Ajouter au panierTaschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data.The first part focuses on the role of competition law in shaping the digital economy. It discusses the use of personal data, the market power of platforms, the assessment of free services, and more broadly theresponsibility of dominant companies in the smooth functioning of the digital economy. In turn, the second part sheds light on how the conduct of influencers, native advertising and the use of AI for marketing purposes can be controlled by the law, focusing on the use of personal data and the impact of behavioral advertising on consumers.In this regard, the book brings together the current legal responses across a number of European and other countries, all summarized and elaborated on in the form of two international reports.The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues.
Langue: anglais
Edité par Springer International Publishing, Springer Nature Switzerland, 2022
ISBN 10 : 3031074211 ISBN 13 : 9783031074219
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Ajouter au panierBuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data.The first part focuses on the role of competition law in shaping the digital economy. It discusses the use of personal data, the market power of platforms, the assessment of free services, and more broadly theresponsibility of dominant companies in the smooth functioning of the digital economy. In turn, the second part sheds light on how the conduct of influencers, native advertising and the use of AI for marketing purposes can be controlled by the law, focusing on the use of personal data and the impact of behavioral advertising on consumers.In this regard, the book brings together the current legal responses across a number of European and other countries, all summarized and elaborated on in the form of two international reports.The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues.
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Ajouter au panierPaperback. Etat : Brand New. 474 pages. 9.25x6.10x1.08 inches. In Stock.
Langue: anglais
Edité par Springer International Publishing AG, Cham, 2023
ISBN 10 : 3031074246 ISBN 13 : 9783031074240
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Ajouter au panierPaperback. Etat : new. Paperback. This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data. The first part focuses on the role of competition law in shaping the digital economy. It discusses the use of personal data, the market power of platforms, the assessment of free services, and more broadly the responsibility of dominant companies in the smooth functioning of the digital economy. In turn, the second part sheds light on how the conduct of influencers, native advertising and the use of AI for marketing purposes can be controlled by the law, focusing on the use of personal data and the impact of behavioral advertising on consumers. In this regard, the book brings together the current legal responses across a number of European and other countries, all summarized and elaborated on in the form of two international reports.The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues. This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Ajouter au panierHardcover. Etat : Brand New. 457 pages. 9.25x6.00x1.25 inches. In Stock.
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Ajouter au panierEtat : New.
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Ajouter au panierPAP. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Ajouter au panierEtat : new. Questo è un articolo print on demand.
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Ajouter au panierEtat : new. Questo è un articolo print on demand.
Langue: anglais
Edité par Springer International Publishing, 2022
ISBN 10 : 3031074211 ISBN 13 : 9783031074219
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Ajouter au panierGebunden. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Provides an analysis of two hot topics in the field of antitrust and unfair competition lawIdentifies trends and highlights the differences between and most interesting features of national regulationsCovers a broad range of jurisdictions.
Langue: anglais
Edité par Springer International Publishing, 2023
ISBN 10 : 3031074246 ISBN 13 : 9783031074240
Vendeur : moluna, Greven, Allemagne
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Ajouter au panierKartoniert / Broschiert. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Provides an analysis of two hot topics in the field of antitrust and unfair competition lawIdentifies trends and highlights the differences between and most interesting features of national regulationsCovers a broad range of jurisdictions.
Langue: anglais
Edité par Springer International Publishing, Springer Nature Switzerland Dez 2022, 2022
ISBN 10 : 3031074211 ISBN 13 : 9783031074219
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
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Ajouter au panierBuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data.The first part focuses on the role of competition law in shaping the digital economy. It discusses the use of personal data, the market power of platforms, the assessment of free services, and more broadly theresponsibility of dominant companies in the smooth functioning of the digital economy. In turn, the second part sheds light on how the conduct of influencers, native advertising and the use of AI for marketing purposes can be controlled by the law, focusing on the use of personal data and the impact of behavioral advertising on consumers.In this regard, the book brings together the current legal responses across a number of European and other countries, all summarized and elaborated on in the form of two international reports.The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues. 476 pp. Englisch.
Langue: anglais
Edité par Springer International Publishing, Springer Nature Switzerland Dez 2023, 2023
ISBN 10 : 3031074246 ISBN 13 : 9783031074240
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
EUR 267,49
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Ajouter au panierTaschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data.The first part focuses on the role of competition law in shaping the digital economy. It discusses the use of personal data, the market power of platforms, the assessment of free services, and more broadly theresponsibility of dominant companies in the smooth functioning of the digital economy. In turn, the second part sheds light on how the conduct of influencers, native advertising and the use of AI for marketing purposes can be controlled by the law, focusing on the use of personal data and the impact of behavioral advertising on consumers.In this regard, the book brings together the current legal responses across a number of European and other countries, all summarized and elaborated on in the form of two international reports.The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues. 476 pp. Englisch.
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Ajouter au panierBuch. Etat : Neu. Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing | Bruce Kilpatrick (u. a.) | Buch | xvii | Englisch | 2022 | Springer | EAN 9783031074219 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand.