Brand hate (63 résultats)

Soft cover. Etat : Very Good. 1st Edition. First edition, first printing # 46-718 of this stand-alone western novel. Faint reading creases near the spine. Light rubbing to the cover. Age toning to the cover and pages. In Very Good Condition.

Etat : As New. Unread book in perfect condition.

Etat : New.

Paperback. 46-718 very good paperback.

Etat : New.

Etat : New.

Etat : New. 306.

Etat : New. In English.

Etat : Good. PAPERBACK - GOOD Condition - Book cover has light wear, no markings in book. From private collection. Ships same or next business day.

Etat : New.

Mass Market Paperback. Etat : Very Good. First Edition. First Edition, First Printing. Not price-clipped ($0.45 price on cover). Published by Tower, 1966. 12mo. Paperback. Code of 46-718 on cover and spine. Orange stained page ends. Book is very good. Covers have some light shelf wear. Pen marks on front cover and first page. Surface tear on inside cover. 100% positive feedback. 30 day money back guarantee. NEXT DAY SHIPPING! Excellent customer service. Please email with any questions. All books packed carefully and ship with free delivery confirmation/tracking. All books come with free bookmarks. Ships from Sag Harbor, New York.…

Etat : As New. Unread book in perfect condition.

Etat : New.

Disbound. Etat : Worn Condition.

Hardcover. Etat : Very Good+. Etat de la jaquette : Very Good-. First Edition; First Printing. Provenance: This book is from the estate of Michigan Senator Jack Faxon and comes with a letter of provenance and piece of Faxon ephemera laid-in. Red cloth cover has lightly pushed-in spine caps but clean, bright, and in very good+ condition. Boards and spine are straight. Binding is tight. Pages are clean and near pristine. Dust jacket is sunned on spine panel with modest wear to the extremities but clean, bright, and in very good- condition. DJ flap is price clipped. DJ protected by a brand new, clear, acid-free mylar cover. We add mylar covers to all books with DJs to preserve the DJs and add luster to magnify their beauty. (If pictured, shown without the mylar cover for an accurate representation of dust jacket. ); 8.1 X 5.1 X 0.9 inches; 284 pages.…

Etat : New. Print on Demand.

Etat : As New. Unread book in perfect condition.

PF. Etat : New.

Etat : New.

Etat : New.

Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Master's Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Radboud Universiteit Nijmegen (Nijmegen School of Management), language: English, abstract: Brand hate can entail a series of consumer behaviors that may result in brand equity loss. The following thesis explores the phenomenon of brand hate through the conduction of in-depth interviews among 20 consumers from a variety of backgrounds. Drawing on theory from social psychology and Sternberg's (2003) duplex theory of hate, the author presents results with regard to the nature of brand hate, the consequences it entails, its development over time, as well as managerial implications to tackle this phenomenon. An important finding is that a significant proportion of consumers is more inclined to feel dislike rather than hate towards brands and that consumers' disposition to engage in online WOM and activism is particularly low. …

Etat : New. pp. 208.

Softcover/Paperback. Etat : Good. -This is a 11"x14" lobby card. -Original used theater lobby card. -Stars Bob Steele. -Tape, tape residue and wear. -Great promotional item, suitable for framing. - GRADE: Good.

Softcover/Paperback. Etat : Good. -This is a 11"x14" lobby card. -Original used theater lobby card. -Stars Jack Rockwell, James Flavin and Bob Steele. -Tape, tape residue and wear. -Great promotional item, suitable for framing. - GRADE: Good.

Softcover/Paperback. Etat : Good. -This is a 11"x14" lobby card. -Original used theater lobby card. -Stars George 'Gabby' Hayes, Archie Ricks, and Bob Steele. -Tape, tape residue and wear. -Great promotional item, suitable for framing. - GRADE: Good.

Etat : New. In English.

Etat : New.

Etat : As New. Unread book in perfect condition.

Paperback. Etat : Brand New. 2nd reprint edition. 212 pages. 9.25x6.10x0.45 inches. In Stock.

Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book focuses on the concept of 'brand hate' and consumer negativity in today's digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run into hateful language about companies and their brands in today's digital consumption spaces. Consumer hostility and hate is not hidden and silent anymore but is now openly shared on many online anti-brand websites, consumer social networking sites, and complaint and review boards.The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments. It describes the situations which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and social levels. This newly updated edition discusses recent research findings from brand hate literature with new cases and extended managerial analysis. Thus, the book provides strategic perspectives on how to handle such situations to achieve better functioning markets for scholars and practitioners in marketing, psychology, and consumer behavior.…