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Marketing & Economics: An integrative approach to making effective business decisions in the global marketing world.
Vendeur : HPB-Red, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
EUR 36,10
Autre deviseEUR 3,21 expédition vers Etats-UnisQuantité disponible : 1 disponible(s)
Ajouter au panierhardcover. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Marketing & Economics: An integrative approach to making effective business decisions in the global marketing world.
Vendeur : Lucky's Textbooks, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
EUR 42
Autre deviseEUR 3,41 expédition vers Etats-UnisQuantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New.
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Marketing & Economics: An Integrative Approach to Making Effective Business Decisions in the Global Marketing World. (Paperback or Softback)
Vendeur : BargainBookStores, Grand Rapids, MI, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
EUR 47,32
Autre deviseGratuit expédition vers Etats-UnisQuantité disponible : 5 disponible(s)
Ajouter au panierPaperback or Softback. Etat : New. Marketing & Economics: An Integrative Approach to Making Effective Business Decisions in the Global Marketing World. Book.
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Marketing & Economics: An integrative approach to making effective business decisions in the global marketing world.
Vendeur : California Books, Miami, FL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
EUR 47,54
Autre deviseGratuit expédition vers Etats-UnisQuantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New.
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Marketing & Economics: An Integrative Approach to Making Effective Business Decisions in the Global Marketing World. (Vernon Business and Finance)
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
EUR 35,54
Autre deviseEUR 13,77 expédition depuis Royaume-Uni vers Etats-UnisQuantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New. In.
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Marketing & Economics: An Integrative Approach to Making Effective Business Decisions in the Global Marketing World.
Vendeur : Chiron Media, Wallingford, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
EUR 31,84
Autre deviseEUR 17,80 expédition depuis Royaume-Uni vers Etats-UnisQuantité disponible : 10 disponible(s)
Ajouter au panierPF. Etat : New.
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Marketing & Economics: An integrative approach to making effective business decisions in the global marketing world.
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
EUR 43,43
Autre deviseEUR 13,77 expédition depuis Royaume-Uni vers Etats-UnisQuantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New. In.
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Marketing & Economics: An integrative approach to making effective business decisions in the global marketing world. (Hardback or Cased Book)
Vendeur : BargainBookStores, Grand Rapids, MI, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
EUR 66,91
Autre deviseGratuit expédition vers Etats-UnisQuantité disponible : 5 disponible(s)
Ajouter au panierHardback or Cased Book. Etat : New. Marketing & Economics: An integrative approach to making effective business decisions in the global marketing world. Book.
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Marketing & Economics: An Integrative Approach to Making Effective Business Decisions in the Global Marketing World. (Vernon Series in Business and Finance)
Vendeur : Revaluation Books, Exeter, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
EUR 44,13
Autre deviseEUR 28,73 expédition depuis Royaume-Uni vers Etats-UnisQuantité disponible : 2 disponible(s)
Ajouter au panierPaperback. Etat : Brand New. 232 pages. 9.02x5.98x0.49 inches. In Stock.
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Marketing & Economics: An integrative approach to making effective business decisions in the global marketing world. (Vernon Series on Business and Finance)
Vendeur : Revaluation Books, Exeter, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
EUR 63,71
Autre deviseEUR 28,73 expédition depuis Royaume-Uni vers Etats-UnisQuantité disponible : 2 disponible(s)
Ajouter au panierHardcover. Etat : Brand New. 232 pages. 9.25x6.25x0.90 inches. In Stock.
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Marketing & Economics : An integrative approach to making effective business decisions in the global marketing world.
