Practical guide customer relations (5 résultats)

Softcover/Paperback. Etat : New. Edition: New Number Of Pages: 52 Release Date: 01-02-1988 EAN: 9781870387040 Languages: English Binding: paperback Item Condition: New ISBN-13: 9781870387040 ISBN-10: 187038704X.

Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - A Practical Guide to Strategic Planning, Marketing Budgets, Digital Marketing, and Customer Relationships. A modern marketer's playbook to create value for your organization and its customersIn industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Management Essentials (Third Edition) will give you the foundational knowledge - from budgeting techniques to marketing strategic planning to an introduction to career specialization areas - that will help ensure you are equipped for success as a marketing professional.In this book you will:Learn how to build a marketing plan,Get an understanding of the various marketing specialization areas,Pick up approaches and resources to demonstrate marketing return on investment,Grasp how to self-evaluate your skills and competenciesThe book also touches upon topics like market types, philosophies, strategic planning and marketing, various types of audits (internal, external and strategic), value chain analysis, outsourcing, marketing research (planning, approaches, research devices, ethics), relationships with customers (relationship marketing, types of customers, customer retention, digital marketing, and many more. These are coupled with summaries and quizzes at the end of every chapter, making the book a well-rounded guide for the readers.The third edition of the book also contains three new chapters, each chapter bringing concepts like essential marketing skills you might need now and in the future, forming a marketing budget to judiciously allocate the expenses, and marketing return on investment (mROI). These chapters will surely help the readers bolster their understanding of marketing management by constructing a more robust, well-rounded foundation.By the end of this book, you will have the tools and understanding to create or nurture a revenue-generating department for your organization. You will have a strong foundation, helping you with a head start in your career as a professional in the marketing sphere.…

Taschenbuch. Etat : Neu. Marketing Management Essentials You Always Wanted To Know | A Practical Guide to Strategic Planning, Marketing Budgets, Digital Marketing & Customer Relations | Vibrant Publishers (u. a.) | Taschenbuch | Self-Learning Management Series | Englisch | 2023 | Vibrant Publishers | EAN 9781636511788 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…

Buch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - A Practical Guide to Strategic Planning, Marketing Budgets, Digital Marketing, and Customer Relationships. A modern marketer's playbook to create value for your organization and its customersIn industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Management Essentials (Third Edition) will give you the foundational knowledge - from budgeting techniques to marketing strategic planning to an introduction to career specialization areas - that will help ensure you are equipped for success as a marketing professional.In this book you will:Learn how to build a marketing planGet an understanding of the various marketing specialization areasPick up approaches and resources to demonstrate marketing return on investmentGrasp how to self-evaluate your skills and competenciesThe book also touches upon topics like market types, philosophies, strategic planning and marketing, various types of audits (internal, external and strategic), value chain analysis, outsourcing, marketing research (planning, approaches, research devices, ethics), relationships with customers (relationship marketing, types of customers, customer retention, digital marketing, and many more. These are coupled with summaries and quizzes at the end of every chapter, making the book a well-rounded guide for the readers.The third edition of the book also contains three new chapters, each chapter bringing concepts like essential marketing skills you might need now and in the future, forming a marketing budget to judiciously allocate the expenses, and marketing return on investment (mROI). These chapters will surely help the readers bolster their understanding of marketing management by constructing a more robust, well-rounded foundation.By the end of this book, you will have the tools and understanding to create or nurture a revenue-generating department for your organization. You will have a strong foundation, helping you with a head start in your career as a professional in the marketing sphere.…

Buch. Etat : Neu. Marketing Management Essentials You Always Wanted To Know | A Practical Guide to Strategic Planning, Marketing Budgets, Digital Marketing & Customer Relations | Vibrant Publishers (u. a.) | Buch | Self-Learning Management Series | Englisch | 2023 | Vibrant Publishers | EAN 9781636511801 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…