Edité par Palgrave Macmillan
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Ajouter au panierEtat : Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Ajouter au panierhardcover. Etat : Good.
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Ajouter au panierEtat : New.
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Ajouter au panierhardcover. Etat : New.
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Edition originale
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Ajouter au panierEtat : New. Three year strategy horizons are meaningless in a digital world where the environment changes every day - your strategy needs to become tactical and changes in tactics need to instantly feed changes in strategy. You need Stractics. Num Pages: 184 pages. BIC Classification: KJC; KJE; KJM. Category: (G) General (US: Trade). Dimension: 222 x 141. Weight in Grams: 454. . 2016. 1st ed. 2015. Hardcover. . . . .
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Ajouter au panierEtat : New. Three year strategy horizons are meaningless in a digital world where the environment changes every day - your strategy needs to become tactical and changes in tactics need to instantly feed changes in strategy. You need Stractics. Num Pages: 184 pages. BIC Classification: KJC; KJE; KJM. Category: (G) General (US: Trade). Dimension: 222 x 141. Weight in Grams: 454. . 2016. 1st ed. 2015. Hardcover. . . . . Books ship from the US and Ireland.
Edité par Palgrave Macmillan UK Palgrave Mac, 2016
ISBN 10 : 113757481X ISBN 13 : 9781137574817
Langue: anglais
Vendeur : Sigrun Wuertele buchgenie_de, Altenburg, Allemagne
Edition originale
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Ajouter au panierEtat : Wie neu - gebraucht. 1st ed. 2015. Gebundene Ausgabe 1841 S. Sehr guter Zustand, ohne Namenseintrag, Original-Schutzumschlag Zustand: 1, Wie neu - gebraucht, Gebundene Ausgabe Palgrave Macmillan UK Palgrave Mac 1st ed. 2015, 2016 1841 S. , Digital Stractics. How Strategy Met Tactics and Killed the Strategic Plan, Outram, Chris, 113757481X, BU376194.
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Ajouter au panierGebunden. Etat : New. Articulates a phenomenon that we already know is happening but hadn t named yetQuality of input from real life practitioners Looks at the impact of digital not just on marketing but on wider corporate strategy Chris Outram is Founder and Cha.
Edité par Palgrave Macmillan UK Dez 2015, 2015
ISBN 10 : 113757481X ISBN 13 : 9781137574817
Langue: anglais
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
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Ajouter au panierBuch. Etat : Neu. Neuware - In the world of digital business, the line between strategy and tactics is blurring. Traditionally large companies would adopt strategic frameworks which planned over three- to five-year timescales, while most digital start-ups had little interest in comprehensive and rigorous strategic processes and simply set themselves vision and worked out how to get there along the way.In today's digital economy even large companies are finding that their planning horizons are being measured in months rather than years or quarters (if not yet in the weeks or even days of startups). On the other hand, investors are less swayed by the excitement of 'digital' and expect harder and more rigorous medium term planning from start-ups.As a result, while the empirical process of learning by doing is becoming part of traditional companies' strategy processes, digital pure plays are no longer just making it up as they go along, but actively learning and changing as they go along. In short: on the battlefield of online commerce, strategy blends with tactics.Indeed, the distinction between pure play and hybrid is increasingly redundant as more holistic business models begin to emerge. Digital Stractics captures the experience and insights of some 60 entrepreneurs, CEOs and chairmen of both pure plays and hybrids to formulate frameworks within which both pure plays and hybrids can shape their strategy and business models.As timescales between 'plan' and 'do' collapse strategy and tactics have to blend. The world of STRACTICS is upon us.