Edité par Vernon Art And Science Jul 2016, 2016
ISBN 10 : 1622731042 ISBN 13 : 9781622731046
Langue: anglais
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
EUR 62,45
Autre deviseEUR 62,55 expédition depuis Allemagne vers Etats-UnisQuantité disponible : 1 disponible(s)
Ajouter au panierBuch. Etat : Neu. Neuware - This book bridges the disciplines of economics and marketing and brings them to bear on the analysis of contemporary business problems. The world has changed dramatically over the last four decades. Sociologically, technologically, economically and politically speaking the world is changing at an increasing pace. The spread of ideas and values are reinforcing the impact of globalization on various business operations and activities. As the late Peter Drucker once remarked: 'while you were out the world changed.'To make sense of to the world we live in, we are compelled to draw from diverse disciplines and subjects.This book focuses on the contributions of economics and marketing. The basic principles, theories and issues of economics are selected and are integrated with key elements and principles of marketing.Marketers, in conventional as well as in digital markets, are encouraged to integrate marketing with economics in order to make successful and effective business decisions.Marketing and Economics are subjects dealing with business - business of private firms, not-for-profit organisations and that of government. Economics involves allocation of scarce resources. Scarcity in economics is relative scarcity, scarcity in relation to demand. Written in a casual, accessible language and taking very little for granted, this book is for anyone who is curious about economics and marketing. It provides the essential analytical framework necessary for thriving in today's business.In its diverse chapters it covers topics such as offshoring, the circular economy, benchmarking, mergers and acquisitions, knowledge and innovation, services industries, customer relationships, advertising and communication, among others. It is particularly well suited to undergraduates in business or economics and its fresh perspectives on today's challenges would be of interest to business managers and marketing professionals.
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Marketing Economics An Integrative Approach to Making Effective Business Decisions in the Global Marketing World Vernon Series in Business and Finance
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
EUR 36,19
Autre deviseEUR 4,78 expédition depuis Royaume-Uni vers Etats-UnisQuantité disponible : Plus de 20 disponibles
Ajouter au panierPAP. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Marketing Economics An integrative approach to making effective business decisions in the global marketing world Vernon Series on Business and Finance
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
EUR 45,52
Autre deviseEUR 5,77 expédition depuis Royaume-Uni vers Etats-UnisQuantité disponible : Plus de 20 disponibles
Ajouter au panierHRD. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Marketing & Economics: An integrative approach to making effective business decisions in the global marketing world
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
EUR 39,93
Autre deviseEUR 16,01 expédition depuis Royaume-Uni vers Etats-UnisQuantité disponible : Plus de 20 disponibles
Ajouter au panierPaperback / softback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 318.
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Marketing & Economics: An Integrative Approach to Making Effective Business Decisions in the Global Marketing
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
EUR 50,29
Autre deviseEUR 18,40 expédition depuis Royaume-Uni vers Etats-UnisQuantité disponible : Plus de 20 disponibles
Ajouter au panierHardback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 526.
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Marketing & Economics : An Integrative Approach to Making Effective Business Decisions in the Global Marketing World.
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
EUR 46,16
Autre deviseEUR 61,72 expédition depuis Allemagne vers Etats-UnisQuantité disponible : 1 disponible(s)
Ajouter au panierTaschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book bridges the disciplines of economics and marketing and brings them to bear on the analysis of contemporary business problems. The world has changed dramatically over the last four decades. Sociologically, technologically, economically and politically speaking the world is changing at an increasing pace. The spread of ideas and values are reinforcing the impact of globalization on various business operations and activities. As the late Peter Drucker once remarked: 'while you were out the world changed.' To make sense of to the world we live in, we are compelled to draw from diverse disciplines and subjects.This book focuses on the contributions of economics and marketing. The basic principles, theories and issues of economics are selected and are integrated with key elements and principles of marketing. Marketers, in conventional as well as in digital markets, are encouraged to integrate marketing with economics in order to make successful and effective business decisions. Marketing and Economics are subjects dealing with business - business of private firms, not-for-profit organisations and that of government. Economics involves allocation of scarce resources. Scarcity in economics is relative scarcity, scarcity in relation to demand. Written in a casual, accessible language and taking very little for granted, this book is for anyone who is curious about economics and marketing. It provides the essential analytical framework necessary for thriving in today's business. In its diverse chapters it covers topics such as offshoring, the circular economy, benchmarking, mergers and acquisitions, knowledge and innovation, services industries, customer relationships, advertising and communication, among others. It is particularly well suited to undergraduates in business or economics and its fresh perspectives on today's challenges would be of interest to business managers and marketing professionals.
