Authenticity (Plus de 22 000 résultats)

Paperback. Etat : Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Etat : Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Fang, Jess (illustrateur).

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Etat : Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Scott, Zuri (illustrateur).

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Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Etat : Very Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Fang, Jess (illustrateur).

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Paperback. Etat : Very Good. What a highly successful, centuries-old practice can teach the corporate world and how it can bring more meaning to one's career.

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Etat : Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Etat : Good. The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: "What's your story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers make our feet feel better--and look cooler--than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don't talk about features or even benefits. Instead, they tell a story--a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it's time to embrace the power of the story. As Godin writes, "Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn't invent storytelling. They just perfected it.".…

Etat : Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Etat : Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Etat : Good. Cultivate an open heart and deepen your kindness and compassion response with this accessible, 28-day program of meditation and mindfulness exercises for a new generation of meditators. You've heard about all the ways meditation can help improve your overall health and wellbeing. You've probably even tried it once or twice and are thinking, "Now what?" Maintaining a meditation practice can seem like a daunting task, but Kindness Now will introduce you to the basics of mindfulness meditation and guide you into a deeper practice intended to promote personal growth and connection to your authentic self. Meditation teacher Amanda Gilbert introduces the traditional Buddhist heart practices known as the brahma-viharas-- Loving-Kindness, Compassion, Appreciative Joy, and Equanimity--as the foundation for a successful meditation practice. Gilbert will instruct you on how to bring these heart practices into your life through her 28-day guided meditation program aimed at helping you become a kinder, more compassionate, and radically loving person. With each daily practice, you will learn how to be more resilient in the face of common stressors, including anxiety, feelings of depression, "imposter" syndrome, and social media comparison effects, and ultimately make meditation an essential part of your life and self-care practice.…

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