Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
EUR 52
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Ajouter au panierHardcover. Etat : Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
EUR 46,16
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Ajouter au panierEtat : Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.
Vendeur : Cotswold Internet Books, Cheltenham, Royaume-Uni
EUR 45,49
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Ajouter au panier(Routledge Studies in Innovation, Organization and Technology) Appears as-new. Bright copy in tight binding. Used - Very Good. VG hardback (no dust jacket) Used - Very Good. VG hardback (no dust jacket).
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
EUR 55,41
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Ajouter au panierEtat : New. In.
Vendeur : Anybook.com, Lincoln, Royaume-Uni
EUR 54,52
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Ajouter au panierEtat : Good. Volume 23. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9781138203075.
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 85,93
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Ajouter au panierEtat : New.
Vendeur : Majestic Books, Hounslow, Royaume-Uni
EUR 80,40
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Ajouter au panierEtat : New. pp. 244.
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
EUR 76,63
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Ajouter au panierEtat : New.
Vendeur : Books Puddle, New York, NY, Etats-Unis
EUR 91,91
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Ajouter au panierEtat : New. pp. 244.
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
EUR 76,64
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Ajouter au panierPaperback / softback. Etat : New. New copy - Usually dispatched within 4 working days.
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
EUR 88,17
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Ajouter au panierEtat : New. In.
Vendeur : Chiron Media, Wallingford, Royaume-Uni
EUR 84,93
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Ajouter au panierPaperback. Etat : New.
Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
EUR 92,15
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Ajouter au panierEtat : New. pp. 244.
Vendeur : Revaluation Books, Exeter, Royaume-Uni
EUR 109,94
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Ajouter au panierPaperback. Etat : Brand New. reprint edition. 244 pages. 9.10x6.00x0.63 inches. In Stock.
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
EUR 120,07
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Ajouter au panierEtat : As New. Unread book in perfect condition.
Vendeur : Mispah books, Redhill, SURRE, Royaume-Uni
EUR 110,38
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Ajouter au panierPaperback. Etat : Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 142,29
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Ajouter au panierEtat : As New. Unread book in perfect condition.
Vendeur : Kennys Bookstore, Olney, MD, Etats-Unis
EUR 164,76
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Ajouter au panierEtat : New. Editor(s): Molesworth, Mike; Denegri-Knott, Janice. Num Pages: 244 pages, 7 black & white illustrations, 2 black & white tables, 5 black & white line drawings. BIC Classification: JFDV; JFFT; KJMV6. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152. Weight in Grams: 449. . 2016. 1st Edition. paperback. . . . . Books ship from the US and Ireland.
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
EUR 173,35
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Ajouter au panierEtat : New.
Vendeur : Chiron Media, Wallingford, Royaume-Uni
EUR 178,51
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Ajouter au panierHardcover. Etat : New.
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 196,19
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Ajouter au panierEtat : New.
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
Edition originale
EUR 185,43
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Ajouter au panierEtat : New. Editor(s): Molesworth, Mike; Denegri-Knott, Janice. Num Pages: 244 pages, 7 black & white illustrations, 2 black & white tables, 5 black & white line drawings. BIC Classification: JFDV; JFFT; KJMV6. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152. Weight in Grams: 449. . 2016. 1st Edition. paperback. . . . .
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 200
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Ajouter au panierEtat : As New. Unread book in perfect condition.
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
EUR 201,36
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Ajouter au panierEtat : As New. Unread book in perfect condition.
Langue: anglais
Edité par Springer Nature Singapore, 2023
ISBN 10 : 9819941288 ISBN 13 : 9789819941285
Vendeur : Buchpark, Trebbin, Allemagne
EUR 108,90
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | This book is a timely and much-needed comprehensive compilation that reflects the development of research on consumption and communication in the conflation of the real and digital worlds, bringing together the current state of thinking about the phygital reality market and the cutting-edge challenges that are involved. In this book, the term ¿phygital reality market¿ is used, implying that the physical, digital, and virtual realms are fused into one to recognize and understand the market with multiple or mixed realities. The concept of the phygital reality market captures the new realities that consumers are shopping, consuming, and living, and companies are competing within the physical, digital, and virtual marketplaces. The book covers the research on consumption, service, and communication in the phygital reality market and compiles the current state of thinking, challenges, and cases having to do with the acceptance and diffusion of new technologies of phygital reality. The interest in the phygital reality market, such as omnichannel retailing integrating physical stores and online services, has grown hugely over the last two decades, particularly since the coronavirus pandemic. COVID triggered severe social and economic disruption around the world but has accelerated the acceptance and diffusion of new technologies in the phygital reality market, where the physical, digital, and virtual worlds are conflated. Versatile problem solving and new challenges are reflected in the value realization process of innovation ¿ in other words, widespread acceptance and diffusion of devices or services that embody new technologies. The excitement and hype associated with the metaverse have highlighted the need to understand the creation and adoption of new technologies in consumption and marketing, recognition of the foundational role of new technologies in driving consumer behavior, and marketing theory and practice in value realization as a vital part of the process of digital transformation.
Vendeur : preigu, Osnabrück, Allemagne
EUR 149,05
Quantité disponible : 5 disponible(s)
Ajouter au panierTaschenbuch. Etat : Neu. Value Realization in the Phygital Reality Market | Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds | Lin Huang (u. a.) | Taschenbuch | Kobe University Monograph Series in Social Science Research | xix | Englisch | 2024 | Springer | EAN 9789819941315 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Vendeur : Books Puddle, New York, NY, Etats-Unis
EUR 227,71
Quantité disponible : 4 disponible(s)
Ajouter au panierEtat : New. pp. 232.
Vendeur : Books Puddle, New York, NY, Etats-Unis
EUR 227,78
Quantité disponible : 4 disponible(s)
Ajouter au panierEtat : New. 2023rd edition NO-PA16APR2015-KAP.
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
EUR 229,30
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Ajouter au panierEtat : New. In.
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
EUR 178,02
Quantité disponible : 1 disponible(s)
Ajouter au panierTaschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book is a timely and much-needed comprehensive compilation that reflects the development of research on consumption and communication in the conflation of the real and digital worlds, bringing together the current state of thinking about the phygital reality market and the cutting-edge challenges that are involved. In this book, the term 'phygital reality market' is used, implying that the physical, digital, and virtual realms are fused into one to recognize and understand the market with multiple or mixed realities. The concept of the phygital reality market captures the new realities that consumers are shopping, consuming, and living, and companies are competing within the physical, digital, and virtual marketplaces. The book covers the research on consumption, service, and communication in the phygital reality market and compiles the current state of thinking, challenges, and cases having to do with the acceptance and diffusion of new technologies of phygital reality. The interest in the phygital reality market, such as omnichannel retailing integrating physical stores and online services, has grown hugely over the last two decades, particularly since the coronavirus pandemic. COVID triggered severe social and economic disruption around the world but has accelerated the acceptance and diffusion of new technologies in the phygital reality market, where the physical, digital, and virtual worlds are conflated. Versatile problem solving and new challenges are reflected in the value realization process of innovation - in other words, widespread acceptance and diffusion of devices or services that embody new technologies. The excitement and hype associated with the metaverse have highlighted the need to understand the creation and adoption of new technologies in consumption and marketing, recognition of the foundational role of new technologies in driving consumer behavior, and marketing theory and practice in value realization as a vital part of the process of digital transformation.