Consumer (Plus de 76 000 résultats)

Paperback. Etat : Good. Find out how large teams of specialized workers come together to design, plan, and program today's cutting edge video games.Calling All Innovators series introduces students to careers in science and technology. The complex text allows readers (Grades 5-8) to determine the main idea and explain how it is supported by key details. With advanced HD graphics, motion controls, and 3-D images, video games have come a long way since their earliest days. While these games are fun to play, making them is no simple process.…

Paperback. Etat : Good. Trace the history of animation from its earliest roots to its most recent successes and beyond.Calling All Innovators series introduces students to careers in science and technology. The complex text allows readers (Grades 5-8) to determine the main idea and explain how it is supported by key details. From early successes such as Steamboat Willie and the Merrie Melodies series to modern masterpieces such as WALL-E and Spirited Away, the world of animated film and television has come a long way since its beginning. Readers will learn about the different types of artists, engineers, and filmmakers who have made this incredible blend of art and technology possible throughout the decades.…

Paperback. Etat : Good.

Paperback. Etat : Good. Being a consumer is now integral to the human experience, something none of us can avoid. At the same time, many of the products that we buy come to us with histories steeped in highly unethical practices, such as worker exploitation, animal suffering, and environmental damage. Consuming Choices considers the ethical dimensions of consumer life by exploring several basic questions: Exactly what sorts of unethical practices are implicated in today's consumer products? Does moral culpability for these practices fall solely on the companies that perform them, or does it also fall upon consumers who purchase the products made with such practices? And most importantly, do consumers ever have moral obligations to avoid particular products? To answer, David T. Schwartz provides the most detailed philosophical exploration to date on consumer ethics. He utilizes historical and fictional examples to illustrate the types of wrongdoing currently implicated by consumer products in this age of globalization, offers a clear description of the relevant moral theories and important ethical concepts, and provides concrete suggestions on how to be a more ethical consumer.…

Paperback. Etat : Good.

Paperback. Etat : Fair.

Paperback. Etat : Good.

Paperback. Etat : Very Good.

Paperback. Etat : Good. This book cracks the supposedly indecipherable code of marketing to the new Chinese consumer - all 1.3 billion of them. It distils what Tom Doctoroff has learned over the past eleven years in Greater China with J. Walter Thompson, one of the region's largest advertising agencies. Marketers of some of the world's leading brands tend to come to China with mistaken ideas of how to apply Western thinking to the marketplace. But the Chinese are different. The same rules do not apply. As a result, Doctoroff will delve into the psyches of contemporary Chinese consumers for the reader to explain the importance of culture in shaping buying decisions. He uncovers the core drivers of behaviour and preference in key market segments, provides tools to help readers harness the power of insight into consumers' fundamental motivations in the Chinese marketplace, and, lastly, reveals the pitfalls into which many multinational competitors often fall. Anyone who plans to do business in China shouldn't get on the plane without this book.…

Paperback. Etat : Good.

Paperback. Etat : Good.

Paperback. Etat : Very Good. Our kids are becoming consumers at an alarmingly young age. Many children are already asking for products by brand name at age two. Toy and media corporations have long manipulated the insecurities of parents to move their products, but Buy, Buy Baby unveils the chilling fact that these companies are now using and often funding the latest research in child development to enable them to sell directly to babies and toddlers. Susan Gregory Thomas presents shocking evidence that some of these products actually impair development and could harm our kids socially and cognitively, for life. The good news is that parents can overcome this dangerous economic and cultural shift. Blending prodigious reportage with an empathic voice, Thomas shows how we can help our children live at their natural pace, not the frenetic clip that serves only the toddler-industrial complex. Buy, Buy Baby helps us fight the power that marketers wield by exposing the false fears they spread.…

Paperback. Etat : Very Good.

Paperback. Etat : Very Good.

Hardback. Etat : Fair. Find out what a career in television is all about.Whether you like to watch live broadcasts of your local sports teams, discuss the results of the latest reality shows with your friends, or stream shows on your laptop, you probably have a wide range of TV shows that you like to watch. Readers will find out how these shows are created and broadcast into millions of homes around the world. They will also learn about the history of television, explore a variety of different careers within the television industry, and take a look at some of the most groundbreaking shows ever made. The complex text in this title allows readers to determine the main idea and explain how it is supported by key details. The diagrams, charts, and graphs add clarity and help students navigate the text.…

Paperback. Etat : Good. Addresses environmental issues, such as acid rain, in a way which relates directly to the daily lives of 9-12 year olds. The book, which won the 1990 Earthworm Award, follows the formula of The Green Consumer Guide by showing the reader exactly what he or she can do to save the planet.…

Paperback. Etat : Good.

Paperback. Etat : Very Good.

Paperback. Etat : Fair. This volume of the>Handbook of Experimental Pharmacology, which celebrated its 100th anniversary in 2019, addresses the rapidly growing and evolving field of metabolomics. It has been compiled and designed to broaden and enrich your understanding as well as simplify a complicated picture of the diverse field of metabolomics. This is accomplished by chapters from experts in the field on basic principles as well as reviews and updates of analytical techniques. The variety and different perspectives of the NMR approaches are described in the chapters By David Wishart, Daniel Raftery and Ryan McKay, while mass spectrometry advances are covered by Charles R. Evans and Stefan Kempa. This book also reflects the state of the art in the application of metabolomics to cell biology (Marta Cascante and Ulrich Guenther) and chapters that share insights into the application of metabolomics in various diseases (Paola Turano and Claudio Luchinat, Rachel S. Kelly and Jessica Lasky-Su, Paige Lacy, and Angela Rogers. Relationships of metabolomics with drugs are highlighted by Robert Verpoorte (natural products drug discovery), by Oscar Millet and by Turano and Luchinat (perspectives in precision medicine) and by Daniel L. Hertz (drug-induced peripheral neuropathy). From the above list of diverse topics, we believe this book has interdisciplinary appeal and scholars with an interest in the role of metabolomics in achieving precision medicine will find it of particular or special interest.…

Paperback. Etat : Good.

