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Ajouter au panierHardcover. Etat : Fine. 8vo. 224 pp. Routledge Interpretive Market Research Series. We specialize in fine books in collectible condition. Orders are professionally packaged and shipped promptly. W12.
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Ajouter au panierHardcover. Etat : Brand New. 1st edition. 203 pages. 9.50x6.25x0.50 inches. In Stock.
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Ajouter au panierTaschenbuch. Etat : Neu. Consumer Value | A Framework for Analysis and Research | Morris Holbrook | Taschenbuch | Einband - flex.(Paperback) | Englisch | 1998 | Routledge | EAN 9780415191937 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
EUR 110,36
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Ajouter au panierTaschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - 'Consumer Value' is one of the few books which attempts to define and analyze exactly what it is that consumers want. The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept. The major types of value are identified and related to one another through an innovative framework based around eight concepts: efficiency, excellence, status, esteem, play, aesthetics, ethics, and spirituality. 'Consumer Value' contains an broad range of contributions and a highly individualistic approach, this book is guaranteed to shed new light on the subject. Contributors: Stephen Brown, Kent Grayson, Morris B. Holbrook, France Leclerc, Richard L. Oliver, Marsha L. Richins, N. Bernd H. Schmitt, Craig Smith, Michael R. Solomon and Janet Wagner.
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
EUR 279,71
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Ajouter au panierBuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - As shoppers, what factors influence our decision to purchase an object or service Why do we chose one product over another How do we attribute value as part of the shopping experience The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour.This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality.Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.