Contribution segmentation profiling targeting par anonymous (6 résultats)

Etat : New.

Etat : New.

Etat : New. Print on Demand.

Etat : New. PRINT ON DEMAND.

Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Case Study from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Dr. Buhmann Schule gemeinnützige GmbH, language: English, abstract: In their daily life coffee is mostly indispensable for people nowadays. Already in the 1980¿s in the UK coffee was very popular and well known, even though the English preferred drinking tea. As coffee consumption increased the demand for complementary products like coffee creamers increased also. As coffee creamers gained popularity in the UK Coffee-Mate, Nestlé¿s brand of coffee creamer, was faced with the problem that its market was still relatively small with a variety of competitors manufacturing substitutes, e.g. cream and other brands of coffee whitener. Being confronted with this and a decreasing advertising budget the managers of Coffee-Mate were forced to look for new consumers in an attempt to increase sales.As a first step, they did a survey, to get to know their potential customers better and to have a better general overview of the target market. Because the competition in the coffee creamer sector is relatively strong, it was essential that Coffee-Mate created a strategy with the aim of strengthening their position in the coffee creamer market in Great Britain and surpass their competitors.To clarify the next steps for the company, it is the aim of this Case Study to investigate and evaluate the segments of the Coffee-Mate in terms of finding a proper recommendation for an effective strategy that Coffee-Mate could use.Books on Demand GmbH, Überseering 33, 22297 Hamburg 20 pp. Englisch.…

Taschenbuch. Etat : Neu. The contribution of segmentation, profiling and targeting to the successful marketing of Coffee-Mate in Great Britain | Case Study | Anonymous | Taschenbuch | 20 S. | Englisch | 2018 | GRIN Verlag | EAN 9783668782556 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu Print on Demand. …