Paperback. Etat : Good. How efficient are front-load washing machines? When is it time to replace your old refrigerator? This book answers these questions for consumers who want to improve their home's energy performance and reduce costs. It provides an overview of the inter-relationships between energy use, economics and the environment.…

Paperback. Etat : Very Good. Is laminate flooring good or bad? Should one buy beverages in plastic bottles or cans? And how can one crack the code of little numbers in triangles on the bottom of plastic containers? Virtuous Consumer is for busy people who want to buy responsibly but are not sure where to start. There's surprisingly little useful information available, so in this book Leslie Garrett provides the answers to commonly asked questions. Each chapter in this practical, easy-to-read book reveals how a particular sector of the economy impacts the planet and its people. Those who want a greater understanding of the issues can read the whole thing -- those who don't can turn straight to "The Buy Line," a section at the end of each chapter that clearly and succinctly explains what items to put on one's shopping list. What's more, the book is sprinkled with bizarre trivia, fascinating personality profiles, and quick tips -- all focused on living a greener, cleaner life.…

Paperback. Etat : Good. Is laminate flooring good or bad? Should one buy beverages in plastic bottles or cans? And how can one crack the code of little numbers in triangles on the bottom of plastic containers? Virtuous Consumer is for busy people who want to buy responsibly but are not sure where to start. There's surprisingly little useful information available, so in this book Leslie Garrett provides the answers to commonly asked questions. Each chapter in this practical, easy-to-read book reveals how a particular sector of the economy impacts the planet and its people. Those who want a greater understanding of the issues can read the whole thing -- those who don't can turn straight to "The Buy Line," a section at the end of each chapter that clearly and succinctly explains what items to put on one's shopping list. What's more, the book is sprinkled with bizarre trivia, fascinating personality profiles, and quick tips -- all focused on living a greener, cleaner life.…

Hardback. Etat : Fair.

Paperback. Etat : Good. Divided in to two parts, this book provides an introduction to the foundations of research methods, with the goal of enabling students and professionals in the field of applied linguistics to become discerning consumers able to effectively use published research for practical purposes in educational settings.…

Paperback. Etat : Good. A simple guidebook for navigating the new world of sports marketing and brand managementThe modern consumer, today?s fan, is no longer passive. Over three quarters of millennials say they prefer experiences over traditional advertising. Old approaches won?t work. Yard barkers handing out free towels. A stadium plastered with billboards. Maybe a new Jumbotron. Today?s fan is looking for something more engaging, more interactive, and more immersive.Industry pioneer, James Giglio, the founder of MVP Interactive, takes us through his fascinating decade-long journey, starting out with a vision for immersive experiences, well before anyone had ever heard of virtual reality. Over that time, he has had the opportunity to work with many leading sports teams, professional leagues, advertising agencies, and consumer brands, to completely redefine the fan experience and now he shares those lessons with us.James also takes us through his own personal story of building a startup, from growing up as a daydreaming kid in Ocean County, New Jersey, to working with an advertising agency in New York and recognizing that three themes were emerging: the iPhone app explosion, the increased use of digital signage or so-called ?street furniture,? and the emergence of ?pop up events? by leading brands. He began to wonder how these three trends could be brought together. What if the immersive technology on our iPhone could be brought to the streetscape? What if those digital displays could become interactive? And what if brands could attract consumers to them rather them just hawking them promotions and free stuff? The result was MVP Interactive. But like any startup, there were bumps along the way and James? story is a heartfelt, honest tale of making many. let?s just say, learning a lot of lessons along the way.The timing could not be better. Post Covid, events are back and back big. During the pandemic, we all went fully remote and realized it was just way too much screentime. But we are also not going back to the way it was. Beyond the Jumbotron lies a new, hybrid world where human interaction and technology combine. James takes us through not only the why ? the dramatic changes in consumer attitudes and behavior that are driving the adoption of immersive technology, but more importantly the how ? how to bring these projects to life and lead to real, measurable result after case study and shows the possibilities of new technology are not only endless, but also just the beginning. lts for sports properties and brands. James and his team at MVP Interactive have completed over 200 immersive technology projects and the book is filled with case study after case study and shows the possibilities of new technology are not only endless, but also just the beginning.…

Etat : Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Etat : Good. The book is designed to enable students to become intelligent consumers of educational research in a non-technical, non-intimidating manner. Students are shown how to analyze and evaluate the research, and judge the usefulness of the findings for educational practice.Extensive use of aides to facilitate student learning include; chapter roadmaps and concept maps, study questions, a book website, consumer tips, examples and excerpts from published articles (including seven full length articles), and author reflections. The fourth edition includes a more extensive, balanced presentation of both quantitative and qualitative methods, new discussion of mixed-mode studies, new discussion of effect size, greater treatment of survey research.…

paperback. Etat : Very Good.

paperback. Etat : Fair.