Flexible visual identity (16 résultats)
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Vendeur : PBShop.store US, Wood Dale, IL, Etats-UnisPBShop.store US
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Vendeur : Rarewaves.com USA, London, LONDO, Royaume-UniRarewaves.com USA
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Paperback. Etat : New. In the internet age, the means of communication keep changing along with the increasing formation. It becomes more difficult to catch the public's attention and the monotonous and invariable logos can't meet the needs of current and future commercial society any more. Designers need to seek new design lang…uage to express a brand. Flexible logos are a kind of design form with more variability, stronger adaptability, wider coverage, and fresh visual effect. This new form perfectly follows the development trend of globalised, diversified, and internet integration of online and offline operations in the new commercial society. However, the birth of flexible logos is not only to adapt to new media - and new means of communication - but also a breakthrough of logo design itself that creates new possibilities for the innovation of logo form and breaks the fixed, monotonous, and invariable characteristics of the traditional static logos. This book explores the creation and methods of the flexible logo design process, and analyses its application across dozens of international projects. Each project explores the notion of broader brand extension stability, as well as the stability of consumers' psychological recognition.
Langue : anglais
Edité par Images Publishing Group Pty Ltd, Mulgrave, Victoria, 2018
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Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-UnisGrand Eagle Retail
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EUR 38,62
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Paperback. Etat : new. Paperback. In the internet age, the means of communication keep changing along with the increasing formation. It becomes more difficult to catch the public's attention and the monotonous and invariable logos can't meet the needs of current and future commercial society any more. Designers need to seek new…design language to express a brand. Flexible logos are a kind of design form with more variability, stronger adaptability, wider coverage, and fresh visual effect. This new form perfectly follows the development trend of globalised, diversified, and internet integration of online and offline operations in the new commercial society. However, the birth of flexible logos is not only to adapt to new media - and new means of communication - but also a breakthrough of logo design itself that creates new possibilities for the innovation of logo form and breaks the fixed, monotonous, and invariable characteristics of the traditional static logos. This book explores the creation and methods of the flexible logo design process, and analyses its application across dozens of international projects. Each project explores the notion of broader brand extension stability, as well as the stability of consumers' psychological recognition. AUTHORS: Chen Jinming is teaching at the Design Institute of East China Normal University, and is committed to the practice and teaching research of brand visual recognition and green packaging design. He has published several papers and books, and some student works directed by him have won international design competition awards. Wang Xiangliang graduated from East China Normal University with a major in visual communication design, and he has also studied at Moholy-Nagy University of Art and Design, in Budapest, and the Pratt Institute, United States. SELLING POINTS: . Features more than 70 stunning and innovative projects from various countries, showing in detail how a flexible brand identity is applied to each different media . Depicts a great range of design methods and forms of expressions for designing for a flexible identity, with key analysis for points of reference . Features recently completed case studies that reflect current and contemporary design trends . Comprises a useful package of information that would be of high reference value for graphic designers, educators, and students 450 colour illustrations A full-colour reference guide exploring how designers are seeking a new and flexible logo design language to express a stronger brand for more globalized and diversified commercial success. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Vendeur : Chiron Media, Wallingford, Royaume-UniChiron Media
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Paperback. Etat : New.
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Vendeur : GreatBookPricesUK, Woodford Green, Royaume-UniGreatBookPricesUK
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Vendeur : Revaluation Books, Exeter, Royaume-UniRevaluation Books
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Paperback. Etat : Brand New. 351 pages. 8.50x8.50x1.00 inches. In Stock.
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Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-UniTHE SAINT BOOKSTORE
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Paperback / softback. Etat : New. New copy - Usually dispatched within 4 working days.
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Vendeur : moluna, Greven, Allemagnemoluna
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Etat : New. A full-colour reference guide exploring how designers are seeking a new and flexible logo design language to express a stronger brand for more globalized and diversified commercial success.KlappentextrnrnA full-colour reference guide explori.
Langue : anglais
Edité par Images Publishing Group Pty Ltd, Mulgrave, Victoria, 2018
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Vendeur : AussieBookSeller, Truganina, VIC, AustralieAussieBookSeller
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EUR 65,13
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Paperback. Etat : new. Paperback. In the internet age, the means of communication keep changing along with the increasing formation. It becomes more difficult to catch the public's attention and the monotonous and invariable logos can't meet the needs of current and future commercial society any more. Designers need to seek new…design language to express a brand. Flexible logos are a kind of design form with more variability, stronger adaptability, wider coverage, and fresh visual effect. This new form perfectly follows the development trend of globalised, diversified, and internet integration of online and offline operations in the new commercial society. However, the birth of flexible logos is not only to adapt to new media - and new means of communication - but also a breakthrough of logo design itself that creates new possibilities for the innovation of logo form and breaks the fixed, monotonous, and invariable characteristics of the traditional static logos. This book explores the creation and methods of the flexible logo design process, and analyses its application across dozens of international projects. Each project explores the notion of broader brand extension stability, as well as the stability of consumers' psychological recognition. AUTHORS: Chen Jinming is teaching at the Design Institute of East China Normal University, and is committed to the practice and teaching research of brand visual recognition and green packaging design. He has published several papers and books, and some student works directed by him have won international design competition awards. Wang Xiangliang graduated from East China Normal University with a major in visual communication design, and he has also studied at Moholy-Nagy University of Art and Design, in Budapest, and the Pratt Institute, United States. SELLING POINTS: . Features more than 70 stunning and innovative projects from various countries, showing in detail how a flexible brand identity is applied to each different media . Depicts a great range of design methods and forms of expressions for designing for a flexible identity, with key analysis for points of reference . Features recently completed case studies that reflect current and contemporary design trends . Comprises a useful package of information that would be of high reference value for graphic designers, educators, and students 450 colour illustrations A full-colour reference guide exploring how designers are seeking a new and flexible logo design language to express a stronger brand for more globalized and diversified commercial success. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Vendeur : Rarewaves.com UK, London, Royaume-UniRarewaves.com UK
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EUR 32,51
EUR 75,82 expéditionExpédition depuis Royaume-Uni vers Etats-UnisQuantité disponible : 5 disponible(s)
Paperback. Etat : New. In the internet age, the means of communication keep changing along with the increasing formation. It becomes more difficult to catch the public's attention and the monotonous and invariable logos can't meet the needs of current and future commercial society any more. Designers need to seek new design lang…uage to express a brand. Flexible logos are a kind of design form with more variability, stronger adaptability, wider coverage, and fresh visual effect. This new form perfectly follows the development trend of globalised, diversified, and internet integration of online and offline operations in the new commercial society. However, the birth of flexible logos is not only to adapt to new media - and new means of communication - but also a breakthrough of logo design itself that creates new possibilities for the innovation of logo form and breaks the fixed, monotonous, and invariable characteristics of the traditional static logos. This book explores the creation and methods of the flexible logo design process, and analyses its application across dozens of international projects. Each project explores the notion of broader brand extension stability, as well as the stability of consumers' psychological recognition.
Vendeur : Hakone Books, Fujisawa, KANAG, JaponHakone Books
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This essential design manual, published by BNN, delves into the principles and practical applications of creating flexible visual systems for contemporary brand identity. It explores innovative approaches to designing adaptable and dynamic visual elements that maintain coherence across various platforms and applications. This bo…ok is an invaluable resource for graphic designers, branding professionals, and students seeking to master the art of modern visual identity. Note: The text is entirely in Japanese. Brand New Japanese Edition. Ships worldwide from Japan via Japan Post. Expedited shipping via FedEx available.
