Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
EUR 17,01
Autre deviseQuantité disponible : 2 disponible(s)
Ajouter au panierEtat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
EUR 5,81
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Ajouter au panierPaperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.85.
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
EUR 5,81
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Ajouter au panierPaperback. Etat : Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 2.85.
Vendeur : Better World Books: West, Reno, NV, Etats-Unis
EUR 9,68
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Ajouter au panierEtat : Good. Used book that is in clean, average condition without any missing pages.
Edité par New Age International Publisher, 2010
ISBN 10 : 8184893841 ISBN 13 : 9788184893847
Langue: anglais
Vendeur : ALLBOOKS1, Direk, SA, Australie
EUR 31,88
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierBrand new book. Fast ship. Please provide full street address as we are not able to ship toPOboxaddress.
Vendeur : SecondSale, Montgomery, IL, Etats-Unis
EUR 5,79
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Edité par Springer Science & Business Media, 2008
ISBN 10 : 0387725784 ISBN 13 : 9780387725789
Langue: anglais
Vendeur : Bookbot, Prague, Rébublique tchèque
EUR 36,23
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Ajouter au panierEtat : Fair. Beschriftungen / Markierungen; Leichte Risse.
EUR 59,73
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Ajouter au panierHardcover. Etat : As New. BRAND NEW hardcover, minimal shelf/handling wear. Book.
Vendeur : POQUETTE'S BOOKS, DEWITT, MI, Etats-Unis
EUR 64,28
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Ajouter au panierpaperback. Etat : Good.
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
EUR 122,77
Autre deviseQuantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New. In.
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
EUR 112,38
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Ajouter au panierEtat : New.
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 118,08
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Ajouter au panierEtat : New.
Vendeur : Best Price, Torrance, CA, Etats-Unis
EUR 122,22
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : New. SUPER FAST SHIPPING.
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
EUR 130,99
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Ajouter au panierEtat : As New. Unread book in perfect condition.
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 132,19
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Ajouter au panierEtat : As New. Unread book in perfect condition.
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
EUR 190,50
Autre deviseQuantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New. In.
Vendeur : Lucky's Textbooks, Dallas, TX, Etats-Unis
EUR 130,40
Autre deviseQuantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New.
Vendeur : Best Price, Torrance, CA, Etats-Unis
EUR 174,40
Autre deviseQuantité disponible : 2 disponible(s)
Ajouter au panierEtat : New. SUPER FAST SHIPPING.
Vendeur : Toscana Books, AUSTIN, TX, Etats-Unis
EUR 181,34
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierPaperback. Etat : new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks.
Vendeur : Revaluation Books, Exeter, Royaume-Uni
EUR 200,12
Autre deviseQuantité disponible : 2 disponible(s)
Ajouter au panierPaperback. Etat : Brand New. 1st edition. 872 pages. 9.20x6.10x1.70 inches. In Stock.
Edité par Springer New York, Springer New York, 2008
ISBN 10 : 0387725784 ISBN 13 : 9780387725789
Langue: anglais
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
EUR 198,19
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierTaschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today's organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise-from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing.'This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics.' (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen)'A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years.' (Don Lehmann, George E. Warren Professor of Business, Columbia Business School)'The title tells a lot about the book's approach-though the cover reads, 'database,' the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story - in case after case - which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization.' (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.)'In this tour de force of carefulscholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject.' (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University).
Vendeur : Mispah books, Redhill, SURRE, Royaume-Uni
EUR 208,33
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierPaperback. Etat : Like New. Like New. book.
Vendeur : Lucky's Textbooks, Dallas, TX, Etats-Unis
EUR 185,14
Autre deviseQuantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New.
Vendeur : Revaluation Books, Exeter, Royaume-Uni
EUR 280,54
Autre deviseQuantité disponible : 2 disponible(s)
Ajouter au panierHardcover. Etat : Brand New. 1st edition. 871 pages. 9.25x6.50x1.50 inches. In Stock.
Vendeur : Revaluation Books, Exeter, Royaume-Uni
EUR 150,44
Autre deviseQuantité disponible : 2 disponible(s)
Ajouter au panierPaperback. Etat : Brand New. 1st edition. 872 pages. 9.20x6.10x1.70 inches. In Stock. This item is printed on demand.